2 Introduction to Report on the Toyota Company
2.1 Introductory Information
Report on the Engel and Voelkers Company
Prepared for: CEO of the Toyota Company
Prepared by: Arkadi Borowski, registered student at the University of Sunderland, United Kingdom
Subject: Contemporary Developments in Business and Management of the Toyota Company
Distributed: April 9th, 2010
2.2 Introduction
The CEO of the Toyota Company Mr. Akio Toyoda has asked me, Arkadi Borowski, to prepare a business report that addresses the internal and external influences as well as the global political changes to which the Toyota Company is subject to. To be able to present a high-quality business report, I did detailed research on the company and its business environment. The information was gathered from: the company’s Annual Report 2008/2009, the official website of Toyota and internal know-how of the company. The sources and the additional professional literature are quoted in the references at the end of the document.
2.3 Executive Summary
The present report deals with the analyses of the internal and external business environment, for this purpose the “PESTLE” analysis and the “Porter´s five forces model” were used. It also gives a short overview of the company and the type of business it is involved in.
The second part of the report is an in depth analysis of how global political changes affect Toyota´s policies and decision-making. There is also an evaluation of the effectiveness of the company’s response and the demonstration of areas for improvement.
Inhalt
1 Introduction to Report on the Toyota Company
1.1 Introductory Information
1.2 Introduction
1.3 Executive Summary
2 Company Profile
3 Internal Environment
3.1 Organizational Structure
3.2 Human Resource Management
3.3 Corporate Culture
3.4 Technology
3.5 Marketing
3.6 Corporate Strategy
4 External Environment
4.1 PESTLE Analysis
4.1.1 Political Effects
4.1.2 Economical Effects
4.1.3 Socio-Cultural Factors
4.1.4 Technological Factors
4.1.5 Legal Factors
4.1.6 Eco-Environmental Factors
4.2 Porter´s five Forces Model
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of New Buyers
4.2.3 Bargaining Power of New Suppliers
4.2.4 Threat of Substitutes
4.2.5 Rivalry among Competitors
5 Global Political Changes
5.1 Influences on Toyota´s Policies and Decision-making
5.2 Effectiveness of Toyota´s Response to Global Political Changes
5.3 Areas for Improvement in the Response
6 Conclusion
7 Appendix
7.1 Porter´s Five Forces Model
7.2 Plant-Organigram
7.3 TMC´s Corporate Governance
7.4 Guiding Principles
8 References
8.1 Literature
8.2 Internet
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