Innovation Management: The Leadership Role of the CEO

Case studies: Yahoo and Google

Tesis de Máster , 2009 , 61 Páginas , Calificación: 2 (Second Class)

Economía de las empresas - Administración de empresas, gestión, organización

The research plans to show the importance of the leadership role of the Chief Executive Officer (CEO) in Managing Innovation. This has also attracted the focus of researchers analysing leadership styles and its relation to innovation. Innovation is a transition from traditional methods to modern ways of providing products, services, processes, business models and much more. However, factors that have continuously kept innovation ever-increasing have not yet been clearly identified. Effectively, CEOs have their own role in the process of managing innovation allowing, initiating and monitoring the processes, products, services offered by public or private sectors. Therefore, this dissertation plans to compare the CEOs leadership role in two leading online world companies Yahoo and Google that are rapidly facing the growing demands for modernisation of their offerings. The comparison will attempt to test a hypothesis that relates Yahoo and Google CEOs’ role in selection of strategy, acquisitions and management style, and its effect in innovation outcomes.

Inhaltsverzeichnis

• Who will benefit from this research?
• Overview of the research
• Introduction
• Literature Review
• Current CEO Practitioner Views
• Academic Research
• Research methodologies
• Research hypothesis
• Data collection
• Brief History of Yahoo until 2001
• Terry Semel's Role in Managing Innovation at Yahoo
• Strategy and structure
• Management Style
• Acquisitions and partnerships
• Financial Results
• Brief History of Google until 2001
• Eric Schmidt's Role in Managing Innovation at Google
• Strategy and structure
• Management Style
• Acquisitions and partnerships
• Financial Results
• Innovation outcomes
• Discussion
• Recommendation for Companies
• Limitations and Recommendations for further research
• Conclusion
• References

Zielsetzung und Themenschwerpunkte

This research aims to demonstrate the significance of the Chief Executive Officer's (CEO) leadership role in managing innovation. The study focuses on the leadership styles and their impact on innovation within private organizations, particularly those facing constant demands for change and innovation. The research compares the leadership roles of CEOs at Yahoo and Google, two leading online companies, to test the hypothesis that their choices in strategy, acquisitions, and management style influence innovation outcomes.

• The importance of CEO leadership in managing innovation
• The relationship between leadership styles and innovation outcomes
• The impact of strategic decisions, acquisitions, and management style on innovation
• A comparative analysis of CEO leadership roles at Yahoo and Google
• The role of innovation in the success of online companies

Zusammenfassung der Kapitel

The research begins by outlining the benefits of this study for practicing leaders, CEOs, managers, postgraduate business management students, and academics. It then provides an overview of the research, highlighting the importance of CEO leadership in managing innovation and the need to understand the factors that drive innovation. The research methodology is explained, including the research hypothesis and data collection methods. The study then delves into the history of Yahoo and Google, examining the leadership roles of Terry Semel and Eric Schmidt, respectively. Each chapter analyzes their strategic decisions, management styles, acquisitions, and partnerships, and their impact on financial results and innovation outcomes. The research concludes with a discussion of the findings, recommendations for companies, limitations of the study, and recommendations for further research.

Schlüsselwörter

The key words and focus themes of the text include innovation management, CEO leadership, strategy, acquisitions, management style, innovation outcomes, Yahoo, Google, online companies, and business management.

• Universidad: University of Sussex (SPRU - Science and Technology Policy Research)
• Curso: International Management
• Calificación: 2 (Second Class)
• Autor: Ilir Hajdini (Autor)
• Año de publicación: 2009
• Páginas: 61
• No. de catálogo: V146838
• ISBN (Ebook): 9783640575657
• ISBN (Libro): 9783640575435
• Idioma: Inglés
• Etiqueta: innovation, mangement, leadership, role, CEO, Cheaf Executive Officer, strategic management, structure, yahoo and google