The Merger of DaimlerChrysler

Essai , 2004 , 16 Pages , Note: 1,7

Gestion d'entreprise - Direction d'entreprise, Management, Organisation

The merger between the two partners -Daimler-Benz and Chrysler- is not only a merger of the brands
Mercedes-Benz and Chrysler. In the histories of the two partners there have been many other mergers
and both companies also have been busy in fields which have not got directly anything to do with cars.
At the time of the merger in 1998 the two companies already included several car-makes which they
had acquired in the course of time.
Because of the interesting history of the two partners I put more weight on this point to make clear how
exactly it came to the corporate group today.

Inhaltsverzeichnis (Table of Contents)

• The histories of the partners
• The history of Daimler-Benz
• The history of Chrysler
• The merger / takeover
• Why did they merge?
• How was the merger / takeover executed?
• After the merger: What happened? / Were the goals reached?
• Mistakes: What went wrong and why?
• Outlook
• Where are they today?
• Was the merger a good idea? / Who benefited from the transaction?

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This text aims to provide a comprehensive overview of the DaimlerChrysler merger, examining the historical context of both companies, the reasons behind the merger, its execution, and the subsequent outcomes. The text also explores the challenges and mistakes encountered during the merger process and assesses the long-term success of the partnership.

• Historical development of Daimler-Benz and Chrysler
• Motivations and strategies behind the merger
• Implementation and execution of the merger
• Post-merger performance and challenges
• Analysis of the success and impact of the merger

Zusammenfassung der Kapitel (Chapter Summaries)

The first chapter delves into the historical development of both Daimler-Benz and Chrysler, outlining key mergers and acquisitions that shaped their respective trajectories. The second chapter explores the reasons behind the merger, examining the motivations and strategic objectives of both companies. The third chapter examines the process of executing the merger, including the legal and financial aspects of the transaction. The fourth chapter focuses on the post-merger performance of DaimlerChrysler, analyzing the achievements, challenges, and shortcomings of the combined entity.

Schlüsselwörter (Keywords)

The text focuses on key concepts such as corporate mergers and acquisitions, strategic alliances, automotive industry, global business, multinational corporations, and the challenges of integrating diverse corporate cultures. The text also explores specific themes related to the DaimlerChrysler merger, including the history of both companies, the motivations behind the merger, the execution and integration process, and the post-merger performance and outcomes.

• Université: Business and Information Technology School - The Entrepreneurial University Iserlohn
• Cours: Business English III
• Note: 1,7
• Auteur: Dipl.-Kfm. (FH) Christoph von der Heyden (Auteur)
• Année de publication: 2004
• Pages: 16
• N° de catalogue: V145652
• ISBN (ebook): 9783640569434
• ISBN (Livre): 9783640570232
• Langue: anglais
• mots-clé: Mercedes-Benz, Daimler, Merger, Fusion, Chrysler, History, Takeover, Benefit, Transaction, Maybach, MAN, Dornier, AEG, MBB, Airbus, Debis, Maxwell, Dodge, Imperial, DeSoto, USA, Plymouth