Micro and Macro Environmental Analysis of the Health Care Sector in the US and France - Potential Opportunities and Threats

Essay , 2007 , 22 Pages , Grade: 75 % - A

Business economics - Offline Marketing and Online Marketing

This paper will outline the marketing environments for private healthcare in the US and France. After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be analysed for both countries. The focus lies on the insurance sector in private health care in order to provide a focused and narrowed down overview.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Environmental Analysis - USA
• The macro environment
• The micro environment
• Customer Analysis
• Competitor Analysis
• Collaborator Analysis
• Environmental Analysis - France
• The macro-environment
• The micro Environment
• Consumers Analysis
• Competitor Analysis
• Collaborator Analysis
• Comparison
• Standardisation vs. Localisation
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper examines the marketing environments for private healthcare in the US and France. It aims to provide a comprehensive analysis of the macro and micro environments, identifying strengths, weaknesses, potential opportunities, and threats for both countries. The focus is on the insurance sector within private healthcare.

• Comparative analysis of the US and French healthcare environments
• Identification of macro and micro environmental factors influencing private healthcare
• Assessment of strengths, weaknesses, opportunities, and threats for both countries
• Examination of the role of insurance in private healthcare
• Discussion of the concept of standardization vs. localization in marketing strategies

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter provides a brief overview of the paper's objectives and scope, defining the terms "private" and "public" in relation to healthcare. It establishes the framework for the subsequent analysis of the US and French healthcare environments.
• Environmental Analysis - USA: This chapter analyzes the macro and micro environments of the US private healthcare sector. It examines the political, economic, social, and technological factors influencing this industry, highlighting the dominant role of private insurance and the multi-payer system.
• Environmental Analysis - France: This chapter explores the macro and micro environments of the French private healthcare sector. It examines the political, economic, social, and technological factors influencing this industry, focusing on the role of public and private insurance and the unique characteristics of the French healthcare system.
• Comparison: This chapter compares the US and French healthcare environments, highlighting key similarities and differences in their respective macro and micro environments.
• Standardisation vs. Localisation: This chapter discusses the challenges and opportunities presented by standardization and localization in marketing strategies for the healthcare sector. It explores the need to adapt marketing approaches to different cultural and regulatory contexts.

Schlüsselwörter (Keywords)

This paper focuses on the private healthcare sector in the US and France, examining its macro and micro environments. Key themes include international marketing, environmental analysis, PEST analysis, health insurance, multi-payer systems, customer analysis, competitor analysis, and collaborator analysis. The paper also explores the concepts of standardization and localization in marketing strategies for the healthcare industry.

• College: University of Sunderland (Faculty of Business and Law)
• Course: International Marketing
• Grade: 75 % - A
• Author: Miriam Mennen (Author)
• Publication Year: 2007
• Pages: 22
• Catalog Number: V145367
• ISBN (eBook): 9783640568666
• ISBN (Book): 9783640568628
• Language: English
• Tags: Environmental Analysis, Micro & Macro Environment, Insurance Sector, Private Healthcare, USA, France, Customer Analysis, Competitor Analysis