This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption.
Table of Contents
Abstract
1. Introduction
2. Theoretical Background and Hypotheses
2.1 Industry Outlook of Cloud Gaming
2.2 Adoption of Technological Innovation
2.2.1 Applied Technology Acceptance and Adoption Models and Theories
2.2.2 Hedonic Information Systems and derived Hypotheses
2.3 Proposed Model for Quantitative Research
3. Research Context, Data, and Method
3.1 Research Context
3.2 Research Data
3.3 Research Method
4. Results
4.1 Sample Characteristics
4.2 Measurement Validation
4.3 Structural Equation Model Results
5. Discussion
6. Conclusion and Limitations
Bibliography
Appendix
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