Is Marxism the Base for Spreading a Dominant Ideology in the Media?

Essai , 2009 , 16 Pages , Note: A

Medias / Communication - Mass média

[...] However, these arguments depict opposing positions towards the equation that
Marx sketches “Having money means controlling the public and constructing a
dominant ideology.” This is not always the case in the media. Currently, many media
corporations whether independent or financially dependent do create a dominant
ideology, but this does not necessarily mean that the dominant ideology has to be
created only by those who have the fiscal means. To explore the extent to which this
statement is valid, this essay will first shed light on how the two globally known news
corporations (the BBC and Fox news channel) function. Then, a comparison and contrast will be drawn to see if each one of them plays a role in constructing a
dominant ideology in the recent Iranian Election.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• How does the BBC work?
• How does Fox News work?
• The BBC and Fox News portrayal of the Iranian Election
  • The News Headline
  • Hossein Mousavi
  • Ahmedinejad (the current government)
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay examines the extent to which the ownership of media resources influences the construction of a dominant ideology, using the BBC and Fox News as case studies. It explores how these two global news corporations function and analyzes their coverage of the Iranian election in 2009, specifically focusing on the portrayal of Hossein Mousavi and Mahmoud Ahmadinejad.

• The relationship between ownership and ideological control in the media
• The role of media corporations in shaping public opinion
• The impact of different funding models on editorial independence
• The potential for bias in news reporting
• The influence of dominant ideologies on the interpretation of events

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction discusses the debate surrounding the influence of the ruling class on the media and the construction of a dominant ideology. It explores various perspectives, including Marxist, structuralist, and liberal-pluralist approaches. The essay then sets out to investigate this question by examining the BBC and Fox News, two prominent global news corporations.

The second chapter focuses on the BBC, outlining its funding model, governance structure, and editorial independence. It highlights the BBC's commitment to public service broadcasting and its reliance on television license fees for funding. This chapter also analyzes the BBC's approach to news reporting and its potential for neutrality.

The third chapter examines Fox News, outlining its ownership structure and funding sources. It explores the potential for bias in its reporting, particularly in relation to its conservative leanings and its founder, Rupert Murdoch's political views. The chapter provides examples of criticism against Fox News regarding its coverage of the Iraq War and its perceived manipulation of news.

The fourth chapter compares and contrasts the BBC and Fox News coverage of the Iranian election, focusing on the headlines, the portrayal of Hossein Mousavi, and the presentation of the election results. This chapter examines the potential for ideological biases in the reporting of both corporations, highlighting key differences in their framing of the event and their perspectives on the legitimacy of the election.

Schlüsselwörter (Keywords)

Dominant ideology, media ownership, BBC, Fox News, Iranian election, Hossein Mousavi, Mahmoud Ahmadinejad, news reporting, bias, pluralism, Marxism, public service broadcasting, editorial independence, Rupert Murdoch.

• Université: The University of Sydney
• Cours: MA of Professional Communication
• Note: A
• Auteur: Arafat Al Jameel (Auteur)
• Année de publication: 2009
• Pages: 16
• N° de catalogue: V145195
• ISBN (ebook): 9783640565726
• ISBN (Livre): 9783640566358
• Langue: anglais
• mots-clé: Marxism, Base, Spreading, Dominant, Ideology, Media