Destination Image and Customer Loyalty in Medical Tourism

Mémoire de fin d'études , 2017 , 149 Pages , Note: 8.0

Santé - Santé Publique

The purpose of this study was to develop a conceptual model for customer loyalty and validate its structure in the context of the intrabound medical tourism sector. The expected result of this empirical study will provide strong evidence to support the relationships among seven study latent constructs, namely destination image, service quality, perceived trust, perceived risk, and customer satisfaction. Furthermore, perceived value in explaining customer loyalty in terms of intention to revisit and recommend the destination to others. The findings of the study, therefore, can be a valuable contribution and add to the existing body of literature on medical tourism and consumer behavior research.

The questionnaire was administered, and data was collected from patients or from their attenders who are being treated or consulted for any medical procedure from multi-specialty and super specialty in and around Chennai. Data collected from 1050 patients or attenders taking treatment from hospitals at Chennai present a sound support for the research model. Under ethical consideration of the hospital ethical committee, the questionnaire was first scrutinized, and then researcher was recommended for collecting data from inpatients (who travels from other states of India) who stay in the hospital during their treatment and out patients who visited the hospital for consultation.

• Cours: MANAGEMENT
• Note: 8.0
• Auteur: Joseph Rahila (Auteur)
• Année de publication: 2017
• Pages: 149
• N° de catalogue: V1434666
• ISBN (PDF): 9783346987150
• ISBN (Livre): 9783346987167
• Langue: anglais
• mots-clé: DESTINATION IMAGE, CUSTOMER LOYALTY, TRUST, PERCEIVED QUALITY