Critical Evaluation of Internet Advertising

Essai , 2009 , 18 Pages , Note: very good

Médias / Communication - Relations publiques, Publicité, Marketing, Médias sociaux

The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Methodology
• Internet Advertising
  • Definition of Internet Advertising
  • Internet Advertising Prospects
  • Online Advertising Effectiveness
• Online Advertising Instruments
  • Website/Microsite
  • Banner
  • E-mail Marketing
  • Web 2.0 applications
  • Keyword Advertising
  • Mobile
• Advantages of Internet Advertising
• Disadvantages of Internet Advertising
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay provides a critical evaluation of online advertising, examining various instruments such as banner ads, websites, and keyword advertising. It aims to identify the advantages and disadvantages of online advertising, considering both established tools and emerging trends in online marketing.

• Defining and understanding the concept of internet advertising
• Exploring the effectiveness of different online advertising instruments
• Analyzing the advantages and disadvantages of internet advertising
• Examining the role of new technologies, such as mobile accessibility, in online advertising
• Providing a comprehensive overview of online advertising based on research and expert opinions

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction sets the stage for the critical evaluation of online advertising by highlighting the growing importance of cost-effective communication strategies in a competitive market. The methodology section outlines the research approach, emphasizing a review of relevant literature on internet advertising and consideration of current online marketing trends.

The chapter on internet advertising delves into the definition of the term, exploring different perspectives and highlighting the interactive and personalized nature of the online medium. It also addresses the challenges companies face in reaching their target audiences effectively in the digital age.

Schlüsselwörter (Keywords)

The key themes and concepts explored in this essay include online advertising, internet advertising instruments, online marketing trends, advantages and disadvantages of internet advertising, target audience reach, and communication effectiveness.

• Université: Liverpool John Moores University
• Cours: Integrated Marketing Communication
• Note: very good
• Auteur: Dipl. Kommunikations- und Marketingwirtin Marcella Vurro (Auteur)
• Année de publication: 2009
• Pages: 18
• N° de catalogue: V142988
• ISBN (ebook): 9783640526260
• ISBN (Livre): 9783640525942
• Langue: anglais
• mots-clé: Internet Advertising, Online Marketing, Marketing, Website, Microsite, Banner, E-Mail, Web 2.0, Keyword Advertising, Mobile Advertising, Effectiveness, Online Advertising, Online Werbung, Online Kommunikation, Werbung, Internet Werbung Vorteile Nachteile, Webseite, Kritische Beurteilung Internet Werbung, Internet Werbung