International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market

Term Paper , 2023 , 29 Pages , Grade: A

Business economics - Offline Marketing and Online Marketing

The paper includes a company analysis of Almdudler-Limonade A. & S. Klein GmbH & Co KG and the target country selection for Almdudler to expand into a foreign market. A strategic plan is created encompassing the entry strategy, segmentation, targeting and positioning as well as an analysis of potential competitors in the selected New Zealand beverage market. Subsequently, an international marketing plan with product, promotion, price and distribution strategy is developed followed by a conclusion.

• Course: ADM735 International Marketing
• Grade: A
• Author: Laura Hins (Author)
• Publication Year: 2023
• Pages: 29
• Catalog Number: V1378798
• ISBN (PDF): 9783346919472
• Language: English
• Tags: international marketing, internationalization decision, foreign market entry, target country selection, market entry mode, segmentation, targeting and positioning, competitor analysis, international marketing plan, Almdudler, Austria, New Zealand, export, EU-NZ trade agreement