The music business is one of the few industries that has trouble growing profits in its transition to digital. Digital media, downloads, mobile music streams, music flat rates, peer-to-peer networks and the rise of ‘freeconomics’ on the Internet are partly responsible for the reduction in CD sales in recent years. The question that is most important for the industry is how the widespread of freely available content and illegal downloading can be monetised. One approach to model around the main threats to the music industry is the development of online music services. Thus, this study is an attempt to address the issue of ‘what are the opportunities and challenges posed by online music services for the music recording industry?’
Referring to empirical findings of a consumer survey and expert interviews, both opportunities and challenges can be identified for the music recording industry. The opportunities surrounding the development of these services are encouraging. Deriving from the challenges, the music recording industry must ensure that online music services are a supplement to traditional ways of consumption and do not turn into a replacement of physical music consumption. Concluding online music services have a small impact on the recording industry. The industry might benefit from closely cooperating with online music services by learning more about consumers’ tastes. Nevertheless, the online businesses are struggling to break even and revenues from streaming will not overcome legal downloads or CD sales as major revenue stream anytime soon.
Inhaltsverzeichnis (Table of Contents)
- Chapter 1: Introduction
- Music Industry Development
- Purpose and Research Question
- Research Objectives
- Outline
- Chapter 2: Related Literature
- Technological Development
- Music Industry
- Parallel Industries
- Copyright and Piracy
- Online Revenue Strategies
- Music Consumption and Buying Behaviour
- Contribution of this study
- Chapter 3: Research Methodology
- Case Study Design
- Consumer Survey
- Expert Interviews
- Secondary Data
- Limitations
- Research Ethics
- Chapter 4: Findings
- The Impact of Online Music Service Usage
- Descriptive Statistics
- Online Music Consumption
- Music Purchasing Behaviour
- Music Service User Preferences: ownership versus streaming
- Opportunities and Challenges for Recording Companies
- Development and Reaction of the Music Recording Industry
- Opportunities
- Challenges
- Online Music Services' Revenue Model
- Industry Outlook
- Summary
- The influence of online music services on music consumption patterns.
- The shift from traditional ownership models to streaming services.
- The impact of online music services on the revenue streams of recording companies.
- The opportunities and challenges faced by the music industry in the digital age.
- The evolving role of copyright and piracy in the digital music landscape.
- Chapter 1: Introduction: This chapter provides an overview of the music industry, introducing the purpose, research question, and objectives of the study. It outlines the development of the music industry, highlighting the traditional value chain and the emergence of digital music services.
- Chapter 2: Related Literature: This chapter delves into existing literature relevant to the study, exploring technological developments, industry dynamics, copyright issues, online revenue strategies, and music consumption behavior. It examines parallel industries and highlights the contribution of the study to the existing body of knowledge.
- Chapter 3: Research Methodology: This chapter outlines the methodology employed in the study, including the case study design, consumer survey, expert interviews, and secondary data analysis. It addresses the limitations of the research and the ethical considerations involved.
- Chapter 4: Findings: This chapter presents the findings of the study, including descriptive statistics, analysis of online music consumption patterns, music purchasing behavior, and user preferences between ownership and streaming. It examines the opportunities and challenges faced by recording companies and explores the evolving revenue models of online music services.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research investigates the impact of online music services on the music recording industry, specifically focusing on the opportunities and challenges presented by these services. The study aims to analyze consumer behavior, industry trends, and the evolving revenue models within the digital music landscape.Zusammenfassung der Kapitel (Chapter Summaries)
Schlüsselwörter (Keywords)
This study focuses on the impact of online music services on the music recording industry. Key themes include digital music consumption, streaming services, revenue models, copyright, piracy, and the evolving industry landscape. The research utilizes both qualitative and quantitative data, analyzing consumer behavior, industry trends, and the role of technology in shaping the future of music.- Quote paper
- Daniel Wiechmann (Author), 2009, The Impact of Online Music Services on the Music Recording Industry, Munich, GRIN Verlag, https://www.grin.com/document/134996
