This study analyzed three selected speeches from candidates in the 2019 Presidential election in Malawi. The author discusses speeches by Saulos Chilima, Peter Mutharika and Lazarus Chakwera in order find out the discourse strategies that were used in the resepective political campaigns.
The study employes a qualitative research design in order to answer the research question. Further, it uses a critical discourse analysis to analyze how language was used in the political campaigns. The study discoveres that the three presidential candidates used several discourse strategies to win the votes of the people. Some of the discourse strategies employed include the use of collective and singular pronouns to position political actors differently on the focus of responsibility and unity and the excessive use of metaphors. Furthermore, presidential candidates also used evidence and authority to support their arguments in an effort to garner support from the electorates. Choice of words was used to exclude and discriminate others from the contest. It was also discovered that political actors used opaque language in their speeches to hide their agenda of winning consent from the people.
The author of this text is not a native English speaker. Please excuse any grammatical errors and other inconsistencies.
CONTENTS
Dedication
Acknowledgementsiv
Abstract
CHAPTER ONE: INTRODUCTION
1.0 Introduction to chapter
1.1 Background of study
1.2 Problem statement
1.3 Significance of the study
1.4 Main objective
1.4 Specific objective
1.5 Chapter summary
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction to chapter
2.1 Discourse and ideologies
2.1.2 Opaque language
2.2 Power and ideologies
2.3 Critical Discourse Analysis
2.3 The debate on discourse and ideologies in Malawi
2.4 Critical Discourse Analysis of speeches in America
2.5 Critical Discourse Analysis of speeches in Africa
2.6 Critical Discourse Analysis of speeches in Malawi
2.7 Theoretical framework
2.7.1 Critical Discourse Analysis theory
2.7.2 Empirical studies that used CDA theory
2.8 Chapter summary
CHAPTER THREE: METHODOLOGICAL FRAMEWORK
3.0 Introduction to chapter
3.1 Research paradigm
3.2 Data collection method
3.2.1 Sample
3.3 Data analysis technique
3.3.1 Norman Fairclough’s three dimension model
3.4 Chapter summary
CHAPTER 4: ANALYSIS AND FINDINGS
4.0 Introduction to chapter
4.1 Use of pronouns
4.1.1 Use of collective pronouns to present ideologies of positive self-representation (we/us)
4.1.2 Use of collective pronouns (they/them) to present negative ideologies
4.1.3 Use of singular pronouns to present personality profiling ideologies
4.2 Use of social exclusion and discrimination to present ideologies
4.3 Use of authority arguments to express ideologies
4.4 Use of metaphors to express ideologies
4.4.1 Use of metaphors of sports
4.4.2 Use of metaphors of religion
4.5 Use of evidence to express ideologies
4.6 Chapter summary
CHAPTER FIVE: DISCUSSION AND CONCLUSION
5.0 Introduction to chapter
5.1 Overview of findings
5.2 Discourse strategies
5.3 Discourse choice
5.4 Opaque language
5.5 Chapter summary
REFERENCES
APPENDIXES
Appendix 1: Speech extracts by Saulos Chilima
Appendix 2: Speech by Peter Mutharika
Appendix 3: Speech by Lazarus Chakwera
- Citation du texte
- Hope Nyalinyali (Auteur), 2020, Malawi Presidential Election 2019. Discourse Analysis of the Candidates' Speeches, Munich, GRIN Verlag, https://www.grin.com/document/1342148
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