Companies are striving to digitize, innovate and improve their competitive advantage. This in turn heavily depends on the company's environment, especially the growth of the industry in which the company is located, as well as the environmental dynamism. Therefore, the question of how a company's digital orientation influences the company's commitment to innovation is addressed in this paper. In addition, industry growth and environmental dynamics may moderate the effect.
To investigate the relationships, we looked at the 500 largest listed companies in the United States and use computer aided text analysis (CATA) as well as quantitative methodologies, such as multiple regression analysis, to investigate our research construct. We aim to show that digital orientation is positively related to innovation commitment of firms and expect industry growth as well as environmental dynamism to intensify this connection.
With our findings, we aim to advance knowledge on competitive advantage in the digital transformation and specifically on the new construct of digital orientation. The results of this research construct are crucial for both research and practice and lead to many new research opportunities.
Table of Contents
List of Abbreviations
List of Figures
1. Introduction
2. Theoretical Background
2.1. Digital orientation
2.2. Innovation commitment
2.3. Industry growth
2.4. Environmental dynamism
3. Hypotheses
4. Method
5. Discussion and Concluding Remarks
5.1. Theoretical and managerial contributions
5.2. Limitations and future research
5.3. Conclusion
REFERENCES
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Upload your own papers! Earn money and win an iPhone X. -
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Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X.