Companies are striving to digitize, innovate and improve their competitive advantage. This in turn heavily depends on the company's environment, especially the growth of the industry in which the company is located, as well as the environmental dynamism. Therefore, the question of how a company's digital orientation influences the company's commitment to innovation is addressed in this paper. In addition, industry growth and environmental dynamics may moderate the effect.
To investigate the relationships, we looked at the 500 largest listed companies in the United States and use computer aided text analysis (CATA) as well as quantitative methodologies, such as multiple regression analysis, to investigate our research construct. We aim to show that digital orientation is positively related to innovation commitment of firms and expect industry growth as well as environmental dynamism to intensify this connection.
With our findings, we aim to advance knowledge on competitive advantage in the digital transformation and specifically on the new construct of digital orientation. The results of this research construct are crucial for both research and practice and lead to many new research opportunities.
Inhaltsverzeichnis (Table of Contents)
- LIST OF ABBREVIATIONS
- LIST OF FIGURES
- INTRODUCTION
- THEORETICAL BACKGROUND
- DIGITAL ORIENTATION
- INNOVATION COMMITMENT
- INDUSTRY GROWTH
- ENVIRONMENTAL DYNAMISM
- HYPOTHESES
- METHOD
- DISCUSSION AND CONCLUDING REMARKS
- THEORETICAL AND MANAGERIAL CONTRIBUTIONS
- LIMITATIONS AND FUTURE RESEARCH
- CONCLUSION
- REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research investigates the influence of a company's digital orientation on its innovation commitment. The study examines how industry growth and environmental dynamism moderate this relationship. By analyzing data from the 500 largest publicly listed companies in the United States, the research aims to advance knowledge on competitive advantage in the digital transformation, specifically focusing on the construct of digital orientation.
- The impact of digital orientation on innovation commitment.
- The moderating role of industry growth and environmental dynamism on the relationship between digital orientation and innovation commitment.
- The importance of digital orientation and innovation commitment for companies in a dynamic and competitive environment.
- The contribution of the research to the understanding of competitive advantage in the digital transformation.
- The development of the new construct of digital orientation and its implications for both research and practice.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the research topic, highlighting the increasing importance of digital orientation and innovation commitment in a dynamic environment. It discusses the impact of digital transformation on companies and the need for organizational adaptation.
- Theoretical Background: This chapter provides a detailed overview of the key concepts explored in the research, including digital orientation, innovation commitment, industry growth, and environmental dynamism. It presents existing literature and definitions for each concept.
- Hypotheses: This chapter outlines the research hypotheses, proposing relationships between digital orientation, innovation commitment, industry growth, and environmental dynamism.
- Method: This chapter details the research methodology, including the data collection and analysis techniques used in the study. It describes the sample of companies investigated and the computer-aided text analysis (CATA) and quantitative methods employed.
Schlüsselwörter (Keywords)
The research focuses on digital orientation, innovation commitment, industry growth, environmental dynamism, competitive advantage, digital transformation, and computer-aided text analysis (CATA). It delves into the impact of digital technologies and strategic positioning on organizational performance in a dynamic and competitive environment.
Frequently Asked Questions
How does digital orientation affect a company's innovation commitment?
Research suggests that a strong digital orientation is positively related to a firm's commitment to innovation, helping them improve their competitive advantage.
What are the moderating factors discussed in this study?
The study examines how industry growth and environmental dynamism moderate the relationship between digital orientation and innovation commitment.
Which companies were analyzed in this research?
The analysis focused on data from the 500 largest publicly listed companies in the United States.
What methodology was used to investigate the research construct?
The study employed computer-aided text analysis (CATA) along with quantitative methodologies such as multiple regression analysis.
Why is environmental dynamism important for digital transformation?
Environmental dynamism reflects the rate of change in the market, which can intensify the need for a digital orientation to maintain a competitive advantage.
What is the goal of the theoretical and managerial contributions section?
It aims to provide practical insights for managers on navigating digital transformation and advance scientific knowledge on the new construct of digital orientation.
- Quote paper
- Anonym (Author), 2022, The Influence of a Company's Digital Orientation on its Innovation Commitment. A Moderating Model of Industry Growth and Environmental Dynamism, Munich, GRIN Verlag, https://www.grin.com/document/1276316
