A Subtle Manifestation of Stereotypes? Investigating Conspicuous Consumption

Essai Scientifique , 2022 , 25 Pages , Note: 1,0

Sociologie - Individu, Groupe, Société

The objective of our study is twofold. Firstly, we aim to enhance the understanding of intergroup conflict, in particular, to illuminate subtle manifestations of discrimination that follow from ambiguous feelings toward outgroups. Secondly, we follow Crusius et al.’s (2012) call for addressing the underlying psychological mechanisms that shape economic behavior, here in precise the phenomenon of CC.

For this purpose, we adopt a sociological perspective on prejudice which allows us to consider how individual psychology and behavior might be driven by social structures, specifically intergroup relations. We integrate theories of cognitive automatisms, emotions, stereotype formation, and group identity into a holistic framework and propose an empirical study to test the model. By doing so, we attempt to answer the following research question: Can conspicuous consumption in some cases be identified as a group-based bias mediated by envy?

Table of Contents

Introduction

Theoretical Background
Social Categorization
Stereotype Content Model (SCM)
Group-based Emotions
Envy from an Evolutionary Perspective
Adaptive Behaviors
CC as a Contradiction to the Rational Socio Economicus
Conceptual Model

Methodology
Experiment 1
Experiment 2

Expected Results and Discussion

References

Appendix

• Université: Copenhagen Business School
• Note: 1,0
• Auteur: Eva Lang (Auteur)
• Année de publication: 2022
• Pages: 25
• N° de catalogue: V1268811
• ISBN (PDF): 9783346716620
• ISBN (Livre): 9783346716637
• Langue: anglais
• mots-clé: neuroeconomics, conspicuous consumption, stereotypes, Asian American, Stereotype Content Model, envy