Leseprobe
Table of Contents
ABSTRACT
TABLE OF CONTENTS
LIST OF ABBREVIATIONS
LIST OF FIGURES
1. INTRODUCTION
2. MAIN PART
2.1 Transition from Offline to Online
2.2 Important Marketing Channels of Current Businesses
2.2.1 Search Engine Marketing
2.2.2 Organic Search
2.2.3 Sponsored Search
2.2.4 Google Shopping
2.2.5 Display Advertising
2.2.6 E-Mail Marketing
2.2.7 Affiliate Marketing
2.2.8 Mobile and Social Media Advertising
2.3 The Rise of the Tech Giants
2.4 Data Collection and Ownership of Data
2.4.1 Data Octopuses and Monopoly Positions
2.4.2 Monetization of Data
2.4.3 Algorithms and Process Optimization
2.4.4 Digital Heritage
3. CONCLUSION
PUBLICATION BIBLIOGRAPHY
Ende der Leseprobe aus 33 Seiten
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- Kilian Jaehne (Autor:in), 2021, E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence, München, GRIN Verlag, https://www.grin.com/document/1150290
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