Homepage >  Catalog >  Business economics - Offline Marketing and Online Marketing

E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence


Term Paper, 2021

33 Pages, Grade: 1,0


Excerpt


Table of Contents

ABSTRACT

TABLE OF CONTENTS

LIST OF ABBREVIATIONS

LIST OF FIGURES

1. INTRODUCTION

2. MAIN PART
2.1 Transition from Offline to Online
2.2 Important Marketing Channels of Current Businesses
2.2.1 Search Engine Marketing
2.2.2 Organic Search
2.2.3 Sponsored Search
2.2.4 Google Shopping
2.2.5 Display Advertising
2.2.6 E-Mail Marketing
2.2.7 Affiliate Marketing
2.2.8 Mobile and Social Media Advertising
2.3 The Rise of the Tech Giants
2.4 Data Collection and Ownership of Data
2.4.1 Data Octopuses and Monopoly Positions
2.4.2 Monetization of Data
2.4.3 Algorithms and Process Optimization
2.4.4 Digital Heritage

3. CONCLUSION

PUBLICATION BIBLIOGRAPHY

Excerpt out of 33 pages

Details

Title
E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence
College
Stralsund University of Applied Sciences  (Wirtschaft)
Grade
1,0
Author
Year
2021
Pages
33
Catalog Number
V1150290
ISBN (eBook)
9783346540522
ISBN (Book)
9783346540539
Language
English
Keywords
Social Media Networks, Personal Data, Algorithms
Quote paper
Kilian Jaehne (Author), 2021, E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence, Munich, GRIN Verlag, https://www.grin.com/document/1150290

Comments

  • No comments yet.
Look inside the ebook
Title: E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence


Similar texts


Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free