Evaluation of ZARA and H&M. Marketing Mix, PR, Corporate Finance Strategy and CSR

Academic Paper , 2021 , 14 Pages , Grade: 6.0

Communications - Public Relations, Advertising, Marketing, Social Media

Logistics companies are constantly improving the way they manage their relationship within the business environment in various areas.

In this paper, I will compare and contrast how different companies manage these areas, particularly in Bahrain or the Gulf region in order to demonstrate an understanding of the process of management within a logistics and transport environment from a position of a junior manager entering the industry. I will also demonstrate an understanding of the role of management throughout different companies across changing industry modes by using relevant models to analyse the external environment and the role of information systems and technology in a logistics and transport environment industry modes.

Table of contents

Product Strategy

Pricing Strategy

Place & Distribution Strategy

Promotion & Advertising Strategy

MARKET SEGMENT

PUBLIC RELATIONS

INCOME STATEMENTS AND BALANCE SHEET

CORPORATE SOCIAL RESPONSIBILITY

REFERENCES

• Course: Global Logistics and Marketing
• Grade: 6.0
• Author: David Onditi (Author)
• Publication Year: 2021
• Pages: 14
• Catalog Number: V1044699
• ISBN (eBook): 9783346468741
• ISBN (Book): 9783346468758
• Language: English
• Tags: marketing, public relations, Zara, H&M, Finance Strategy, Logistics, Sales, Management