What are best practices for companies to approach Generation Z? The Generation Z is going to dictate the job market in the future. However, research on it is still occasional, especially in times of Covid-19. Consequently, best practices are lacking on how to approach the cohort. This work-project addresses the research gap by carrying out a cross-sectional study with the help of a questionnaire.
The research revealed that Gen Z’ers are characterized by being digital-natives, who have diverse perceptions of the working environment. They are affected by events like Covid-19 which impaired their mental health, among other things. Based on these insights, practices to approach the cohort were designed.
Table of content
Abstract
1 Introduction
2 Literature review
2.1 Different Generations
2.2 Gen Z and its Characteristics
2.3 Work values and expectations at work of Gen Z
2.4 Traditional vs. Modern Recruiting
2.5 Challenges and trends in recruiting
2.6 Hypotheses
3 Methodology
3.1 Objective
3.2 Quantitative approach
3.3 Psychometric characteristics
3.4 Elaboration of the survey
3.5 Survey frame data
4 Research Findings
4.1 Characteristics of the data
4.2 Results
4.3 Discussion
4.4 Recruitment guideline on how to approach Gen Z
4.5 Limitations and future research
5 Conclusion
6 References
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¡Carge sus propios textos! Gane dinero y un iPhone X.