In this study paper the term brands and branding are generally defined and the different values of the success of a brand are explained in more detail. Then the history of the founding of the Apple Group is briefly presented. In the following, the values mentioned in the first part are taken up again and explicitly demonstrated in practical applications relating to Apple's innovation strategy.
The topic of brands is a hot topic in marketing worldwide. Each of us own brands at home and uses brands, for example when using your smartphone. The importance of brands and branding has increased in the recent years. The behavior of consumers can be controlled by a brand. Because consumers build relationships with brands and have very lively brand images. A brand is also a distinguishing mark for the potential buyer. For this reason, it is crucial which image and appearance the brand incarnates in public, so that the brand can become successful and achieve a high market value. Nowadays, electronics and innovative technologies are very important. The brand Apple can attach a high level of awareness to this. From young to old people, there is interest in the brand and its products.
Table of content
List of figures
1 Introduction
2 Brands and branding – What makes a brand valuable?
2.1 Brands and branding
2.1.1 What is a brand?
2.1.2 What does branding mean?
2.2 Key elements constituting brand value
2.3 The role of innovation for brand value using Apple as an example
2.3.1 Historical background
2.3.2 Apple’s strategy
2.3.3 Success and breakdowns
2.3.4 Customer loyalty
3 Conclusion
Bibliography
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X.