This scientific essay will deal with the topics of the module Business Ethics. The term will be described further in the following chapters, especially in chapter 2.2. This paper will describe, explain, and assess how the coronavirus pandemic of 2019 has shaped the world in the areas of ethical and responsibility challenges and opportunities, on the example of the German pharmaceutical company Bayer AG.
Firstly, the core concepts are described and elaborated in the following. Secondly, the pandemic and its impacts based on the Triple Bottom Line are outlined. Lastly, the paper will deal with a case study on the example of the Bayer AG. The main questions in this connection are: How does the Bayer AG react onto the pandemic on an ethical and responsibility base? How did the behaviour of the company change due to the pandemic? What was the reaction of the public onto the company’s performance, especially the effect on its reputation?
Table of Contents
Statement of Word Count
List of Abbreviations
1 Introduction
2 Main Concepts
2.1 Triple Bottom Line
2.2 Business Ethics
2.3 Corporate Social Responsibility
3 Coronavirus Pandemic
3.1 Social Impact
3.2 Environmental Impact
3.3 Economical Impact
4 Health System and Medical Research
4.1 Ethical Decisions
4.2 Pharmaceutical Sector
5 Case Study: Bayer AG.
5.1 Ethical and Responsibility Reaction
5.2 Change in Behaviour
5.3 Company’s Reputation and Consequences
6 Conclusion
6.1 Critical Assessment
6.2 Method Critic
List of Literature
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X.