Discussion and Contrast of High- and Low-Context Cultures as Defined by E.T. Hall

Hausarbeit , 2014 , 12 Seiten , Note: 1,7

Medien / Kommunikation - Interkulturelle Kommunikation

The objective of this assignment is to describe Edward T. Hall's model of high- and low-context cultures and discuss the impact they have on cross-cultural business activities.

There is no better arena for observing culture and communication in action than business, where both reveal themselves in situations where there is much at stake and their resources are most needed. It is in business, a collaborative activity often taking place across global distances, where practices are shaped by deeply held cultural attitudes. One of the single most useful concepts for understanding cultural differences in business communication is Edward T. Hall’s distinction of low-context and high-context cultures.

Contents

1. Introduction

2. Definition of culture and communication
2.1 Culture according to Merriam-Webster
2.2 Communication according to Merriam-Webster

3. E.T. Hall's high- and low-context model

4. Impact of high- and low-context cultures in international business

5. Resulting issues in international business
5.1 Contracts, negotiations, decision making and bureaucracy
5.2 Deference

6. Conclusion

• Hochschule: AKAD University, ehem. AKAD Fachhochschule Stuttgart
• Veranstaltung: ICC
• Note: 1,7
• Autor: Kathy Brandt (Autor:in)
• Erscheinungsjahr: 2014
• Seiten: 12
• Katalognummer: V1005598
• ISBN (eBook): 9783346385741
• ISBN (Buch): 9783346385758
• Sprache: Englisch
• Schlagworte: Edward T. Hall, Culture, Intercultural Communication, High and Low context cultures