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Results for »
markenportfolios
« (21 results)
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Restrukturierung von Markenportfolios
Am Beispiel großer Konsumgüterhersteller
Autor:in:
Diplom-Kauffrau Karin Andrea Madrid (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Steuerung von Markenportfolios
Autor:in:
Philipp Knorr (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 56.99
Markenstrategie des Volkswagen Konzerns. Betrachtung des Markenportfolios
Autor:in:
Janina Zapara (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 18.99
Shadow Endorsement in der Automobilindustrie
Entwicklung eines identitätsorientierten Markentools zur Strukturierung von Markenportfolios
Autor:in:
Master of Arts (M.A.) Philipp Kozielski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,5
Price:
US$ 33.99
Vertikale Markenarchitektur - Gegenstand, Abgrenzung und Bedeutung für die identitätsorientierte Markenführung
Autor:in:
Thomas Westermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 2,0
Price:
US$ 18.99
Trademark- und Marken-Portfolios. Bedeutung für den Unternehmenserfolg
Autor:in:
Lisa Zheng (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2012 , Grade: 1,3
Price:
US$ 18.99
Herausforderungen im Markenmanagement. Typische Markenarchitekturen, Entscheidungskriterien im Portfolio-Management und Use-Cases
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 14.99
Finanzorientierte Bewertung von Marken
Autor:in:
Kristin Bergner (Author)
Subject:
Business economics - General
Category:
Textbook , 2005
Price:
US$ 32.99
Markenharmonisierung in der deutschen Brauwirtschaft
Autor:in:
Dennis Krügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2004 , Grade: 1,25
Price:
US$ 18.99
Markenführung von Luxusprodukten in der Kosmetikbranche. Trends bei Babor und Shiseido
Eine qualitative Analyse
Autor:in:
Celina Göttgens (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Aufbau einer Marke für musikalische Nachwuchstalente
Entwicklung eines Modells
Autor:in:
Marc-Oliver Walz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 44.99
Nestlé - Eine Analyse der Wettbewerbsvorteile im Vergleich zu Danone und Unilever
Autor:in:
Tim Schulze (Author)
,
René Busch (Author)
Subject:
Business economics - Operations Research
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,0
Price:
US$ 31.99
Darstellung und kritische Bewertung der Markendehnung mittels Subbrands aus Sicht von adidas
Autor:in:
Thomas Henderikx (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2012 , Grade: 1,7
Price:
US$ 17.99
Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,2
Price:
US$ 41.99
Marken als Bewertungsobjekte
Ergänzung: Bilanzrechtsmodernisierungsgesetz
Autor:in:
Ralf Mauer (Author)
Subject:
Business economics - Accounting and Taxes
Category:
Textbook , 2007
Price:
US$ 19.99
Nutzenpotentiale und Grenzen von Kennzahlen zur Positionierung von Handelsmarken
Autor:in:
Dr. Carsten Wendelstorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 2
Price:
US$ 19.99
Strategisches Markenmanagement
Autor:in:
Frank Hofmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,0
Price:
US$ 19.99
Nationale und lokale Marken - Geographische Marktanteilsmuster von Marken
Autor:in:
Philipp Appelt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 17.99
Corporate Branding durch Sportsponsoring
Autor:in:
Matthias Weth (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 2
Price:
US$ 33.99
Unternehmen als Marke
Autor:in:
Rafael Suchan (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,3
Price:
US$ 18.99
Markenstrategien der deutschen Automobilhersteller im Zuge der Transformation zum Mobilitätsdienstleister
Autor:in:
Fabian Müller (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99