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ewom
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eWOM als Marketinginstrument für die Online-Buchvermittlung
Autor:in:
Antonia Beggert (Author)
Subject:
Book Science
Category:
Term Paper , 2011 , Grade: 1,7
Price:
US$ 14.99
Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community
Autor:in:
Chris Huebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014
Price:
US$ 0.99
Electronic Word-of-Mouth (eWOM). Wie Unternehmen digitale Mundpropagandaprozesse erfolgreich initiieren und steuern
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Blog vs. eWOM. Einflüsse von Internet-Bloggern auf den Kaufentscheidungsprozess im Vergleich zum elektronischen Word-Of-Mouth
Autor:in:
Lena Dahl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 35.99
Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
An empirical study
Autor:in:
Nicklas Westphal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 74%
Price:
US$ 36.99
Current research on motives for contributing to online review platforms
Autor:in:
Tatjana Kumpf (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Term Paper , 2014 , Grade: 2,0
Price:
US$ 17.99
Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations
Autor:in:
Anika Kunz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 7,3 out of 10 (B)
Price:
US$ 16.99
Impact of Motivations to Generate User-Generated Content on Purchasing Decisions of Consumers of Hospitality Industry in Pakistan
Autor:in:
Umair Tahir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2014 , Grade: 3.7
Price:
US$ 36.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Electronic Word-of-Mouth im E-Commerce. Kundenbewertungen und ihre Bedeutung für das Kaufverhalten
Autor:in:
Janine Kuhlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 42.99
Electronic Word of Mouth. Motive zum Schreiben von Online Reviews
Autor:in:
Violetta Wißmann (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 31.99
Influencer Marketing. Strukturiertes Literaturreview
Autor:in:
Kayley White (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
Nutzen und praktische Folgen von Hotelbewertungsplattformen und Kundenrezensionen aus Marketingsicht
Wie können Hoteliers Online-Gästebewertungen nutzen und in den betrieblichen Marketingprozess einbinden?
Autor:in:
Felix Jungmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1
Price:
US$ 18.99
Electronic Word-of-Mouth. Motive für das Schreiben und Lesen von Meinungen
Autor:in:
Jerry Felten (Author)
Subject:
Business economics - General
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 20.99
Motive für das Verfassen von Online Customer Reviews
Autor:in:
Jana Defontis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2020 , Grade: 1,7
Price:
US$ 18.99
Motive und Einflussfaktoren bei der Abgabe von Shopbewertungen im Online-Handel
Autor:in:
Max Frehner (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2016 , Grade: 2,0
Price:
US$ 31.99
Kommunikationspolitik für Museen
Nutzung von Social Media als Instrument zur Kommunikationspolitik von Museen
Autor:in:
Katharina Fein (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Essay , 2012 , Grade: 1,3
Price:
US$ 14.99
Analysis of the article "Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does"
Autor:in:
Sebastian Köhler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2020 , Grade: 1,3
Price:
US$ 18.99
#Werbung – Meinungsmacher in sozialen Netzwerken. Eine theoretische und empirische Untersuchung der Glaubwürdigkeit von Macro- und Micro-Influencern auf Instagram
Autor:in:
Kathrin Huken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Social Commerce. Entscheidende Faktoren für erfolgreiches Social Media-Marketing im Zeitalter des Web 2.0
Autor:in:
Alexander Schorradt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 14.99
Kundenrezensionen. Fluch oder Segen?
Autor:in:
Luisa Maack (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 14.99
Word of mouth-Strategien im Internet in der Kundenkommunikation
Autor:in:
Julia Klapczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 1,5
Price:
US$ 17.99
Reviews und Ratings. Wie beeinflussen Online-Rezensionen das Kaufverhalten der Kunden?
Autor:in:
Manuel Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99