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consumer-brand relationships
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Results for »
consumer-brand relationships
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The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits
Autor:in:
Bastian Storch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,1
Price:
US$ 18.99
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Autor:in:
MBA Murali Guruswamy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: Merti
Price:
US$ 36.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Impact of Covid-19 on German Consumer Behavior. Elaboration Regarding a Sustained Change of Online Shopping
Autor:in:
Michel Brandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021
Price:
US$ 31.99
Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria
Autor:in:
M.Sc. in Marketing Joy Mbotor (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 , Grade: B
Price:
US$ 16.99
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
Autor:in:
Melanie Hahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,00
Price:
US$ 17.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan
Autor:in:
Muhammad Arslan (Author)
,
Rashid Zaman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014
Price:
US$ 0.99
The Influence of social media marketing, brand loyalty, brand awareness towards consumer purchase intention. An empirical analysis
Autor:in:
Yusuf Balarabe Abdullahi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 3.9
Price:
US$ 36.99
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters
Autor:in:
Silviya Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2016 , Grade: 5.50
Price:
US$ 17.99
Co-Branding: Fit Factors between Partner Brands
Autor:in:
B.Sc. Peter Zickermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 , Grade: 70 % - A
Price:
US$ 19.99
The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry
Autor:in: Anonymous
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Term Paper , 2022 , Grade: A
Price:
US$ 14.99
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
Autor:in:
Isabel Angerer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: A
Price:
US$ 36.99
Customer Loyalty in the UK. What Causes Consumers to Be Disloyal to Big Supermarket Brands?
Autor:in:
Kamalesh Dey (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 , Grade: B
Price:
US$ 6.99
Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example
Autor:in:
Vanessa Lang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2020 , Grade: 2,0
Price:
US$ 18.99
German international companies in the Portuguese market. The impact of cultural differences on the brand personality
Autor:in:
Juliane Couto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 2,2
Price:
US$ 31.99
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
Autor:in:
Lily Marfisi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 17/20
Price:
US$ 36.99
Impact of location-based services on consumers’ buying behaviour, illustrated by the German market
Autor:in:
Daniel Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 2.0
Price:
US$ 9.99
Relationship Marketing - The case of MINI
Autor:in:
Juliane Kuballa (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2006 , Grade: 75 %
Price:
US$ 17.99
The Internet of Things. The next evolution in the relationship between brands and consumers
Autor:in:
Amanda Schneck (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Essay , 2015
Price:
US$ 6.99
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