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brand extensions
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Business economics - Offline Marketing and Online Marketing
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Results for »
brand extensions
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Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Autor:in:
Victoria Homeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012
Price:
US$ 17.99
Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt
Eine Strukturgleichungsanalyse
Autor:in:
M.A. Raymond Pocher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015
Price:
US$ 0.99
Konzeption des integrierten Einsatzes digitaler Medien einer Brand Extension
Am Beispiel der Marke Nike
Autor:in:
David Kunz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2013
Price:
US$ 17.99
Brand Extension. How Sub-Branding can be used to stretch a Brand effectively
An analysis of the German Sportswear Retailer Adidas
Autor:in:
Lina Seil (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 18.99
Brand Extension and Cognitive Style and their Impact on the Consumers' Evaluations
Autor:in:
Jana Defontis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2019 , Grade: 2,3
Price:
US$ 17.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Feedback Effects of Brand Extensions
An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
Autor:in:
Tanja Winterberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 , Grade: 1,0
Price:
US$ 18.99
Digital Branding. Konzeption des integrierten Einsatzes digitaler Medien
Am Beispiel der fiktiven Brand Extension Titleist Swing IT
Autor:in:
David Adam (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 2,0
Price:
US$ 18.99
Brands and their Shockvertisement Strategies
Autor:in:
Dr. Manisha Kumari Deep (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2018 , Grade: 2.5
Price:
US$ 6.99
Esprit - a lifestyle brand aiming to become the European leader in the fashion industry
Master Thesis (MBA Degree)
Autor:in:
Julia Wimmers (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 40.99
Branding in Politics
The Use of Branding Techniques in Barack Obama’s Presidential Campaign
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,0
Price:
US$ 18.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 39.99
Kriterien zur Auswahl von Leistungskategorien bei Brand- und Line-Extensions
Autor:in:
David Ohrndorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2000 , Grade: 1,7
Price:
US$ 0.99
Markenerweiterung - Ansatzpunkte und Erfolgsfaktoren
Autor:in:
Rainer Behnke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2010 , Grade: 1,0
Price:
US$ 18.99
Marken-Expansion. Ein Überblick
Autor:in:
Dipl.-Oec. Andreas Janson (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 6.99
Erfolgsfaktoren der Markendehnung
Autor:in:
Claudia Grodno (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 32.99
How can Fashion Brands Enhance Value and Life-Span Extension of Products? An Exploratory Study of Circular Economy in Regard to the Economic Viability of Product Life-Span Extension
Autor:in:
Lynn Pearl Mayer (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2018 , Grade: A
Price:
US$ 36.99
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters
Autor:in:
Silviya Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2016 , Grade: 5.50
Price:
US$ 17.99
E-Marketing Project,Branding Online and Experience Brands
A focus on Diageo Plc.’s product portfolio
Autor:in:
Luke Gipson (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2012 , Grade: 76.0%
Price:
US$ 14.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 , Grade: 70 % - A
Price:
US$ 20.99
The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund
Autor:in:
Christian Weißkopf (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 28.99
Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination
Autor:in:
Julien Brühl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 7,6
Price:
US$ 17.99
Reziproke Wirkungen von temporären Produktlinienerweiterungen auf die Stammmarke
Reciprocal effects of temporary product line extensions to the master brand
Autor:in:
Tim Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 39.99
Erklärungsmuster zur Beurteilung von Markenallianzen
Ein Überblick über verwendete Theorien
Autor:in:
Julia Elbrecht (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 39.99
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