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Digitalisierung in der Musikindustrie. Chancen und Risiken der Selbstvermarktung von Musikern
Autor:in:
Katja Nothnagel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Instore Medien - TV und Musik Einsatz am POS
Autor:in:
Anne Michel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,0
Price:
US$ 14.99
Die aktivierende Wirkung der Musik in der Werbung
Autor:in:
Nicole Böhmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 , Grade: 2,3
Price:
US$ 17.99
Erfolgreiches Musikmarketing. Welche Maßnahmen sollte ein Musiker ergreifen, um kommerziell erfolgreich zu sein?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,3
Price:
US$ 16.99
Audio-Branding. Die Wirkung von Musik in der Werbung
Autor:in:
Dipl.-Kfm. (FH) Fabian Litzendorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 15.99
Inszenierung und Performance in populärer Musik und Medien am Beispiel von Lady Gaga
Autor:in:
Sandra Wackenhut (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
Knappe Kassen, neue Allianzen - Kunstsponsoring von regionalen Events in der populären Musik als Instrument der Unternehmenskommunikation
Autor:in:
Markus Stitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Online-Medien in der Öffentlichkeitsarbeit klassischer Musiker. Die Web-Präsenz von Daniel Barenboim
Die digitale Bühne
Autor:in:
Anna Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017
Price:
US$ 31.99
Werbung und Musik von Daniela Haas
Autor:in:
Thomas Butz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 1998
Price:
US$ 0.99
Werbewirkungsforschung und Werbemusik
Die Prozesse der Werbewirkung und die Rolle von Musik in der Werbung
Autor:in:
Christian Mutz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 14.99
Beeinflussung des Kaufverhaltens von 16- bis 34-jährigen durch zielgerichtetes Produktdesign von Indie/Rock-CDs
Autor:in:
Anne Kautz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Soundanwendungsproblematik im Hinblick auf die Anpassungsmöglichkeiten der akustischen Informationen in Webpräsenzen
Zwischen Theorie und Praxis
Autor:in:
Natalie Scheidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 2,3
Price:
US$ 15.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 3
Price:
US$ 22.99
Marketing und kommerzielle Verwertung subkultureller Jugend- und Popkultur
Autor:in:
Marc Zimmermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 36.99
Das Konsumverhalten von Musiktonträgerkäufern
Autor:in:
Dana Kabbani (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1.3
Price:
US$ 36.99
Wie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument
Autor:in:
Tobias Klöckner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 12.99
Innerbetriebliche Probleme bei der erstmaligen Implementierung eines strategischen Marketings in einer Kultureinrichtung und mögliche Lösungsansätze
Autor:in:
Sabine Wimmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2006 , Grade: 1,3
Price:
US$ 14.99
Chancen und Risiken der Nachwuchsförderung im Rahmen des Kultursponsoring
Autor:in:
Informations- und Kommunikationsmanagerin (B.A.) Stefanie Hartwig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 17.99
Erfolgreiches Marketing im Kulturbetrieb. Strategien und Maßnahmen in der digitalen Ära
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2024 , Grade: 2
Price:
US$ 14.99
Werbefilme als strategische Instrumente. Die Beeinflussung des Konsumenten durch Kinowerbung
Autor:in:
Bayram Umur Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1.0
Price:
US$ 39.99
Soziale Plattformen als Marketingmittel. Bewerben von Kleidung innerhalb der Generation Z
Autor:in:
Mio Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,0
Price:
US$ 16.99
Zur erfolgreichen Ausgestaltung von Influencer Marketing in sozialen Medien. Ein Überblick zum Stand der Forschung
Autor:in:
Emilia Glücklich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022
Price:
US$ 20.99
Die Relevanz von Audio- und Videoqualität auf TikTok
Autor:in:
Laura Borgnolo (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 3,0
Price:
US$ 20.99
Mobile App Testing anhand der App "Medikustik"
Autor:in:
Emil Dhough (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 2,1
Price:
US$ 14.99
Social Media als Marketinginstrument im Eventbereich. Das Beispiel Musikfestivals
Autor:in:
Chiara Theißen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 33.99
Human Brands. Der Mensch als Marke
Autor:in:
Tobias Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2002 , Grade: 5.0
Price:
US$ 36.99
Werbesprache. Humor als Stilmittel in der Werbung
Reflexion anhand der Kampagne "Be Safe Around Trains"
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2018 , Grade: 2,0
Price:
US$ 16.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Werbeanalyse des Garnier Augen Roll-On. Betrachtung von Bild, Ton und Sprache
Autor:in:
Anne Kautz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 15.99
Humor ist, wenn das Umfeld stimmt. Ein Experiment zum Einfluss des TV-Programmumfeldes auf die Wirkung von humoristischer Werbung
Autor:in:
Peter Jacobshagen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Erfolgsfaktor Extremsport-Eventmarketing. Die Marke Red Bull
Worin bestehen die Chancen und Risiken von Extremsport-Eventmarketing und welche Auswirkungen haben diese auf die Marke Red Bull?
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 20.99
Musiksponsoring. Ein trojanisches Pferd der Unternehmenskommunikation?
Autor:in:
Natalia Heller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
Öffentlichkeitsarbeit der Verweigerung und Kunst. Eine Fallstudie anhand der Band "Böhse Onkelz"
Autor:in:
Christoph Möckel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,7
Price:
US$ 20.99
Social Media und ihr Marketingpotential
Autor:in:
Bachelor Georg Dreher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2010 , Grade: 1,3
Price:
US$ 15.99
Krisenkommunikation in Zeiten von Social Media
Autor:in:
B.A. Stephanie Julia Winkler (Author)
,
Anna Bergmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 17.99
Social Media Marketing in Kulturunternehmen
Autor:in:
Anja Thonig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 2,3
Price:
US$ 7.99
Definition, Einordnung und Wirkung des Audio Branding – eine kritische Betrachtung
Autor:in:
Sandra Wackenhut (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,25
Price:
US$ 14.99
Public Relations im Kulturbereich unter besonderer Berücksichtigung der Social Media
Autor:in:
Sandra Wackenhut (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
Storytelling als Marketinginstrument in Sozialen Netzwerken
Autor:in:
Manuela Linn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 15.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Jugendkulturen in der Werbung
Autor:in:
Maximilian Großmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 2,3
Price:
US$ 14.99
Der Wettbewerb um die Aufmerksamkeit – Sportler als Werbeträger in Social Media
Autor:in:
Timo Grommes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Der Einsatz von Social Media im Kulturunternehmen
Mit Focus auf die Schaubühne am Lehniner Platz / Berlin und die Staatsoper Berlin
Autor:in:
B.A. of Media Management Kim Kapischke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 16.99
Historisierende Werbung
Untersuchung zur Herausbildung eines kritischen Geschichtsbewusstsein anhand von Fernsehwerbung
Autor:in:
Daniel Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
"Hol dir den Kick!" - Kulturelles Event-Marketing am Beispiel der FIFA WM 2006 in Deutschland
Autor:in:
Lisa Bitzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2006 , Grade: 1,0
Price:
US$ 17.99
Die Bedeutung des Sound Branding für die moderne Markenführung
Autor:in:
Hans-Joachim Konrad (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Fernsehwerbung für Kinder - Reflexion kindlicher Bedürfnisse?
Autor:in:
Stephanie Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
PM 2006 - Die Journalistenumfrage über die Verwendung von und Erwartungen an Pressemitteilungen
Autor:in:
Christian Menkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2005
Price:
US$ 43.99
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