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brand_marketing
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The Starbucks Brand
Branding
Autor:in:
Silke Specht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,7
Price:
US$ 17.99
Human Brands. Der Mensch als Marke
Autor:in:
Tobias Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2002 , Grade: 5.0
Price:
US$ 36.99
Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 , Grade: 78%
Price:
US$ 15.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 , Grade: 70 % - A
Price:
US$ 19.99
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
Autor:in:
Lily Marfisi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 17/20
Price:
US$ 36.99
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
Jack Daniel's Brand Activity Analysis
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 70%
Price:
US$ 15.99
What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits
Autor:in:
Bastian Storch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,1
Price:
US$ 18.99
The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
Effect of Customer Equity Drivers on Brand Loyalty Intentions
Autor:in:
Faizan Khan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2018 , Grade: 4.0
Price:
US$ 30.99
Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Autor:in:
Victoria Homeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012
Price:
US$ 17.99
The Impact of Web 2.0 on Brand Management
How to Use Web 2.0 Efficiently to Create a Higher Brand Value
Autor:in:
Sandra Spindler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2011 , Grade: 8
Price:
US$ 17.99
Marketing Strategies Used By Intel To Create A Sustainable Market Position
An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position
Autor:in:
Christopher Ulph (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2010 , Grade: 75
Price:
US$ 14.99
Social Media Marketing
The Next Marketing Frontier
Autor:in:
Ahmad Hafeez Anjum (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2010 , Grade: "none"
Price:
US$ 14.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Aktuelle Ansätze des viralen Marketings für das Brand Management
Eine Analyse am Fallbeispiel von Conrad Electronics
Autor:in:
Philipp Dressler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 18.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 42.99
Facebook Brand Lift-Studien. Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings
Autor:in:
Tim-Maximilian H. M. Jedlitschka (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2017
Price:
US$ 15.99
Schokoladenverlangen und Markenidentität. Eine Brand Key Analyse anhand des Schweizer Schokoladenherstellers Läderach
Autor:in:
Tom Eglin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1
Price:
US$ 17.99
The Marketing Strategy of Oatly
Autor:in:
Eva Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021
Price:
US$ 14.99
Funktioniert Brand Storytelling bei klassischen und digitalen Marken gleich?
Image Through Story
Autor:in:
Mia-Malaika Lange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Sustainable Brand Personalities. Die Frames von nachhaltigen Markenpersönlichkeiten auf Social Media
Autor:in:
Veronika Reim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 30.99
Die negativen Auswirkungen frustrierender Spielerfahrungen auf den Werbe- und Sympathieeffekt von Brand-Placement in Videospielen
Autor:in:
Christian Meradji (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 15.99
Brand Storytelling, das begeistert. Leitfaden zur Entwicklung einer einzigartigen Markenerzählung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2023 , Grade: 1,0
Price:
US$ 14.99
Werbepsychologie, Brand Management, Neuromarketing & Trojanisches Marketing
Autor:in:
Hannes Steiner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , Grade: 2
Price:
US$ 15.99
Brand Communities. Chancen und Risiken für die Kundenbeziehung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 2,0
Price:
US$ 14.99
Konzeption des integrierten Einsatzes digitaler Medien einer Brand Extension
Am Beispiel der Marke Nike
Autor:in:
David Kunz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2013
Price:
US$ 16.99
E-Marketing Project,Branding Online and Experience Brands
A focus on Diageo Plc.’s product portfolio
Autor:in:
Luke Gipson (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2012 , Grade: 76.0%
Price:
US$ 14.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 44.99
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
Autor:in:
Melanie Hahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,00
Price:
US$ 17.99
Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising
Autor:in:
Daniela Rothhan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 15.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
NIVEA. What makes the Brand so successful?
Autor:in:
Tugba Seckin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 , Grade: Distinction 87%
Price:
US$ 14.99
The Influence of Social Media Platforms on the Consumer-Brand Engagement of Polarising Brands
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
The Brand "Victoria’s Secret". Does the Brand Need a Makeover?
Just sex does not sell anymore
Autor:in:
Katrin Finkler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 6.99
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters
Autor:in:
Silviya Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2016 , Grade: 5.50
Price:
US$ 17.99
Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding
Autor:in:
Marcel Weigel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,7
Price:
US$ 36.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012
Price:
US$ 31.99
The Impact of Creative Arts on the Brand
Autor:in:
Nick Birch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 , Grade: 1.2
Price:
US$ 14.99
Brand Audit: Gatorade
Autor:in:
Xinwen (Fina) Xu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2011 , Grade: A
Price:
US$ 6.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges
Autor:in:
Marco Berschneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: A-
Price:
US$ 14.99
Creating a Brand Culture and Brand Campaigning
The Case of Red Bull
Autor:in:
Lioba Frings (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Case Study , 2015 , Grade: 1.3
Price:
US$ 6.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Marketing communication strategies for fashion brands and measurements of efficiency
Autor:in:
Karola Schwindt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Autor:in:
Fanny-Gabriela Kozicki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
A Branded World -The Importance of Public Relations Over Advertising in Brand Building
Autor:in:
Romina Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 , Grade: A
Price:
US$ 6.99
Meinungsbildner-Konzept und Mundpropaganda-Marketing für den Philips Airfryer
Autor:in:
Hanna Fühner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018
Price:
US$ 14.99
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