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Redaktionelle Ansätze des Storytellings – Drehbuchtheorien in der Markenkommunikation
Autor:in:
David Vogel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Die Ansätze zur Erklärung der Werbewirkung
Autor:in:
Bernd Hildebrandt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,0
Price:
US$ 14.99
Konstruktivistische Ansätze in der PR-Theorie
Autor:in:
lic.phil. I Patrick Lustenberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 , Grade: 6
Price:
US$ 14.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
Crossmedia. Ansätze, Probleme und Beispiele für eine effiziente und effektive Werbewirkung
Autor:in:
Gina Maria Staschke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 17.99
Public Relations-Ansätze kleiner und mittlerer Unternehmen - qualitative Untersuchung, anhand leitfadengestüzter Experteninterviews
Autor:in:
Olaf Sadzio (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 17.99
Viral Marketing. Grundlagen, theoretische Ansätze und empirische Studie zur Verdeutlichung des Wirkungsgrades.
Autor:in:
Sebastian Buhrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Aktuelle Ansätze des viralen Marketings für das Brand Management
Eine Analyse am Fallbeispiel von Conrad Electronics
Autor:in:
Philipp Dressler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 18.99
Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010
Price:
US$ 42.99
Zwischen Ethik und Verantwortung. Die Ausrichtung der Marketingkommunikation auf Kinder
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,0
Price:
US$ 17.99
Nachhaltiger Umgang mit Smartphones und Social Media im Kontext des körperlichen und seelischen Wohlergehens des Menschen
Autor:in:
Rashid Salam (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Das Nudge Marketing als verhaltensökonomischer Ansatz. Konsumtrends und Strategien zur Konsumsteigerung
Autor:in:
Edwin Weis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 15.99
Menschenbilder in der Werbung
Ein Vergleich
Autor:in:
M.A. Holger Depenbrock (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,7
Price:
US$ 14.99
In enger Beziehung: Fachjournalismus und Public Relations
Autor:in:
Nadine Kiewitt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2004 , Grade: 1,3
Price:
US$ 17.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
Autor:in:
Alexander von Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
Social-Media-Marketing als Chance und Herausforderung für innovative Start-ups am Beispiel der "Matics Sports GmbH"
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 2.3
Price:
US$ 32.99
Der Einfluss der sozialen Medien auf das Selbstwertgefühl von Jugendlichen
Autor:in:
Yasemen Aslan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2024 , Grade: 1,0
Price:
US$ 17.99
Social Media als Beschwerdekanäle für Dienstleistungsunternehmen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 2.0
Price:
US$ 14.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Das postkoloniale Narrativ des "White Savorism". Deutsche Influencer:innen zwischen "gut gemeinter" Sichtbarkeit und der Reproduktion kolonialer Bilder
Autor:in:
Frederike Gadeberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 39.99
Kommunikationsgrundsätze beim Gender-Marketing. Kritische Erfolgsfaktoren der Marketing-Kommunikation
Autor:in:
Susanne Löw (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 30.99
Die Relevanz von Audio- und Videoqualität auf TikTok
Autor:in:
Laura Borgnolo (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 3,0
Price:
US$ 20.99
Crossmediale Krisenkommunikation zur Aufmerksamkeitssteigerung in Öffentlichkeit und Politik. Möglichkeiten und Grenzen
Das Bündnis #AlarmstufeRot
Autor:in:
Nicole Schweinberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: Sehr gut (1) mit 88,5%
Price:
US$ 36.99
Die dunkle Seite der Influencer-Rolle. Eine qualitative Expertenstudie
Autor:in:
Luisa Aspeleiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 18.99
Customer Co-Creation. Ein Essay über den Aufgabenbereich sowie Vor- und Nachteile
Autor:in:
Benjamin Hoffmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2018 , Grade: 1,3
Price:
US$ 6.99
Die menschliche Intelligenz in Hinblick auf werbegestalterische Maßnahmen. Eine evolutorische Entwicklung
Autor:in:
Tobias Essig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2005 , Grade: 2,0
Price:
US$ 14.99
Crossmedia-Storytelling bei Apple als Instrument der Markenkommunikation. Eine Untersuchung der Erfolgsfaktoren
Autor:in:
Michel Martin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 , Grade: 1,7
Price:
US$ 17.99
Das Zusammenspiel von Marken & Storytelling. Aufbau starker Marken mittels Storytelling-typischer Elemente
Autor:in:
Lotte Kerls (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,8
Price:
US$ 36.99
Eine exemplarische Change-Story mit Augenmerk auf die emotionalen Veränderungsreaktionen der Belegschaft? Das Unternehmen "Cityracer"
Autor:in:
Tashina Celine Nemec (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Consumer Engagement. Wirken sich die Verhaltenstypen nach Oliver Gansser auf die Konsumbereitschaft von Social Media Inhalten aus?
Autor:in:
Tobias Dicke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2019 , Grade: 1.0
Price:
US$ 14.99
Wie kann eine PR-Kampagne zum Thema Darmkrebs für den Weltkrebstag 2019 geplant und umgesetzt werden? Strategien und Herausforderungen
Autor:in:
Katharina Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 14.99
Die Public Relations Evaluation in der Praxis
Autor:in:
Anna Zoltan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 2,00
Price:
US$ 14.99
Disruptions-Prävention? Die Marketingabteilung als Treiber der digitalen Transformation im Unternehmen
Autor:in:
Jan Thomas Steindl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1.0
Price:
US$ 36.99
Visuelle Unternehmenskommunikation. Der Einfluss von Videos auf Wissensstrukturen in Unternehmen
Autor:in:
Anna-Christin Buck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 41.99
Magersucht in der Werbung. Analyse des Plakats „No-Anorexia“ nach Erwin Panofski
Ein Bild für die Kampagne der Modemarke „Nolita“
Autor:in:
Anne-Marie Holze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 14.99
Creativity Templates bei Werbeplakaten, Neuprodukten und innovativen Geschäftsmodellen
Autor:in:
Jakub Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
Vielfalt zeigen. "Diversity Marketing" in der Werbung mit dem Fokus auf ethnische Vielfalt
Autor:in:
Vera Karpuschkin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,5
Price:
US$ 36.99
Analyse einer Werbeanzeige und Ausarbeitung einer Below-the-Line Maßnahme für "Mika 4 Swatch"
Autor:in:
Daniela Hörmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,3
Price:
US$ 17.99
Facebook-Commerce
Erwartungshaltung von Nutzern sowie Evaluierung existenter Facebook-Shop Lösungen
Autor:in:
Thomas Lipfert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
Die Varietät der Jugendsprache und ihr Einsatz in der Werbung
Autor:in:
Elena Bräuer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 2,1
Price:
US$ 15.99
Entwicklung und Umsetzung einer Selfpublishing-Strategie im Buchmarketing anhand eines Beispiels
Autor:in:
Pieter Stegemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Imagebildung in der Werbung am Beipiel von EDEKA
Autor:in:
Marajka Parplies (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,7
Price:
US$ 15.99
To post or not to post? Eine empirische Untersuchung zur Informationspreisgabe auf Facebook
Autor:in:
Despoina Tsokou (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Skandal in Hollywood - Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
Autor:in:
Christian Poell (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 22.99
Trendsetter - Trendentdecker? Der Umgang von PR-Agenturen mit künftigen Umwelten
Autor:in:
Dipl.-Soz. Tina Glockmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Öffentlichkeitsarbeit im Sozialen Bereich: Beispiel einer Pressemitteilung und Gestaltung eines Handzettels (Flyers)
Autor:in:
Bachelor of Arts Eugen Daser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2011 , Grade: 1,3
Price:
US$ 4.99
Neue Medien und Social Networking im Stadtmarketing
Ein Orientierungsleitfaden
Autor:in:
Andrea Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: gut
Price:
US$ 36.99
Strategische Markenführung von Online-Marken
Eine betrachtende Untersuchung zu den Chancen und Grenzen des Internet bei Aufbau und Pflege vom Markenimages
Autor:in:
Sascha Loose (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1.3
Price:
US$ 36.99
Neuromarktforschung im Rahmen der Werbeplanung
Autor:in:
BBA Thomas Heinrich Musiolik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 1,3
Price:
US$ 16.99
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