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Messung implizierter Einstellungen
Wesen und Relevanz für das Marketing
Autor:in:
Marcella Mang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2011 , Grade: 2,3
Price:
US$ 17.99
Die Einstellung der syrischen Konsumenten zu europäischen Lebensmitteln
Bedeutung für die Nachfrage und Konsequenzen für das Lebensmittelmarketing
Autor:in:
Samer Hammoud (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Möglichkeiten der Änderung von Einstellungen zu Produkten durch Werbung
Autor:in:
Dipl.-Oec, M.A. Julia Dietrichs (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Indirekte Messung der Einstellung zur Homosexualität unter Verwendung des Impliziten Assoziationstests
Autor:in:
Frida Rich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 18.99
Analyse der Einstellungen von Studierenden gegenüber dem Berufsfeld Vertrieb
Autor:in:
Diplom Kauffrau (FH) Sarah Gohm (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Käuferverhalten, Einstellungen und Motive
Autor:in:
Konstantin Lust (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2006 , Grade: 2,0
Price:
US$ 17.99
Der Einfluss der interpersonellen Kommunikation auf die produktbezogene Einstellung – untersucht am Beispiel der Filmbranche
Autor:in:
Christoph Pütz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Grünes Markenimage. Geschlechtsspezifische Unterschiede bei der ökologischen Einstellung und der Markentreue in der Bevölkerung
Autor:in:
Andreas Webers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2015 , Grade: 3,0
Price:
US$ 18.99
Männer und Kosmetik. Verwendung und Markenbewusstsein von Männern bei kosmetischen Produkten und Maßnahmen
Eine theoretische und empirische Analyse
Autor:in:
Angela Groß (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 44.99
Micro Targeting. Chancen und Risiken für Unternehmen und Gesellschaft
Autor:in:
Maxim Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
Wirkung von nostalgischer Musik in der Werbung
Eine empirische Studie
Autor:in:
Oliver Trautwein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 1,00
Price:
US$ 31.99
Nutzerakzeptanz von Display Marketing auf Social Media. Bedeutung von Instagram Ads im deutschen Werbemarkt
Autor:in:
Florian Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Sustainability Marketing. Herausforderungen und Empfehlungen für die Kundenansprache
Greenophobia, Attitude-Behavior Gap und Denormalized Green Behavior
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 39.99
Auditives Priming am Point of Sale
Die Beeinflussung des Konsumentenverhaltens mittels akustischer Reize beim Kauf von Luxusgütern
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,9
Price:
US$ 25.99
Out of the Box Marketing. Die Werbewirkung von Ambient Media auf Digital Natives am Beispiel von Sachbüchern
Autor:in:
Marc Maher Akid (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
Entwicklung eines Bewertungsmodells für das Beschwerdemanagement auf Basis der EFQM
Autor:in:
Diplomkauffrau (FH) Sandra Peters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
Der Einfluss sozialer Normen auf unser Verhalten
Implikationen für das Marketing
Autor:in:
Daniel Kreisel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 , Grade: 2,3
Price:
US$ 17.99
Die Wirkung von Produktplatzierungen durch Influencer auf Instagram. Eine empirische Untersuchung mit Hilfe von Partial Least Squares (PLS)
Autor:in:
Evelyn Bugla (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 46.99
Sind Guerilla Marketing-Aktionen schlechter als ihr Ruf?
Eine kausalanalytische Betrachtung der Erfolgsfaktoren und Gefahrenpotentiale im Guerilla-Wirkungsmodell
Autor:in:
Thomas Backes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 41.99
Manipulation durch Musik. Eine empirische Untersuchung des Einflusses auf Emotion und Marke
Autor:in:
Katharina Loos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
Nostalgie in der Werbung. Eine empirische Studie
Autor:in:
Dipl.-Kffr. Désirée Pieschl (Author)
,
Jan Zilske (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Einflussnahme des Need for Touch auf das Show- und Webrooming
Eine quantitative Untersuchung
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 31.99
Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Diffusion von Innovation durch Weblogs
Eine kausalanalytische Studie
Autor:in:
Diplom-Kaufmann Daniel Krauß (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
Das Image von Armbanduhrenmarken aus der Sicht von Einzelhändlern
Autor:in:
Dipl.-Kfm. Fabian Sauerwein (Author)
,
Hana Falzarano (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2006 , Grade: 2,3
Price:
US$ 19.99
Die Effekte von Product-Placement auf das Trägermedium
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,5
Price:
US$ 18.99
Online-Modeberatung. Untersuchung der konsumentenseitigen Akzeptanz von Curated Shopping aus Perspektive der Innovationsforschung
Autor:in:
Rebecca Paersch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,2
Price:
US$ 36.99
Mere-Exposure-Effekt und seine praktische Anwendung im Marketing
Autor:in:
Can Kaplan (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 20.99
Hemmnisse der Sharing Economy im internationalen/interkulturellen Vergleich
Autor:in:
Isabelle Karg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,7
Price:
US$ 31.99
Zielgruppe Kosmopolit. Darstellung und praktische Relevanz
Autor:in:
Bachelor of Arts Ann-Kristin Block (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2014 , Grade: 1,0
Price:
US$ 18.99
Pop-up-Stores als Instrument des Marketings
Eine kausalanalytische Untersuchung und Praxisanleitung zu den Erfolgsfaktoren
Autor:in:
Nina Rittinghaus (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Nachhaltiges Marketing in deutschen Bio-Supermärken
Eine empirische Untersuchung
Autor:in:
Marcel Köhler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Implizite Einstellungsmessung mittels Impliziten Assoziationstest (IAT) – dargestellt anhand eines Beispiels
Autor:in:
Cheun-Yin Lam (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2011 , Grade: 2,7
Price:
US$ 18.99
Die Fehler nach der Angebotsabgabe
Warum auch gute Angebote nicht zwangsläufig zum Auftrag führen
Autor:in:
Hans-Jürgen Borchardt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2010
Price:
US$ 2.99
Verhaltenstheoretische Analyse des Co-Brandings
Einstellungsbildung und Imagetransfer
Autor:in:
Leo Ferdinand Chwoika (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 31.99
Total Loyality Marketing - Unternehmenspraxis im Mittelstand
Autor:in:
Thomas Götz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2008 , Grade: 2,3
Price:
US$ 17.99
Das wahrgenommene Umweltbewusstsein einer Automarke und dessen Effekt auf die Beziehung zum Verbraucher
Autor:in:
Diplom-Kaufmann Markus Heibel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Produktimage und Placement
Autor:in:
lic.oec.publ Nicole Oertli (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 5.5
Price:
US$ 41.99
Der Mere-Exposure-Effekt
Autor:in:
Annemarie Wallis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 , Grade: 1,0
Price:
US$ 17.99
Die mehrdimensionale Messung des Produktimages
Autor:in:
Kai Hortig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,5
Price:
US$ 18.99
Bedürfnisstrukturen: Unterschiede zwischen westlichen Industrieländern und dem chinesischen Markt
Autor:in:
Mattes Decker (Author)
,
Mario Sass (Author)
,
Kai Unruh (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 18.99
Involvement: Messung eines Phantoms
Autor:in:
Alexandra Zaugg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2003 , Grade: 6 (Schweiz)
Price:
US$ 17.99
Kataloge - Stiefkinder der Werbung?! Eine Betrachtung des Werbemittels Katalog deutscher Automobilhersteller
Autor:in:
Martina Ehrler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Käufertypen in der Konsumforschung - Dargestellt anhand der Käufe in einem SB-Warenhaus
Autor:in:
Adrian Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Umwelteinflüsse im E-Commerce. Eine kritische Analyse der äußeren Einflüsse auf das Online-Kaufverhalten am Beispiel der Covid-19 Pandemie
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 40.99
Erfolgsfaktoren für kundenorientierte Geschäftsmodelle in der Digitalisierung. Eine Amazon-Studie
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 19.99
Besonderheiten der Kommunikationspolitik als Marketinginstrument im Dienstleistungsbereich
Autor:in:
Anja Bahlinger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
Werbung im digitalen Zeitalter. Ein morphologischer Blick auf Werbemittel und Marktpsychologie
Autor:in:
Marle Ganovsky (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 17.99
Retail Reborn. Implementierung von technologischen Innovationen in die Omnichannel-Strategie
Autor:in:
Anon Ano (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 39.99
Social Media im Kaufprozess bei Haustierbesitzern
Autor:in:
Svenja Oppermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2021 , Grade: 1,7
Price:
US$ 17.99
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