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PR und KMU - Social Media als Public Relations-Instrument für Kleine und Mittelständische Unternehmen in Österreich unter besonderer Berücksichtigung der Kleinstunternehmen
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 33.99
Konzeptionelle Produktentwicklung und -vermarktung im regionalen Raum unter Anwendung und Analyse digitaler und analoger Guerilla-Marketing-Strategien
Autor:in:
Max Jens (Author)
,
Katharina Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Influencer Marketing. Entwicklung und kritische Evaluation eines Performance-Measurement-Systems unter Einsatz einer Balanced Scorecard am Beispiel der Social Media Plattform Instagram
Autor:in:
Torben Seib (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 45.99
Online-Marketing unter besonderer Berücksichtigung des Social Media Marketing
Autor:in:
Ivana Bozic (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Ausländer als Werbezielgruppe - Betrachtung unter demographischen Gesichtspunkten, Markterfassung sowie Darstellung am Beispiel von Fernsehwerbung für Deutsch-Türken
Autor:in:
Ingo Paulus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 36.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Technische und gestalterische Rahmenbedingungen für die Werbefilmproduktion unter Berücksichtigung der Werbekommunikation im interaktiven Fernsehen
Autor:in:
Dipl.-Medienwirt (FH) Framorz Nazemi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 2.0
Price:
US$ 36.99
Online Social Networks als Bühne der Inszenierung
Einfluss und Auswirkungen auf die Selbstdarstellung unter der Nutzung von Instagram
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,5
Price:
US$ 31.99
Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Die Marke als Inszenierung emotionaler Erlebniswelten
Die Bedeutung des Eventmarketings für die strategische Markenführung unter Berücksichtigung verhaltenswissenschaftlicher Erkenntnisse
Autor:in:
Dipl. Wirt. Ing. (FH) Ina Lorenz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
Der Finanzsektor in Zeiten der Digitalisierung
Eine kritische Betrachtung der Relevanz von Influencer-Marketing unter Berücksichtigung der Generation Y
Autor:in:
Santo Seminara (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,8
Price:
US$ 31.99
Building Bridges: Analyse vergangener und Konzeption künftiger Social TV Kampagnen
Der Eurovision Song Contests unter Einbeziehung der LGBT-Community
Autor:in:
Christian Berg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 42.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 28.99
Sponsoring an Schulen: Analyse des deutschen Status Quo mit transatlantischem Ausblick auf die Verhältnisse in den Vereinigten Staaten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,5
Price:
US$ 36.99
Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Die Nutzung von Influencer Marketing als Instrument der identitätsbasierten Markenführung in der Fitnessbranche
Das Markennutzenversprechen von Nahrungsergänzungsmitteln und die Verantwortung von Influencern auf Instagram
-
New
Autor:in:
Patrick Dula (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 37.99
Möglichkeiten von Onlinekommunikation in Berufsgewerkschaften. Eine Analyse am Fallbeispiel Verband medizinischer Fachberufe e.V.
Autor:in:
Martin Völkner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,9
Price:
US$ 30.99
Der Einfluss von Influencern auf die Selbstdarstellung ihrer Follower
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Das rhetorische Potential von Memes im politischen Kontext
Autor:in:
Peter Oliver Greza (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1.0
Price:
US$ 36.99
Das Zusammenspiel von Marken & Storytelling. Aufbau starker Marken mittels Storytelling-typischer Elemente
Autor:in:
Lotte Kerls (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,8
Price:
US$ 36.99
Human Brands. Der Mensch als Marke
Autor:in:
Tobias Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2002 , Grade: 5.0
Price:
US$ 36.99
Jugendliche als Zielgruppe der Werbung
Werden Jugendliche leichter durch Werbung beeinflusst als Erwachsene?
Autor:in:
Wolfgang Schlagbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
#Nationalratswahl2017 in Österreich. Der Wahlkampf auf Facebook
Autor:in:
Michelle Kölbl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 38.99
Ein Korpusbasierter Vergleich der Newsrooms von Apple und Samsung
Autor:in:
Oskar Cylkowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,6
Price:
US$ 28.99
Kundenbindungsprogramme. Von Rabatten zu echter Loyalität?
Analyse und Beurteilung von Incentivierungsansätzen verdeutlicht an Beispielen der Bekleidungsbranche
Autor:in:
Christine Hermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,1
Price:
US$ 36.99
Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1.3
Price:
US$ 31.99
Echte und unechte Synästhesien. Erkenntnisse für die Produkt- und Kommunikationsgestaltung
Autor:in:
Juliane Lange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 36.99
Strategische Markenführung von Online-Marken
Eine betrachtende Untersuchung zu den Chancen und Grenzen des Internet bei Aufbau und Pflege vom Markenimages
Autor:in:
Sascha Loose (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1.3
Price:
US$ 36.99
Medienmarken als Erfolgsfaktor
Zusatzgeschäfte als strategische Option für überregionale Abonnementzeitungen
Autor:in:
Simon Zuschlag (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1
Price:
US$ 36.99
Erarbeitung einer Marketingkonzeption zur nationalen/internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel "Objekt Demnitz"
Autor:in:
Bachelor of Arts Roman Tobollik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1
Price:
US$ 36.99
Corporate Social Responsibility. Der Markt mit der Moral
„Greifen Sie zu! Das Produkt mit 100% reinem Gewissen.“
Autor:in:
Magistra Artium Marianne Korff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 1,0
Price:
US$ 36.99
Qualität von Werbung
Eine Experteneinschätzung zur Qualität klassischer Werbung
Autor:in:
M.A. Robert Pauly (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 2,3
Price:
US$ 36.99
Erarbeitung einer Marketingkonzeption zur nationalen und internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel "Objekt Demnitz"
Autor:in:
Bachelor of Arts Roman Tobollik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
PR-Konzeption für eine Westernstadt am Beispiel von Poley City
Autor:in:
Antje Visser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1,8
Price:
US$ 43.99
Wie wirkt sich geschlechtergerechte Sprache auf das Kaufverhalten aus? Eine Untersuchung am Beispiel von Plakatwerbung
Autor:in:
Leonie Legrand (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Cancel Culture auf Twitter. Eine qualitative Inhaltsanalyse des digitalen Aktivismus anhand von #KonsequenzenFürLuke
Autor:in:
Kristina Heinrich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2024 , Grade: 1,0
Price:
US$ 42.99
Instagram in der politischen Kommunikation. Potenziale von Social Media für die Politik
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,5
Price:
US$ 33.99
#writersofinstagram. Praktiken der Selbstinszenierung von Autorinnen und Autoren auf Instagram
Autor:in:
Anja Brauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 40.99
Werbung mit Sport Testimonials. Glaubwürdigkeit von Sportlern, wenn sie als Werbegesicht einer Marke auftreten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 42.99
Kauftrigger für Konsumgüter in der virtuellen Welt von "Second Life"
Autor:in:
Jessica Kemper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Die Repräsentation von Weiblichkeit auf Instagram. Verarbeitung in den Werken von Amalia Ulman und Celeste Barber
Autor:in:
Kai Birkenfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Ängste im Marketing. Die Werbewirkung von Angst reduzierenden und induzierenden Anzeigen anhand von Bild- und Textkombinationen
Autor:in:
Dominik Mühlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 40.99
Psychologische Faktoren zur Beeinflussung von Kaufentscheidungen. Beeinflussen Influencer Konsumenten?
Autor:in:
Laura Frey (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 39.99
Das postkoloniale Narrativ des "White Savorism". Deutsche Influencer:innen zwischen "gut gemeinter" Sichtbarkeit und der Reproduktion kolonialer Bilder
Autor:in:
Frederike Gadeberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 39.99
Einfluss von Influencern auf den Kaufentscheidungsprozess der verschiedenen Generationen
Autor:in:
Sophie Geßner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Influencer Marketing jenseits der 50+. Handlungsempfehlungen für die Kommunikation mit Best Agern
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,7
Price:
US$ 36.99
Die Benetton Werbung und ihre ethische Kontroverse. Eine quantitative Analyse der Werbewirkung am Beispiel zweier Kampagnen Oliviero Toscanis
Autor:in:
Nadine Dinkel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
#Werbung – Meinungsmacher in sozialen Netzwerken. Eine theoretische und empirische Untersuchung der Glaubwürdigkeit von Macro- und Micro-Influencern auf Instagram
Autor:in:
Kathrin Huken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Wirkung sozialer Medien auf die Identitätsentwicklung junger Frauen. Eine empirische Analyse
Autor:in:
Franziska Mangone (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 30.99
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