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The Advantages of Loyalty Programms for Customers. A Case Study of the Lufthansa Miles & More Programm
Autor:in:
Gesa Vanessa Krack (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 2,2
Price:
US$ 39.99
Das Bonusprogramm als Instrument der Kundenbindung. Eine Analyse von Miles&More und Payback
Autor:in:
Cansu Tuglu (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 31.99
Das Bonusprogramm als Kundenbindungsinstrument
Wie Unternehmen die Potenziale nutzen
Autor:in:
Timo Sieber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Bonusprogramme als Instrument der Kundenbindung in der Aviation-Branche. Strategische Allianzen
Autor:in:
Thomas Lo Coco (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Faktoren des interkulturellen Marketings in Indonesien
Autor:in:
Nadine Reisch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2008 , Grade: 1,0
Price:
US$ 33.99
Mobiles Marketing - Welche Erkenntnisse liefert die Forschung?
Autor:in:
Sonja Hammel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Anglizismen in der Werbung. Eine empirische Studie
Autor:in:
Andre Steiner (Author)
,
Matthias Strobel (Author)
,
Yanfeng Gao (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,3
Price:
US$ 36.99
Analysis of the psychological effects of communication policy in consideration of a consumer brand
Autor:in:
Charicea Kaspers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 41.99
Factors influencing the impulse buying behaviour of apparel consumers
The degree of influence of "special prices" compared to other factors in apparel purchases
Autor:in:
Samkhyan Malliyoor Mana (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: Pass
Price:
US$ 31.99
The impact of emotional branding on brand loyalty in the skin care market
Comparing the German and the UK market using the example of Nivea and Dove
Autor:in:
Jennifer Sonntag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 67
Price:
US$ 36.99
Green the Crowd. Communicating Sustainability through Open Air Music Festivals
Autor:in:
Franziska Hillmer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und Österreich
Autor:in:
Mag. Sandra Kreuzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2
Price:
US$ 36.99
Influences of Female Leadership on the Employer Brand
Autor:in:
Irena Stotz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,5
Price:
US$ 36.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing
Autor:in:
Elena Bueble (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie
Autor:in:
Robert Tönnis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 43.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2006 , Grade: First class
Price:
US$ 36.99
Marketing the destination Kühlungsborn in Switzerland: A marketing concept
Autor:in:
Simone Weinert (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,7 (A-)
Price:
US$ 36.99
Future Prospects of Direct Marketing Media
Autor:in:
Roman Keilhacker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2000 , Grade: 2.2
Price:
US$ 36.99
The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
Autor:in:
Sanath Dasanayaka (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016
Price:
US$ 31.99
Mobile services in retail and their influence on customer satisfaction
Autor:in:
Joern Toellner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 36.99
Online Shopping Habits and Consumer Behavior
A Study on Consumer Behavior and E-tailing
Autor:in:
Murali Guruswamy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 64.6
Price:
US$ 31.99
At the core: Metaphors and Preference Consistency
Autor:in:
David Busse (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Telefónica O2 Germany’s "My Handy Model" - The way out of the Acquisition Pitfall?
Autor:in:
Manfred Damsch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier
An empirical Survey
Autor:in:
Dipl. Ing. Pedro Montes de Oca (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008
Price:
US$ 36.99
Investor Relationship Marketing for Start-ups
Autor:in:
André Presse (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2001 , Grade: 2,1 (B)
Price:
US$ 36.99
Factors that influence Consumer Behaviour towards buying Sustainable Products
Autor:in:
Yusuf Balarabe Abdullahi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 , Grade: 3.8
Price:
US$ 36.99
Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?
Autor:in:
Nadine Rückner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1
Price:
US$ 36.99
The Expansion of Gazprom into the European Downstream Market
An Interdisciplinary Analysis of Corporate Strategy and Consumer Preferences
Autor:in:
Fabian Zähringer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 5.5
Price:
US$ 36.99
Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc.
Autor:in:
Master of Business Administration Andreas Kauerhof (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Optimization of Cooperative Banks' Websites by Application of Persuasive Methods
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 31.99
Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique
Autor:in:
Ivana Vilotic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011
Price:
US$ 36.99
Influence of health consciousness and food safety concerns on consumer attitudes towards organic food
Evidence from German and United Kingdom Generation Y
Autor:in:
Pia Weiler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015
Price:
US$ 36.99
Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development
Autor:in:
Monika V. Kronbügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2015 , Grade: A
Price:
US$ 42.99
Private Labels in India. An Analysis of Consumer Perception and Attitude
Autor:in:
Sushil Dixit (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 41.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 50.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
Autor:in:
Kautilya Kashyap (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 8
Price:
US$ 33.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market
Autor:in:
Verena Naunheim (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2005 , Grade: A-
Price:
US$ 36.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers
Autor:in:
Immo Prenzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Multi Channel Retailing in the Automotive Industry
Determinants of Consumer Channel Choice
Autor:in:
Lena Fitzen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: A (Distinction 1)
Price:
US$ 36.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Analysis of Nokia‘s Corporate, business, and marketing strategies
Autor:in:
Arend Grünewälder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 28.99
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