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Storytelling as a critical success factor in video advertisements
An empirical analysis of storytelling elements deployed in the most viewed video advertisements
Autor:in:
Michael Wuta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 30.99
Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
Autor:in:
Niklas Jakob (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Intercultural Communication and International Marketing: Corporate Advertising on the Internet
Autor:in:
Natalia Magiati (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Eine empirische Studie zur Wirkung von Native Advertising auf mobilen Geräten
Autor:in:
Kai Kubitzki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences
Autor:in:
Francesca Bradaschia (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 30.99
When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
Autor:in:
PhD Bengü Basbug (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2018 , Grade: cum laude
Price:
US$ 41.99
Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
An empirical study from the consumer and company perspective
Autor:in:
Daniela Scheele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2014 , Grade: NA
Price:
US$ 36.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2006 , Grade: First class
Price:
US$ 36.99
Die Social Media Facebook. Sozialer und kommunikativer Nutzen oder Manipulation und globaler Datenhandel?
Twitter, YouTube & Co
Autor:in:
Sangevan Srithavan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,7
Price:
US$ 33.99
Media Strategy
Analysis of the Effects of Media Strategies on Consumer buying Behaviour
Autor:in:
Rambabu Lavuri (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Academic Paper , 2017
Price:
US$ 41.99
Search Engine Marketing for the Chinese Market
Practical implications for the launch of an International Company Website in China
Autor:in:
Anita Gerstmayr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 36.99
Mobiles Marketing - Welche Erkenntnisse liefert die Forschung?
Autor:in:
Sonja Hammel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Das Wesen der Werbung. Eine sozio-kulturelle Analyse der Werbebranche und des Werbespots
Autor:in:
Daniela Scharf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
Marketing Communication, Concepts, Promotion and Distribution
-
New
Autor:in:
V.A Sejati (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2024
Price:
US$ 39.99
Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers
Autor:in:
Immo Prenzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Konsumverantwortung zwischen Konsumsozialisation und politischer Bildung
Autor:in:
Bachelor of Arts Natascha Diekmann (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Master's Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Social media usage in Swiss luxury hotels
An investigation in marketing communication processes for the development of innovative marketing strategies
Autor:in:
Bettina Fuesselberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 36.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Critical Success Factors of Online Marketing Campaign
Autor:in:
Kelly Clarkson (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 31.99
The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
Autor:in:
Lisa Wiechert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Marketing 2.0: Wie das Internet die Kommunikation zwischen Produzenten und Konsumenten verändert
Fallbeispiele aus der Filmvermarktung
Autor:in:
Tino Kreßner (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 44.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012
Price:
US$ 31.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Communication in Times of Crisis. The Case of Kerala's Handling of the COVID-19 Pandemic
Autor:in:
Arzoo Singh (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2020 , Grade: A
Price:
US$ 31.99
Marketing 4.0 - Vertriebskanal Instagram. Warum Unternehmen Social-Media-Marketing-Strategien haben sollten
Autor:in:
Olga Bördgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020
Price:
US$ 35.99
eSports und professionelles Videospielen als eigene Sportart in Deutschland. Zukunftschancen und Entwicklungspotenzial
Autor:in:
Maurice Hossinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 31.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Wirkungsverluste beim Einsatz international standardisierter Fernsehwerbung
Eine interkulturelle Studie zum Kultureinfluss bei deutschen und russischen Probanden
Autor:in:
Polina Klebanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,1
Price:
US$ 36.99
Biete Privatsphäre gegen Sozialkapital. Eine kritische Untersuchung der Funktionsweisen von Social Media
Autor:in:
Firat Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs
A Value-Based Approach
Autor:in:
Alexander Rings (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness
A Study
Autor:in:
Srinivas Rao Yemula (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: Distinction
Price:
US$ 36.99
Imagebildung durch Produktpräsentationen
Inhaltsanalyse der Kommunikationsmaßnahmen und Absenderbotschaften eines marktführenden, amerikanischen Computerkonzerns
Autor:in:
Pascal Gerard Contursi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 36.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Korrekt konsumieren. Die ökologische Macht des bewussten Einkaufens
Autor:in:
Dr. Christin Löffler (Author)
,
Daniel Fedders (Author)
,
L. L. (Author)
,
Anna-Sophie Buhler (Author)
,
Janine Kowalla (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Textbook , 2014
Price:
US$ 30.99
Online Marketing and its critical success factors
Autor:in:
Katie Maingi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2012
Price:
US$ 36.99
Investigating the challenges of promoting dark tourism in Rwanda
Autor:in:
Ntunda Joachim (Author)
Subject:
Tourism - Miscellaneous
Category:
Bachelor Thesis , 2012
Price:
US$ 39.99
Assessing English-medium instruction in German grammar schools
A survey of teachers' and students' responses
Autor:in:
Karina Gentgen (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Bachelor Thesis , 2010 , Grade: 1.0
Price:
US$ 31.99
Vertrieb mobiler Applikationen
Apple App Store vs. Google Android Market
Autor:in:
Stephan Griesenbrock (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: Sehr gut
Price:
US$ 36.99
Corporate Volunteering as Tool for Human Resource Development
An innovative Corporate Citizenship approach on the example of Erste Group
Autor:in:
Julia Graffer (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
Price:
US$ 40.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Praktisches Kundenbindungsmanagement
Am Beispiel der Karlsruher Messe und Kongress GmbH
Autor:in:
Dipl.-Betriebswirtin Nadine Weber (Author)
,
Sandra Otto (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 44.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
Viral Marketing - A crucial new dimension in 21st century marketing?
Autor:in:
Michael Bryce (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0 (A)
Price:
US$ 33.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99
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