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Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Konzeptionelle Produktentwicklung und -vermarktung im regionalen Raum unter Anwendung und Analyse digitaler und analoger Guerilla-Marketing-Strategien
Autor:in:
Max Jens (Author)
,
Katharina Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Künstliche Intelligenz im Social Media Marketing nutzen. Wie ChatGPT die Arbeitsweise von Social Media Managern verändert
Autor:in:
Annkristin Schürhaus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 38.99
Nutzungsmöglichkeiten des Social Webs für das Marketing von Banken
Autor:in:
Manuel Däbritz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Viral Marketing - Epidemien im Internet
Theorie & Praxis - Virale Kampagnen für Startup-Unternehmen
Autor:in:
Robert König (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Instagram in der politischen Kommunikation. Potenziale von Social Media für die Politik
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,5
Price:
US$ 32.99
KI-generierte Bildinhalte im Marketing
Eine experimentelle Studie über den Einfluss und die Akzeptanz von KI-generierten Bildinhalten bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,0
Price:
US$ 32.99
Transmediales Marken-Storytelling. Ein moderner Kommunikationsansatz in Zeiten der Medienkonvergenz am Beispiel eines FMCG
Autor:in:
Yara Johanna Schüder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Effektive Strategien im Lifestyle-Marketing
Zielgruppensegmentierung und Kommunikationsstrategien für den Aufbau starker Marken am Beispiel Ralph Lauren
Autor:in:
Stefanie Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Erfolgreiches Online-Marketing in der Baubranche. Eine umfassende Befragung von Marketingexperten in deutschen Bauunternehmen
Autor:in:
Fatma Ersöz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 40.99
Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation
Autor:in:
Katharina Tiefenthäler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 43.99
Umweltschutz in den sozialen Medien mit Schwerpunkt auf Influencer Marketing
Autor:in:
Sonja Schüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 10,00
Price:
US$ 28.99
Nutzen und Potentiale von Voice-Marketing für Unternehmen. Empfehlungen zur Nutzung von Sprachassistenten
Autor:in:
Alexander Ammelounx (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 30.99
Der Einfluss von Influencern auf die Selbstdarstellung ihrer Follower
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Influencer-Marketing im Tourismus
Handlungsempfehlungen einer Marketing-Strategie für Hotels
Autor:in:
Sarah Bleuel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 36.99
Human Brands. Der Mensch als Marke
Autor:in:
Tobias Lang (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2002 , Grade: 5.0
Price:
US$ 36.99
Blogs for Talents. Employer Branding Kommunikation im Web 2.0
Eine quantitative Inhaltsanalyse der Karriere-Blogs deutscher Unternehmen
Autor:in:
Doris Bärtle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Neuromarketing. Neuronale Erkenntnisse als Basis für ein effektives Markenmanagement am Beispiel von Low-und High-Involvement Kaufentscheidungen
Autor:in:
Fabienne Wehler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1.3
Price:
US$ 36.99
Beeinflussung des Kaufverhaltens von 16- bis 34-jährigen durch zielgerichtetes Produktdesign von Indie/Rock-CDs
Autor:in:
Anne Kautz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Augmented Reality im Marketing. Theoretische Fundierung und empirischer Vergleich zu anderen Marketinginstrumenten
Autor:in:
Michael Seitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Kultur im Web 2.0. Einsatz von Social Media in der Kommunikation von Kultureinrichtungen
Kölner Kulturbetriebe
Autor:in:
Aurélie Sacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,7
Price:
US$ 36.99
Analyse der Bedeutung von Events als Marketing-Tool zum Aufbau von Image und der Realisierung von Alleinstellungsmerkmalen
Autor:in:
B.A. Tobias Thormann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014
Price:
US$ 31.99
Chancen und Herausforderungen der Online PR im Zeitalter von Social Media im österreichischen Bankwesen
Autor:in:
Katharina Wimmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: Gut
Price:
US$ 36.99
Ist Viral Marketing planbar? Eine praxisorientierte Untersuchung der Erfolgsfaktoren von Viral Marketing
Autor:in:
Matthias Vogt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 28.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Neue Medien und Social Networking im Stadtmarketing
Ein Orientierungsleitfaden
Autor:in:
Andrea Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: gut
Price:
US$ 36.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Web 2.0-basiertes vs. Telecom 2.0-basiertes Marketing
Autor:in:
Sebastian Straube (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Instrumente neuronaler Kommunikation am POS und ihre Wirkung
Autor:in:
Lisa Albus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 31.99
Mobile Tagging. Grundlagen, Einsatzmöglichkeiten und Akzeptanz
Autor:in:
Benjamin Wanninger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
Der Einsatz zielgruppenorientierter Kommunikation für österreichische Frauen in der finanziellen Vorsorge mit Versicherungen aus der Anbieter- und Beraterperspektive
Autor:in:
MSc Wolfgang Haas (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: Sehr gut
Price:
US$ 36.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Vermarktungsrechte im Social Sponsoring
Autor:in:
Martin Klos (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 33.99
Behavioral Targeting. Identifizierung verhaltensorientierter Zielgruppen im Rahmen der Online-Werbung
Autor:in:
Gisela Kopp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 41.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien
Autor:in:
MMag. Philipp Kaufmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2000 , Grade: Sehr Gut
Price:
US$ 43.99
Gender Marketing. Geschlechterstereotypen in Werbespots
Eine Analyse der Darstellung und Konsumentenwahrnehmung am Beispiel des deutschen Lebensmitteleinzelhandels
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
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