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History of Germany - Postwar Period, Cold War
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History of Germany - National Socialism, World War II
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Russian / Slavic Languages
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History of Germany - 1848, Empire, Imperialism
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History of Europe - Ages of World Wars
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Ethics
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Theology - Practical Theology
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Sport - Theory and Practice
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Literature - General
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Sociology - Methodology and Methods
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Sociology - Law and Delinquency
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Leadership and Human Resources - Employer Branding
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Leadership and Human Resources - Leadership
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Communications - Methods and Research Logic
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Law - Civil / Private, Trade, Anti Trust Law, Business Law
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Law - Civil / Private / Industrial / Labour
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American Studies - Culture and Applied Geography
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Orientalism / Sinology - Islamic Studies
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Psychology - Methods
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Art - Painting
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Art - Miscellaneous
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Law - Public Law / Constitutional Law / Basic Rights
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Business economics - Information Management
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Sociology - Consumption and Advertising
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Theology - Comparative Religion Studies
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Politics - Other International Politics Topics
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Engineering - Industrial Engineering and Management
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Pedagogy - Inclusion
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History of Germany - Modern History
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Didactics - Social Studies/ Civics
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Philosophy - General Essays, Eras
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Engineering - Civil Engineering
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French Studies - Culture
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English Language and Literature Studies - Literature
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Economics - Finance
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History - Asia
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Law - Miscellaneous
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World History - Modern History
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Theology - Religion (For Pre-University Students)
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Health - Public Health
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Medicine - Neurology, Psychiatry, Addiction
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Design (Industry, Graphics, Fashion)
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Philosophy - Philosophy of the present
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Politics - Methods, Research
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German Studies - Semiotics, Pragmatics, Semantics
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Law - Media, Multimedia Law, Copyright
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Politics - Region: Eastern Europe
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Economy - Health Economics
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Politics - History of Political Systems
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Sociology - Old Age
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Sport - Miscellaneous
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Economics - Monetary theory and policy
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Psychology - Biological Psychology
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Sociology - Medicine and Health
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Orientalism / Sinology - Chinese / China
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Geography / Earth Science - Regional Geography
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Didactics for the subject French - Literature, Works
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Didactics for the subject English - Pedagogy, Literature Studies
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Law - Public Law / Miscellaneous
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Romance Studies - Italian and Sardinian Studies
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Art - Overall Considerations
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Sociology - Knowledge and Information
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Politics - Region: Near East, Near Orient
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American Studies - Literature
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Health Sciences - Health Psychology
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Didactics - Earth Science
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Leadership and Human Resources - Employee Motivation, Employee Sati...
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Organisation and administration - Public administration
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World History - Antiquity
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Politics - Topic: International Organisations
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Politics - Topic: German Foreign Policy
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Law - Philosophy, History and Sociology of Law
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Philosophy - Early Modern Philosophy (approx. 1350-1600)
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Pedagogy - Family Education
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Health - Physical Therapy / Occupational Therapy
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Health - Nutritional Science
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Sport - Sport History
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French Studies - Linguistics
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Interpreting / Translating
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Economics - Other
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Computer Science - Miscellaneous
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Economy - Environment economics
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Business economics - Trade and Distribution
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Geography / Earth Science - Tourism Geography
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Sociology - Basics and General
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Art - Computer Art / Graphics / Art in Media
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Leadership and Human Resources - Management Styles
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World History - General and Comparison
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Leadership and Human Resources - Occupational burnout and stress at...
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Psychology - Forensic Psychology and Penal System
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Health - Sports science
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Didactics for the subject German - Miscellaneous
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Politics - Region: Far East
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Business economics - Customer Relationship Management, CRM
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Landscape Management
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History - Basics
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Environmental Sciences
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Romance Studies - Latin American Studies
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Business economics - Company formation, Business Plans
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Economics - History
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Computer Science - Applied
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Politics - Topic: Globalization, Political Economics
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Business economics - Revision, Auditing
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Sport - Sport Medicine, Therapy, Nutrition
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Theology - Historic Theology, Ecclesiastical History
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Biology - Miscellaneous
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Book Science
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Business economics - Economic and Social History
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Politics - Topic: Development Politics
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Business economics - Corporate communication
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Didactics for the subject German - History of Literature, Eras
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Pedagogy - Music education
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History of Europe - Europe in the Cold War
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Business economics - Market research
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Sport - Media and Communication
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Computer Sciences - Artificial Intelligence
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Biology - Neurobiology
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Didactics - Spanish
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History of Europe - European Postwar Period
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Economics - Statistics and Methods
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Economics - Macro-economics, general
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Pedagogy - Reform Pedagogics
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Geography / Earth Science - Physical Geography, Geomorphology, Envi...
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German Studies - Genres
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Archaeology
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Art - Installation / Action/Performance Art / Modern Art
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Biology - Human Biology
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Communications - Broadcast and entertainment
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Politics - Region: Southeastern Europe
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Sociology - War and Peace, Military
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Law - European and International Law, Intellectual Properties
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Sociology - Economy and Industry
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Orientalism / Sinology - Japanology
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Didactics for the subject German - Genres
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Biology - Diseases, Health, Nutrition
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Biology - Ecology
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Economics - International Economic Relations
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Computer Science - Software
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Leadership and Human Resources - Generation Y, Generation Z
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Communications - Specialized communication
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Health - Digital Health Management
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Musicology - Systematic musicology
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Theology - Islamic theology
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Didactics - Reading
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Psychology - Psychology of Religion
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Nursing Science - Acute care
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Computer Sciences - Industry 4.0
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Literature - Romance Literature
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Sociology - Religion
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Economics - Micro-economics
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Communications - Print Media, Press
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South Asian Studies, South-Eastern Asian Studies
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Textile, Print, Crafting
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English Language and Literature Studies - Culture and Applied Geogr...
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Health - Fitness and Health Management
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Health Sciences - Health education
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Social Work - Child and Youth Welfare
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Library Science, Information- / Documentation Science
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(1)
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Skandale und Sporttestimonials
Der Einfluss medialer Darstellungsweisen auf die Wahrnehmung und Bewertung von Produkt und Testimonial
Autor:in:
M.A. Tobias Menzel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Unterschiede in der Wahrnehmung von Instagram-Werbung. Eine Vergleichsstudie deutscher und britischer Nutzerinnen
Autor:in:
Lisa Bauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1.7
Price:
US$ 39.99
Einfluss der Kultur auf die Wahrnehmung internationaler Fernsehwerbespots
Autor:in:
M.A. Sandra Ponschab (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 1998 , Grade: 1,3
Price:
US$ 44.99
Der Prosumer als Influencer. Wie Influencer durch Bilder die Wahrnehmung des Individuums beeinflussen können
Autor:in:
Manuel Walter Cichos (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,3
Price:
US$ 15.99
Strategien der Krisenkommunikation für Personen des öffentlichen Lebens. Die mediale Wahrnehmung der Steueraffäre von Uli Hoeneß
Autor:in:
Benjamin Weweck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,5
Price:
US$ 20.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Welchen Einfluss haben Kreation und Format auf den Erfolg von Onlinewerbung? Faktoren der Werbewahrnehmung und -wirkung
Autor:in:
Max Schulz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 15.99
Advergaming für Kinder
Eine empirische Studie über die Wahrnehmung und Akzeptanz von Werbespielen durch Kinder
Autor:in:
Mag. Vera Rainer (Author)
,
Claudia Maier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Farbpsychologie. Implikationen für die Werbegestaltung
Autor:in:
Lilie Basel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,0
Price:
US$ 15.99
Multisensorisches Marketing. Sinneswahrnehmungen und ihr Einfluss auf das Marketing
Autor:in:
Stefanie Kunath (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 15.99
Das Wesen der Werbung. Eine sozio-kulturelle Analyse der Werbebranche und des Werbespots
Autor:in:
Daniela Scharf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Werbung und Kommunikation
Artikel und Beiträge über Werbung und Kommunikation
Autor:in:
Regina Karl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Anthology , 2008 , Grade: 1,4
Price:
US$ 20.99
Kinder und Fernsehwerbung: Strategien der Werbeproduzenten und deren Auswirkungen
Die Wirkung von Fernsehwerbung auf Kinder
Autor:in:
Magister Artium Melanie Bobik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2003 , Grade: 1,0
Price:
US$ 14.99
Welche Bedeutung haben Preisschwellen auf die Preiswahrnehmung von Konsumenten?
Autor:in:
Markus Allner (Author)
,
Hilko Geiken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 16.99
Life is live - Die inszenierte Realität oder die reale Inszenierung am Beispiel des AXE-Werbespots ideal women
Autor:in:
Daniel Büchner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Spiegelneuronen und visuelle Medienkultur
Wie wir werden, was wir sehen
Autor:in:
Alexandra Führ Benlifer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 40.99
Kooperationsmarketing: Theorien, Erscheinungsformen, Erfolgsfaktoren, Chancen und Risiken
Autor:in:
Katharina Maute (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2011 , Grade: 2,0
Price:
US$ 16.99
Influencer Marketing und Werbekennzeichnung. Wie beeinflusst sie die Kaufentscheidung?
Autor:in:
Anna Arndt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 31.99
Halo-Effekte und Unternehmenskommunikation in sozialen Medien. Eine Darstellung der Vor- & Nachteile
Autor:in:
Kai Schmitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Wirkungsverluste beim Einsatz international standardisierter Fernsehwerbung
Eine interkulturelle Studie zum Kultureinfluss bei deutschen und russischen Probanden
Autor:in:
Polina Klebanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,1
Price:
US$ 36.99
Wortschöpfungstechniken von Produktnamen
Autor:in:
Bachelor of Arts Alida Ott (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2015 , Grade: 1.7
Price:
US$ 15.99
Nachhaltige Produktwahrnehmung als Folge von Eventkommunikation am Beispiel der NIVEA DNAge Roadshow
Autor:in:
Kerstin Lenhard (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1
Price:
US$ 44.99
Möglichkeiten und Grenzen des multisensorischen Marketing - eine kritische Analyse
Autor:in:
Nora Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2006 , Grade: 1,3
Price:
US$ 17.99
Manipulative Möglichkeiten elektronischer Medien: 'Wie wirkt Werbung im Internet?'
Autor:in:
Bita Mohammadi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1
Price:
US$ 17.99
Der Einfluss der sozialen Medien auf das Selbstwertgefühl von Jugendlichen
Autor:in:
Yasemen Aslan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2024 , Grade: 1,0
Price:
US$ 17.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Die Online-Präsenz deutscher Morgenmagazine. Vergleich des Instagram-Auftrittes des SAT.1 Frühstücksfernsehens und "Guten Morgen Deutschland"
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 19.99
Die fatalen Effekte von sozialen Medien
Autor:in:
Niklas Richter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: bestanden
Price:
US$ 15.99
Imageverbesserung. Strategien am Beispiel vom Startup "vitavate"
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2023 , Grade: 1,0
Price:
US$ 17.99
Optionen des Influencer Marketings im Business-to-Business
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 31.99
Ängste im Marketing. Die Werbewirkung von Angst reduzierenden und induzierenden Anzeigen anhand von Bild- und Textkombinationen
Autor:in:
Dominik Mühlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 40.99
Nachhaltigkeitsimage in der Modebranche. Möglichkeiten und Facetten des Aufbaus
Autor:in:
Michelle Marie Basak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 20.99
Das Verhältnis von Journalismus und Public Relations. Determinationsthese und Intereffikationsmodell
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1.0
Price:
US$ 15.99
Die Bedeutung des Halo-Effets im Influencer-Marketing. Chancen und Risiken
Autor:in:
Alina Ziegler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Modelle und Methoden der Werbewirkung. Kommunikation und Werbung, Werbewirkungsmessung, Werbewirkungsforschung, Eye-Tracking
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Submitted Assignment , 2022 , Grade: 2,3
Price:
US$ 16.99
Beziehungskrise? Der Einfluss von Organisationskrisen auf das Verhältnis zwischen Public Relations und Journalismus
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
Welchen Einfluss haben Soziale Medien bzw. Instagram auf die Selbstdarstellung von jungen Frauen im Alter von 20 bis 25 Jahren?
Autor:in:
Stefanie Wirz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 2,0
Price:
US$ 15.99
Eine Analyse technischer und sozialer Bedingungen zur Entstehung und Beeinflussung von und durch "Blasen" auf Social Media Plattformen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 2,0
Price:
US$ 17.99
Die Vor- und Nachteile personalisierter Werbung für Konsumenten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 17.99
#Werbung – Meinungsmacher in sozialen Netzwerken. Eine theoretische und empirische Untersuchung der Glaubwürdigkeit von Macro- und Micro-Influencern auf Instagram
Autor:in:
Kathrin Huken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Die menschliche Intelligenz in Hinblick auf werbegestalterische Maßnahmen. Eine evolutorische Entwicklung
Autor:in:
Tobias Essig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2005 , Grade: 2,0
Price:
US$ 14.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Distributionspolitische und preispolitische Maßnahmen. Welche Beeinflussungsabsichten liegen dem Imagespot "From threat into thread" der Marke Adidas in Kooperation mit Parley for the Oceans zugrunde?
Autor:in:
Christina Blumhofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,3
Price:
US$ 16.99
Influencer auf Instagram und ihr sozialisierender Einfluss auf junge Heranwachsende
Autor:in:
Kim Eileen Beckmannn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 14.99
Social Media Storytelling für das Content Marketing in Unternehmen. Wie erfolgreiches Storytelling auf Facebook und Instagram funktioniert
Autor:in:
Michael Kling (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020
Price:
US$ 36.99
Blogs for Talents. Employer Branding Kommunikation im Web 2.0
Eine quantitative Inhaltsanalyse der Karriere-Blogs deutscher Unternehmen
Autor:in:
Doris Bärtle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Das Auge kauft mit. Rolle und Bedeutung von Farben in der Werbung
Autor:in:
Franziska Moser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2016 , Grade: 1
Price:
US$ 20.99
Social Media in den Investor Relations. Wie können Unternehmen die sozialen Medien richtig einsetzen?
Autor:in:
Nicole Bianga (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2018
Price:
US$ 36.99
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