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Möglichkeiten und Grenzen des Customer Lifetime-Ansatzes zur Kundenbewertung
Autor:in:
Christoph Weigel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 , Grade: 1,3
Price:
US$ 17.99
Marketing für ein Unternehmen mit App-First-Ansatz und Erfolgserfassung durch Key-Performance-Indicators (KPIs)
Autor:in:
Benjamin Grebing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2022 , Grade: 1,3
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US$ 18.99
Strategische Markenführung für Konsumgüter. Der identitätsorientierte Ansatz als Managementkonzept der Zukunft?
Autor:in:
Nico Effenberger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 1,0
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US$ 36.99
Franchising - Ansatz des Intellektuellen Kapitals
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 2,3
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US$ 44.99
Portfolioanalyse der Marke Volkswagen Pkw gemäß des Ansatzes der Boston Consulting Group
Autor:in:
Edi Patekar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2022 , Grade: 1,3
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Mass Customization als innovativer Ansatz in der Produktpolitik
Spezialaspekte der Produktpolitik
Autor:in:
Patrick Schledz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2009 , Grade: 1,0
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US$ 18.99
Mass Customization als innovativer Ansatz in der Produktpolitik
Autor:in:
Anne Palesch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
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Term Paper , 2004 , Grade: 2,0
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Der Lead User Ansatz. Grundlagen, Best Cases und kritische Evaluation
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
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Seminar Paper , 2016 , Grade: 1,0
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US$ 17.99
Der Ansatz der Integrierten Kommunikation und seine Auswirkungen auf die Organisation der Kommunikationsfunktion der Unternehmung
Autor:in:
B.Sc. Jonas Richter (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
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Term Paper , 2010 , Grade: 1,0
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Change-Management in Unternehmen – ein kommunikationstheoretischer Ansatz
Autor:in:
Katharina Richter (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2009 , Grade: 2,3
Price:
US$ 17.99
Das Rapport-Konzept als theoretischer Ansatz zur Fundierung eines nachhaltigen Beziehungsmanagement
Überblick, kritische Würdigung und Akzentuierung der konkreten Gestaltungsempfehlungen für die unternehmerische Praxis
Autor:in:
Anne In der Stroth (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2004 , Grade: 1,7
Price:
US$ 16.99
Mass Customization als innovativer Ansatz
Autor:in:
Nadin Wozny (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 19.99
Neuromarketing. Ein verhaltenswissenschaftlicher Ansatz zur Erforschung von Markenwirkung
Autor:in:
Ralf Zimmermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1.7
Price:
US$ 90.99
Virtualität als Kernkompetenz. Implikationen und Erklärungsbeiträge des ressourcenorientierten Ansatzes
Autor:in:
Marc Paetz (Author)
,
Silke Neuhaus (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2000 , Grade: 2,4
Price:
US$ 0.99
Grundlagen und Umsetzung der Kundensegmentierung mit dem RFM-Ansatz
Autor:in:
Oliver Tomaschewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014 , Grade: 87
Price:
US$ 17.99
Branded Entertainment als Ansatz zur internationalen Profilierung deutscher Handelsmarken. Grundlagen, Praxisbeispiele und kritische Würdigung
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 18.99
Strategie und Marketing-Mix internationaler Unternehmen im Hinblick auf den 'Bottom of the Pyramid'-Ansatz
Autor:in:
Ingo Klein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 2,3
Price:
US$ 56.99
Relationship Marketing. Das neue Marketing-Paradigma für einen ganzheitlichen Ansatz zum Marketingmanagement
Autor:in:
Dipl-Des. Irena Schmid (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2015 , Grade: 2.7
Price:
US$ 11.99
Mass Customization als innovativer Ansatz in der Produktpolitik
Autor:in:
Felix von Geldern (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,3
Price:
US$ 18.99
Customer Centricity. Ein neuer Ansatz?
Autor:in:
Lara-Franziska Rogowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2014 , Grade: 1,3
Price:
US$ 18.99
Influencer Marketing als strategisches Instrument im Social Media Marketing. Ein erfolgsversprechender Ansatz?
Autor:in:
Sabrina Lentzsch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 , Grade: 2,0
Price:
US$ 18.99
Mass Customization als innovativer Ansatz in der Produktpolitik
Autor:in:
Konrad Eismann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 18.99
Neuromarketing. Neuer Ansatz in der Konsumentenforschung
Autor:in:
Nathalie Weidmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,3
Price:
US$ 18.99
Die Service-Dominant Logic als neues Marketingparadigma
Die Service-Dominant Logic, deren Anwendung im Marketing und Zukunftsfähigkeit des Ansatzes
Autor:in:
Leah Pielok (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 18.99
Zur Generierung nachhaltiger Wettbewerbsvorteile aus Markt- bzw. Kundenperspektive
Der Resource-based View und der Beitrag des Marketing
Autor:in:
Julika Fricke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Definieren von Käufergruppen und Entwickeln von Marketing-Programmen für den Online-Neuwagenvermittlungsmarkt
Marktsegmentierung
Autor:in:
Daniel Meidl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2015 , Grade: 1,0
Price:
US$ 18.99
Markenerweiterung - Ansatzpunkte und Erfolgsfaktoren
Autor:in:
Rainer Behnke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2010 , Grade: 1,0
Price:
US$ 18.99
Künstliche Intelligenz in der Online-B2C-Kommunikation. Untersuchung der Kundenakzeptanz von Chatbots
Autor:in:
Florian Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 39.99
Die Customer Journey und Touchpoint-Analyse. Ein Überblick inklusiver Praxisbeispiele
Autor:in:
Filipe Antunes Pereira (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 20.99
Marketingplanung zur Einführung eines Anti-Aging-Pflegeprodukts
Autor:in:
Miriam Walchshäusl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 18.99
Kundenintegration in Unternehmensprozessen. Nutzenstiftung durch interaktive Wertschöpfung und Web 3.0 sowie deren Bedeutung
Mit erfolgversprechenden Handlungsempfehlungen für Unternehmen
Autor:in:
Master of Science Jerry Felten (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 33.99
Zielgruppensegmentierung im Marketing – Ziele, Konzept und Umsetzung
Autor:in:
Reiner Prüß (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2012 , Grade: 2,0
Price:
US$ 16.99
Kompetenzorientiertes Marketing
Ein ressourcenorientierter Ansatz im Marketing
Autor:in:
Romeo Ruh (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: keine Benotung, nur angenommen
Price:
US$ 36.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Die Service-Dominant Logic als neues Marketingparadigma
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 17.99
Psychologie der Preisgestaltung. Zu Preispolitik und Preiswahrnehmung durch Konsumenten
Autor:in:
Christine Höfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2013 , Grade: 2,7
Price:
US$ 18.99
Blue Ocean Strategy: Vorstellung, Vergleich und Anwendung
Autor:in:
Ben Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 33.99
Service Engineering - Eine kritische Bestandsaufnahme
Autor:in:
Nikolas Bransch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Open Innovation als strategisches Unternehmenskonzept
Welche Rolle spielt Open Innovation in der Automobilindustrie?
Autor:in:
Pascal Pfähler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,7
Price:
US$ 36.99
Stärkung von Markenidentität. Verhaltenswissenschaftliche Ansätze im Neuromarketing
Autor:in:
Diplom Kaufmann Univ. Patrick Metz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2008 , Grade: 1,3
Price:
US$ 18.99
Die Kano-Analyse - eine branchenübergreifende Längsschnittanalyse
Autor:in:
Franziska Böhm (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 35.99
Event-Marketing am Beispiel eines imagefördernden Events der Leuphana Universität Lüneburg
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 17.99
Sinus-Milieus. Darstellung, Anwendung und Nutzen für die Marketing-Praxis
Autor:in:
Dagna Walczak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2008
Price:
US$ 17.99
eCRM - Potentiale von Internetplattformen zur Kommunikation mit dem Kunden
Autor:in:
Maurice Baesler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2002
Price:
US$ 19.99
Customer Centricity. Kundenorientierung im Marketing 4.0
Autor:in:
Claus Hombrecher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Der Kunde im Wandel. Auswirkungen des Social Webs auf die Kundenwertbetrachtung
Autor:in:
Monika Sadowska (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Digital Branding. Konzeption des integrierten Einsatzes digitaler Medien
Am Beispiel der fiktiven Brand Extension Titleist Swing IT
Autor:in:
David Adam (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 2,0
Price:
US$ 18.99
Die Corporate Identity der Coca-Cola Company
Autor:in:
Alexander Baier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 18.99
Neuromarketing als Teil der Marketingforschung. Einfluss der Marken auf das Kaufverhalten
Autor:in:
Christina Mayer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 20.99
Grundlagen des Customer Experience Managements
Autor:in:
Markus Pavlis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2011 , Grade: 2,7
Price:
US$ 18.99
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