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Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Outline the elements in the marketing communications mix and examine the main reasons why marketing communications techniques are such important tools in global marketing today
Autor:in:
Christian Berger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2008 , Grade: A
Price:
US$ 6.99
SWOT Analysis of Samsung's Marketing Plan
Autor:in:
Francis Marete (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 , Grade: B
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US$ 6.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE
Autor:in:
Joyal Philip (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2018 , Grade: A-
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US$ 31.99
Factors that influence Consumer Behaviour towards buying Sustainable Products
Autor:in:
Yusuf Balarabe Abdullahi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 , Grade: 3.8
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The "Grupo Mexico". Identifying the challenges and opportunities of global marketing
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
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Research Paper (postgraduate) , 2017 , Grade: 1.0
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Consumer perceptions of value in relation to products of Home Depot versus Lowe’s
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011
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Impact of location-based services on consumers’ buying behaviour, illustrated by the German market
Autor:in:
Daniel Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 2.0
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Analysis of Etisalat
Autor:in:
Dr Alex Cole (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 , Grade: A
Price:
US$ 6.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
Monetizing intellectual property in the changing music industry
Autor:in:
Jan-Patrick Stolpmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 2,0
Price:
US$ 18.99
Sport sponsorship as a promotional vehicle in overseas markets
Autor:in:
Nina Rakowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2008 , Grade: 70 %
Price:
US$ 16.99
Participants in the market for e-learning in the area of soft skills
Autor:in:
Isabelle Pfeiffer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2001 , Grade: 1,3 (A)
Price:
US$ 18.99
Reasons for the Internationalisation Process of Companies
Autor:in:
Harald Ebner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2001 , Grade: A
Price:
US$ 6.99
Harley-Davidson Marketing Strategy in the US and China
Marketing in an International Environment
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2021 , Grade: 1.3
Price:
US$ 16.99
The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 23.99
Shaver Shop Situational Analysis Report
Autor:in:
Haitham Ismail (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2021 , Grade: 75
Price:
US$ 17.99
Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
Autor:in:
Abebaw Gebrehanna Halabo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 4.0
Price:
US$ 38.99
The Advantages of Loyalty Programms for Customers. A Case Study of the Lufthansa Miles & More Programm
Autor:in:
Gesa Vanessa Krack (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 2,2
Price:
US$ 39.99
Is Windowing a Promising Distribution Model for the Music Industry?
Autor:in:
Sebastian Strootmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 18.99
Promotional mix policies of UK clothes retailer Next plc
Autor:in:
Kostadin Ruychev (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2018 , Grade: 5.50
Price:
US$ 16.99
The impact of multi-vendor loyalty programs on the consumers' online purchase process
An investigation based on Payback
Autor:in:
M.Sc. Vanessa Ostertag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1.3
Price:
US$ 17.99
Analysis of the psychological effects of communication policy in consideration of a consumer brand
Autor:in:
Charicea Kaspers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 41.99
Identifying Participation Motives of Peer-to-Peer Carsharing Users
Peer-to-Peer Carsharing. Who? Why? How?
Autor:in:
Juliana Waltermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,1
Price:
US$ 20.99
Weblogs. A Critical Analysis of a New E-business Model
Autor:in:
Carina Schebitz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 2,0
Price:
US$ 30.99
Unified Communications and Collaboration as a Key to Ameliorate the Customer Service Experience
Autor:in:
Roger Otto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,8
Price:
US$ 31.99
Consumer behaviour in Greece during economic crisis
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011
Price:
US$ 17.99
Starbucks. Evolution of the Company's Marketing Plan
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010
Price:
US$ 17.99
Brand Management consistent with Sustainability
Autor:in:
Alexander Veliki (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 31.99
The impact of emotional branding on brand loyalty in the skin care market
Comparing the German and the UK market using the example of Nivea and Dove
Autor:in:
Jennifer Sonntag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 67
Price:
US$ 36.99
Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them
Autor:in:
Plamen Marchev (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: DE: 1; DK: 12
Price:
US$ 36.99
The Effects of CSR on Marketing. A Study on Sports Sponsorship of Grameenphone Bangladesh
Autor:in:
Md.Jobair Hossain (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2010 , Grade: 3.5 (A-)
Price:
US$ 20.99
Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development
Autor:in:
Monika V. Kronbügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2015 , Grade: A
Price:
US$ 42.99
An Ethical Review of Corporate Social Responsibility. Singtel Touches Human "Plumage"
Autor:in:
Patrick Sim Puay-I (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2000 , Grade: Credit
Price:
US$ 6.99
Reviewing the Role of International Experience to Firm Internationalization. Traditional Assumptions and Selected Deviations
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2015 , Grade: 1,0
Price:
US$ 17.99
Word of Mouth. Critical Analysis of Impact and Accessability
Autor:in:
Julia Zöllner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2015 , Grade: 70
Price:
US$ 6.99
Consumer Behaviour. Online video services and perceived risk
Autor:in:
Diplom-Kauffrau / MSc Christina Liessem (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 , Grade: 70%
Price:
US$ 17.99
International Marketing. Theory of capturing Japans market
Autor:in:
Patrick Niedenführ (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2012 , Grade: 2,0
Price:
US$ 18.99
Using Ambidexterity to Achieve Service Excellence
A Practical Example of Vodafone in the German Telecommunication Market
Autor:in:
Alexander Ditzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Corporate Culture & Change Management
Autor:in:
Richards Macdonald (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 , Grade: A
Price:
US$ 4.99
The Success of the Occupy Wall Street Movement due to Twitter
Autor:in:
Finbar O' Grady (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: B2
Price:
US$ 18.99
Critical Success Factors of Online Marketing Campaign
Autor:in:
Kelly Clarkson (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 31.99
A Research Report based on an analysis of Service Quality of Sports Centre
Autor:in:
PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2011 , Grade: Distinction
Price:
US$ 8.99
Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty
Autor:in:
Sylvia Krahl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 18.99
Elaboration case study: Burger King
Autor:in:
Alesia Denker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 16.99
Analysis of Puma's current Marketing Communications Programme
Autor:in:
Daniel Hischer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2008 , Grade: Distinction
Price:
US$ 16.99
Impact of the Color Red on the Marketing of Consumer Goods
Autor:in:
Julia Bölke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 18.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
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