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Examining Mediatization. Literature Review, and Theoretical Guideline for Conceptualising the New ‘Me’ in New Media
Autor:in:
Henry Appleyard (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Literature Review , 2017 , Grade: A
Price:
US$ 3.99
Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Autor:in:
Victoria Homeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012
Price:
US$ 17.99
Marketing of Fashion Brand Boohoo
A Literature Review
Autor:in:
Leonard Kahungu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 , Grade: 87
Price:
US$ 6.99
The influence of social networks on students' learning achievements
A literature review
Autor:in:
M.Sc. Sabrina Zawadzky (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Exploring the impact of social media on individuals' self-esteem and body image
Autor:in:
Hanna Belhorodska (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2023 , Grade: C
Price:
US$ 6.99
Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics
An Irish Discussion
Autor:in:
Pierce Ivory (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: First Class Honours
Price:
US$ 36.99
Analysis of the Success Factors of SVOD to reach Generation Z
A case study of MTV+
Autor:in:
Lien La (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,4
Price:
US$ 30.99
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
Autor:in:
Melanie Hahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,00
Price:
US$ 17.99
Service Guarantee prospect in signalling Service Quality towards Customer Loyalty
Autor:in:
Pradeep Paraman (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2020
Price:
US$ 41.99
Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria
Autor:in:
M.Sc. in Marketing Joy Mbotor (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 , Grade: B
Price:
US$ 16.99
Be shocked. The effect of shock advertising on German citizens and Italians living in Germany
Autor:in:
Jennifer Monz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 0.99
Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus
Autor:in:
Alula T. Gebrekidan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: very good
Price:
US$ 36.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012
Price:
US$ 31.99
The Impact of Social Media on the PR Industry
Autor:in:
Iliyana Stareva (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 50.99
Comparison of aircraft manufacturers marketing processes
Autor:in:
Ing. Karol Götz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
The importance of social media and opportunities to reach young target groups via social media for start-ups Submission
-
New
Autor:in:
Eric Carstensen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020
Price:
US$ 32.99
Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
Autor:in:
Niklas Jakob (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Fitness Influencers. Impact on Purchase Intentions and Attitudes of Instagram Users
Autor:in:
Ben Schiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 40.99
Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination
Autor:in:
Julien Brühl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 7,6
Price:
US$ 17.99
The Positive Effects of Social Media as a Platform for Support
Autor:in:
Julia Kaiser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2017 , Grade: 1.0
Price:
US$ 14.99
Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits
Evaluating innovative marketing strategies for global fast food restaurant chains to satisfy the new demands
Autor:in:
Li-en Lin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2020 , Grade: 1,3 (German system - excellent)
Price:
US$ 17.99
The Brand "Victoria’s Secret". Does the Brand Need a Makeover?
Just sex does not sell anymore
Autor:in:
Katrin Finkler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 6.99
Influences of Social Media on Adolescent Mental Health in Ghana
Autor:in:
Gilbert Arhinful Aidoo (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019
Price:
US$ 0.99
The Impact of Public Relations on Crisis Management at Health Institutions
A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia
Autor:in:
Sandra Lombe (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: B+ (Merit)
Price:
US$ 31.99
Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
Revealing the Effect of specific Factors on Consumers’ Product Preferences and Buying Decisions
Autor:in:
Christin Smuda (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,0
Price:
US$ 30.99
Harnessing Social Media Commercial Potential
Identifying Corporate Strategies to Monetise a Brand’s Fanbase
Autor:in:
MBA Mo Elnadi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 72.96
Price:
US$ 36.99
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters
Autor:in:
Silviya Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2016 , Grade: 5.50
Price:
US$ 17.99
The portrayal of women in Elle magazine advertisements. A comparison between France and Russia
Autor:in:
Christin Thieler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 30.99
Strategic Integrated Marketing Communication
Critical Evaluation of Current Integrated Marketing Communications Practice at the example of Lufthansa
Autor:in:
Vanessa Kemme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2017 , Grade: 1,3
Price:
US$ 17.99
Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing
Autor:in:
Silvia Stamenova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2017 , Grade: 5.00
Price:
US$ 17.99
Reflection on customers’ knowledge and perceptions about marketing
Autor:in:
M.A. Undine Handorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1
Price:
US$ 36.99
In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?
Autor:in:
Amy Nutty (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 78.00
Price:
US$ 20.99
From the personalization of politics to the interactive policy on social media. The change of the communication paradigm
Autor:in:
Msc Political Science Julian Torres Roa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 , Grade: 10
Price:
US$ 0.99
Breakup Commercials
Daniel Frampton´s Filmosophy in the context of spot advertisement
Autor:in:
Christian Schliebs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 14.99
Celebrity Endorsement. Why do consumers like celebrity endorsers?
Autor:in:
BA Marketing Katrin Neubauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community
Autor:in:
Chris Huebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014
Price:
US$ 0.99
Aspects of Digital Advertising
Litterature Review
Autor:in:
Diane Botta (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Abstract , 2014 , Grade: 15
Price:
US$ 3.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
A critical review of retail globalisation
Autor:in:
Qi Le (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2013 , Grade: B
Price:
US$ 6.99
The trade-off between cost leadership and differentiation
Autor:in:
Daniela Scheele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2013 , Grade: 1.0
Price:
US$ 6.99
Social Media and Organizational Culture
Chances, Consequences, and Opportunities for the Internal Communication in Organizations
Autor:in:
Mohamed Asad (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2013 , Grade: 1,0
Price:
US$ 17.99
Impulse purchases in retailing
Autor:in:
B. Sc. Pirmin Sessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 6,0
Price:
US$ 36.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010
Price:
US$ 36.99
A study of Marketing and Online Marketing Tools which improve online success
Autor:in:
Max Adler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 31.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 , Grade: 70 % - A
Price:
US$ 19.99
Advertising Ethics - An Oxymoron?
Autor:in:
Harald Blocher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2003 , Grade: 1,7
Price:
US$ 18.99
Advertising and Customer Values. To what extend does one influence the other?
Autor:in:
David Apel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,1
Price:
US$ 15.99
Exploring Mergers and Acquisitions in the Airline Industry and the Corresponding Impact on Aircraft Maintenance Organizations
Autor:in:
Rhoda Frank (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2023 , Grade: A
Price:
US$ 6.99
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