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Results for »
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Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010
Price:
US$ 36.99
How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness
A Study
Autor:in:
Srinivas Rao Yemula (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: Distinction
Price:
US$ 36.99
American Accessible Luxury in the European Market. The Concept explained on the Basis of Four Case Studies
Autor:in:
Cécile Menant (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 2.1
Price:
US$ 36.99
A study on buyer behavior on two wheelers in selected districts of Andhra Pradesh
Autor:in:
Dr. Vinodhini Yallagandala (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 15
Price:
US$ 41.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012
Price:
US$ 31.99
An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products
Autor:in:
Christina Görke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2006 , Grade: A
Price:
US$ 31.99
A study of Marketing and Online Marketing Tools which improve online success
Autor:in:
Max Adler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 31.99
Analysis of the Success Factors of SVOD to reach Generation Z
A case study of MTV+
Autor:in:
Lien La (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,4
Price:
US$ 30.99
Customer loyalty in retail. Case study of Marks and Spencer
Autor:in:
Katarzyna Szydlowska (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 80%
Price:
US$ 31.99
The Impact of Public Relations on Crisis Management at Health Institutions
A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia
Autor:in:
Sandra Lombe (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: B+ (Merit)
Price:
US$ 31.99
Social Media Marketing on Instagram. Exploration of Strategic Perspectives
Autor:in:
Lisa Jessen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 30.99
Celebrity Endorsement. Why do consumers like celebrity endorsers?
Autor:in:
BA Marketing Katrin Neubauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
An empirical study from the consumer and company perspective
Autor:in:
Daniela Scheele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2014 , Grade: NA
Price:
US$ 36.99
Analysis of the Impact of Targeted Advertising Methods on Consumer Buying Behavior in the B2C Segment
Autor:in:
Niklas Jakob (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia
Autor:in:
Dr. Francis Mukosa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2022 , Grade: Pass
Price:
US$ 43.99
Influencer Advertising versus Traditional Advertising
A Comparison between two Advertising Strategies regarding their Power of Influence
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
Autor:in:
Maria Priller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 2
Price:
US$ 36.99
Understanding the Adoption of Fitness Applications in China
A Social Perspective on Motivation
Autor:in:
Immanuel Nama (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1
Price:
US$ 31.99
The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan
Effect of Customer Equity Drivers on Brand Loyalty Intentions
Autor:in:
Faizan Khan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2018 , Grade: 4.0
Price:
US$ 30.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
The Impact of Social Media on the PR Industry
Autor:in:
Iliyana Stareva (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 50.99
How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
Autor:in:
Isabelle Idrac (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013
Price:
US$ 36.99
Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
Autor:in:
Elisabeth Holoubek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Autor:in:
Fanny-Gabriela Kozicki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Public Service Advertising of the Health Care Service Sector in Tripura, India
Autor:in:
Dhananjoy Datta (Author)
,
Sudhakar Patra (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020 , Grade: Passed
Price:
US$ 43.99
Fitness Influencers. Impact on Purchase Intentions and Attitudes of Instagram Users
Autor:in:
Ben Schiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 40.99
Impacts of Virtual Reality on the Psychology of Users and its Implementation in Brand Communication. VR as the Future of Advertising?
Autor:in:
Kaan Saracoglu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 41.99
Influence of Social Media on the Academic Performance of Students in Federal College of Education Omuku Rivers State, Nigeria
Autor:in:
Leo the Great Ebenezer Ph.D (Author)
,
Okoromah Hope (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 , Grade: 4.5
Price:
US$ 31.99
Service Guarantee prospect in signalling Service Quality towards Customer Loyalty
Autor:in:
Pradeep Paraman (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2020
Price:
US$ 41.99
Social media usage in Swiss luxury hotels
An investigation in marketing communication processes for the development of innovative marketing strategies
Autor:in:
Bettina Fuesselberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 36.99
Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices
Autor:in:
Michelangelo Balicco (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Professorial Dissertation , 2019 , Grade: 10
Price:
US$ 41.99
When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
Autor:in:
PhD Bengü Basbug (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2018 , Grade: cum laude
Price:
US$ 41.99
Harnessing Social Media Commercial Potential
Identifying Corporate Strategies to Monetise a Brand’s Fanbase
Autor:in:
MBA Mo Elnadi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 72.96
Price:
US$ 36.99
The influence of social networks on students' learning achievements
A literature review
Autor:in:
M.Sc. Sabrina Zawadzky (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus
Autor:in:
Alula T. Gebrekidan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: very good
Price:
US$ 36.99
Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)
An example of an international NGO 'Mercy Corps'
Autor:in:
Maria M. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 43.99
Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics
An Irish Discussion
Autor:in:
Pierce Ivory (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: First Class Honours
Price:
US$ 36.99
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
Autor:in:
Lily Marfisi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 17/20
Price:
US$ 36.99
Impulse purchases in retailing
Autor:in:
B. Sc. Pirmin Sessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 6,0
Price:
US$ 36.99
Comparison of aircraft manufacturers marketing processes
Autor:in:
Ing. Karol Götz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Strategic e-brand management for small enterprises
Autor:in:
Alexandre Georjon (Author)
,
Antoinette Schroots (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2004 , Grade: 97%
Price:
US$ 36.99
The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it
Autor:in:
Kira Mertens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,1
Price:
US$ 30.99
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