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Marketing Communication, Concepts, Promotion and Distribution
-
New
Autor:in:
V.A Sejati (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2024
Price:
US$ 39.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip
Autor:in:
Miraziz Bazarov (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2015 , Grade: 65
Price:
US$ 31.99
The impact of emotional branding on brand loyalty in the skin care market
Comparing the German and the UK market using the example of Nivea and Dove
Autor:in:
Jennifer Sonntag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 67
Price:
US$ 36.99
The Horsepower of Car Reviews
Autor:in:
Phoenix Hy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1st
Price:
US$ 36.99
"Yahoo!" - A case study about brand valuation
Autor:in:
Bachelor of Business Administration Leonie Matzick (Author)
,
Katrin Küsters (Author)
,
Torsten Krall (Author)
,
Thomas Kuhn (Author)
,
Gerhard Schumacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2008 , Grade: 1,0
Price:
US$ 36.99
The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India
Autor:in:
Dr. Kunal Gaurav (Author)
,
Priyanka Kumari (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Project Report , 2017 , Grade: A+
Price:
US$ 31.99
Strategic Alliances: Creating Growth Opportunities in the International Market
Towards a Global Village
Autor:in:
Mark Herjervic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2010 , Grade: A
Price:
US$ 31.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Affiliate Marketing. The Customer Acceptance of Cashback Platforms
Autor:in:
Carolin Armbrust (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,5
Price:
US$ 40.99
Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE
Autor:in:
Joyal Philip (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2018 , Grade: A-
Price:
US$ 31.99
The influence of IoT on CRM. Conditions and possibilities in B2C markets
Autor:in:
Robin Hafer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Choosing between different beer containers. What factors influence the purchasing decisions of Generation Y in England?
Autor:in:
Michal Man (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: GPA 4.0, UK first-class honours
Price:
US$ 31.99
Sustainability as a source for competitive advantages
Frameworks and criteria for the successful implementation of Sustainability Marketing based management approach
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 1,7
Price:
US$ 41.99
Cultural Influences on Consumer Goods Marketing in China
A German Perspective
Autor:in:
Mark Fernandez (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 41.99
The Role of Culture in Social Media Marketing. A Systematic Literature Review
Autor:in:
Nivedha Mahendran (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
Autor:in:
Sunil Dharmappa (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2018 , Grade: 3.55
Price:
US$ 29.99
Enhancement of "Beesender" Brand Awareness in the Russian Federation
Autor:in:
Katsiaryna Chayeuskaya (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: good
Price:
US$ 36.99
The Expansion of Gazprom into the European Downstream Market
An Interdisciplinary Analysis of Corporate Strategy and Consumer Preferences
Autor:in:
Fabian Zähringer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 5.5
Price:
US$ 36.99
Storytelling as a critical success factor in video advertisements
An empirical analysis of storytelling elements deployed in the most viewed video advertisements
Autor:in:
Michael Wuta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 30.99
Marketing Strategy for SMEs in Emerging Economies
A comprehensive research of marketing strategies in Mexican SMEs
Autor:in:
Msc Mauricio Jesús Martínez Delfín (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2013 , Grade: 88.3
Price:
US$ 36.99
Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
An empirical study
Autor:in:
Nicklas Westphal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 74%
Price:
US$ 36.99
Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them
Autor:in:
Plamen Marchev (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: DE: 1; DK: 12
Price:
US$ 36.99
Virtual Product Advice and its impact on customer satisfaction in an online environment
An empirical analysis
Autor:in:
Michael Grundstein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 42.99
Impact of Motivations to Generate User-Generated Content on Purchasing Decisions of Consumers of Hospitality Industry in Pakistan
Autor:in:
Umair Tahir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2014 , Grade: 3.7
Price:
US$ 36.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Autor:in:
MBA Murali Guruswamy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: Merti
Price:
US$ 36.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Autor:in:
Sarah-Mailin Janotta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Cause Related Marketing
Fit as success factor in CRM
Autor:in:
Anna Lena Bischoff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 43.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Marketing flops: Typology and cases
Autor:in:
Sarah Hündgen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
Autor:in:
M.A. Asligul Aktas (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1.3
Price:
US$ 31.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
The effectiveness of product placement for the automobile industry and its impact on consumer behavior
A cross-cultural perspective
Autor:in:
Frank Günnemann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2005 , Grade: A (1,0)
Price:
US$ 31.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2006 , Grade: First class
Price:
US$ 36.99
The changing role of brands in the age of empowered consumers
Autor:in:
Gunnar Klaming (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
The steps of Finnish medium sized SAP / EPR USERS towards an implementation of a CRM system
Autor:in:
Simon Rudolf (Author)
,
Stefan Bihler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2006 , Grade: 1.0
Price:
US$ 36.99
Brands in the Retrospective. A consumer motivation study
Autor:in:
Nora Henning (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2004 , Grade: 8 (1,7)
Price:
US$ 36.99
Opportunities and restrictions of the internet in marketing communication strategies
Autor:in:
Oliver Weimann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2001 , Grade: very good
Price:
US$ 36.99
Gamification of the Internal Innovation Process
An Examination of Literature Streams and a Case Study Analysis
Autor:in:
Julius Schöning (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
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