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Results for »
Influencer
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Influencer Marketing
Wie können die Unternehmen von der Reichweite der Influencer in Deutschland profitieren? Welche Chancen und Risiken können mit der Einbindung von Influencern ins Unternehmen auftreten?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 14.99
Influencer Marketing. Überschätzter Trend oder nachhaltig wirksames Kommunikationsinstrument?
Eine empirische Analyse zur Erhöhung des Einflusses und der Glaubwürdigkeit des Influencer Marketings
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2017 , Grade: 2,0
Price:
US$ 36.99
Influencer-Marketing. Die Revolution der Markenkommunikation?
Auswirkungen des Influencer-Marketings auf Kinder und Jugendliche
Autor:in:
Alina Ohrem (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,7
Price:
US$ 15.99
Die Nutzung von Influencer Marketing als Instrument der identitätsbasierten Markenführung in der Fitnessbranche
Das Markennutzenversprechen von Nahrungsergänzungsmitteln und die Verantwortung von Influencern auf Instagram
-
New
Autor:in:
Patrick Dula (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 37.99
Virtual Influencer. Einflussfaktoren der Persuasion
Autor:in:
H. Janßen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 20.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Kooperationsformen im Influencer-Marketing. Vor- und Nachteile für (kleine) Unternehmen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 17.99
Der Einsatz von Influencern auf Lifestyle-Events. Können Influencer zusätzliche Aufmerksamkeit generieren?
Autor:in:
Julian Pirlich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
Influencer Marketing als strategisches Instrument
-
New
Autor:in:
Salome Bregadze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1.7
Price:
US$ 15.99
Influencer Marketing als strategisches Instrument im Social Media Marketing
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 15.99
Influencer-Marketing. Die Beeinflussbarkeit von Konsumierenden auf Instagram
Autor:in:
Elena Svensson (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 14.99
Der Einfluss des Influencer-Marketings auf die Nachfrage nach Konsumgütern. Methoden und Zusammenhänge
Autor:in:
Marina Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 32.99
Die Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden
Autor:in:
Vanessa Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Konzeptionserstellung für eine Influencer-Kampagne. Auswahl, Chancen und Risiken
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 20.99
Sollte Influencer-Marketing zurück in den Nischenmarkt? Der Zusammenhang zwischen Relevanz und Werbung
Autor:in:
Janine Kuhlmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2021 , Grade: 1,3
Price:
US$ 6.99
Das Erfolgsrezept von Influencern
Autor:in:
Saskia Burow (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Submitted Assignment , 2018 , Grade: 2,0
Price:
US$ 7.99
Einfluss von Influencern auf den Kaufentscheidungsprozess der verschiedenen Generationen
Autor:in:
Sophie Geßner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Corporate Influencer. Das Potential von Unternehmensbotschaftern für das Employer Branding
Autor:in:
Svea Malin Rix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 41.99
Chancen und Risiken des Influencer-Marketings in Bezug auf die Marke "PURELEI" auf Instagram
Autor:in:
Julia Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 2,0
Price:
US$ 16.99
Die steigende Bedeutung von Influencer-Marketing als primäres Marketinginstrument in der Fitnessbranche
Autor:in:
Christian Lehnert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,7
Price:
US$ 20.99
Erfolgreiche Influencer Relations. Wie reagieren Follower auf Kooperationen zwischen Influencern und Unternehmen?
Autor:in:
Regina Kirchmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2019
Price:
US$ 20.99
Influencer Marketing auf YouTube
Eine Studie zur Ermittlung der Akzeptanz von Produktplatzierungen mit abgeleiteten Handlungsempfehlungen für die Branche
Autor:in:
Olga Nohles (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 45.99
Influencer Marketing. Entwicklung und kritische Evaluation eines Performance-Measurement-Systems unter Einsatz einer Balanced Scorecard am Beispiel der Social Media Plattform Instagram
Autor:in:
Torben Seib (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 45.99
Influencer-Marketing. Wie Unternehmen der Modebranche die für sich geeigneten Influencer finden und nutzen können
Autor:in:
Theresa Hannen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 33.99
Corporate Influencer. Glaubwürdige Unternehmenskommunikation mit Mitarbeitenden
Autor:in:
Elena Svensson (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 14.99
Die Bedeutung von Influencern für Unternehmen mit Fokus auf Soziale Medien
Autor:in:
J. Lückert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 11.99
Influencer-Marketing auf YouTube. Ästhetik und Narration
Autor:in:
Jascha Frédéric Vogelpohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,00
Price:
US$ 17.99
Psychologische Faktoren zur Beeinflussung von Kaufentscheidungen. Beeinflussen Influencer Konsumenten?
Autor:in:
Laura Frey (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 39.99
Klein gegen Groß. Glaubwürdigkeit von Micro- vs. Macro-Influencern
Autor:in:
Gina-Marie Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2021 , Grade: 2,0
Price:
US$ 20.99
Influencer Marketing jenseits der 50+. Handlungsempfehlungen für die Kommunikation mit Best Agern
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,7
Price:
US$ 36.99
Influencer Marketing. Die Beeinflussung des Kaufverhaltens durch soziale Medien
Autor:in:
Saskia Balkart (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2021 , Grade: 1,0
Price:
US$ 8.99
Influencer-Marketing im Tourismus
Handlungsempfehlungen einer Marketing-Strategie für Hotels
Autor:in:
Sarah Bleuel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 36.99
Influencer Marketing in der Unternehmenspolitik am Beispiel von Kosmetikunternehmen
Empirische Analyse
Autor:in:
Jana Schmitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,1
Price:
US$ 36.99
Influencer-Marketing-Kampagnen auf Instagram. Möglichkeiten für kleine und mittlere Unternehmen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023
Price:
US$ 14.99
Werbung 2.0. Influencer als neue Werbequelle
Autor:in:
Nadja Donotek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2022 , Grade: 1.3
Price:
US$ 14.99
Verbeamtete Polizisten auf Social Media. Rechtliche Grenzen ihrer Influencer-Aktivitäten
#instacop
Autor:in:
Reja Strauß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 17.99
Die Bedeutung des Halo-Effets im Influencer-Marketing. Chancen und Risiken
Autor:in:
Alina Ziegler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Zur erfolgreichen Ausgestaltung von Influencer Marketing in sozialen Medien. Ein Überblick zum Stand der Forschung
Autor:in:
Emilia Glücklich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022
Price:
US$ 20.99
Influencer Marketing in dem Sportverein TSVgg Stuttgart-Münster 1875/99 e.V.
Autor:in:
Tabea Jakisch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 31.99
Glaubwürdigkeit im Influencer-Marketing
Autor:in:
Gzim Heta (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2022
Price:
US$ 14.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 20.99
Influencer Marketing. Rechtliche Kriterien, erfolgreiche Influencer im Konsumgüterbereich
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2021 , Grade: 1,0
Price:
US$ 15.99
Authentizität im Influencer-Marketing. Konsequenzen für das Konsumentenverhalten durch die Kennzeichnungspflicht im deutschen Influencer-Marketing-Raum
Autor:in:
Danush Haydarzadeh (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018
Price:
US$ 22.99
Die dunkle Seite der Influencer-Rolle. Eine qualitative Expertenstudie
Autor:in:
Luisa Aspeleiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 18.99
Glaubwürdigkeit von Influencern. Der Einfluss der Merkmale von Influencern und Followern
Eine quantitative Studie
Autor:in:
Max Girgnhuber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2020 , Grade: 1,0
Price:
US$ 17.99
Der Einfluss von Influencer-Marketing auf die Tourismusbranche
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2019 , Grade: 5.5 (Schweiz)
Price:
US$ 14.99
Erfolgsrezept Influencer, Mehrwert durch authentischen Content,Verantwortung der Influencer
Autor:in:
Riccarda Jung (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Submitted Assignment , 2018 , Grade: 1,3
Price:
US$ 7.99
Social Bots als strategisches Instrument im Influencer-Marketing. Ein Versuch zur automatisierten Generierung von Followern auf Instagram
Autor:in:
Riccardo Destratis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Risiken im Influencer-Marketing. Eine Analyse mit Maßnahmen zur Risikominimierung am Beispiel der Adidas AG und Kanye West
Autor:in:
Eda Avcioglu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 2,3
Price:
US$ 19.99
Der Einfluss von Influencer-Marketing auf die Kosmetikbranche
Autor:in:
Anna Schumilowa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 20.99
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