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Health - Public Health
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English Language and Literature Studies - Literature
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Geography / Earth Science - Economic Geography
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Sport - Sport Economics, Sport Management
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Business economics - Operations Research
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Cultural Studies - Empiric Cultural Studies
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Literature - Modern Literature
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Didactics for the subject German - Miscellaneous
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Health - Nutritional Science
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Law - Criminal process, Criminology, Law Enforcement
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Psychology - Personality Psychology
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History of Europe - Europe in the Cold War
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Agrarian Studies
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German Studies - Semiotics, Pragmatics, Semantics
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Pedagogy - Intercultural Pedagogy
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American Studies - Culture and Applied Geography
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Pedagogy - History of Pedagogy
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History - America
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Archaeology
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Theology - Islamic theology
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Sport - Miscellaneous
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Cultural Studies - European Studies
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Economy - Environment economics
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Sport - Kinematics and Training Theory
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Leadership and Human Resources - Leadership
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History - Asia
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Sport - Sport Medicine, Therapy, Nutrition
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Economy - Theory of Competition, Competition Policy
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Communications - Broadcast and entertainment
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Latin philology - Literature
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Word-of-Mouth Marketing oder Klassische Werbung? Chancen und Risiken im Kontext der Neukundengewinnung
Eine Gegenüberstellung
Autor:in:
Corinna Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Werbung mit Testimonials - Anreiz oder Reizüberflutung?
Autor:in:
Sarah Leutenecker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,0
Price:
US$ 19.99
Gerüchte in der Unternehmenskommunikation - Gefahr oder Nutzen?
Autor:in:
Julia Marg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 , Grade: 1,8
Price:
US$ 14.99
Life is live - Die inszenierte Realität oder die reale Inszenierung am Beispiel des AXE-Werbespots ideal women
Autor:in:
Daniel Büchner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Nachhaltigkeit oder Greenwashing? Strategische Kommunikation am Beispiel der Modefirma H&M
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 20.99
Storytelling in der Markenführung von Luxusuhrenmarken. Wunderwaffe oder nicht mehr als ein Märchen?
Autor:in:
Pascal Gehrlein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Femvertising. Das neue "Sex Sells" oder ehrlicher Feminismus?
Autor:in:
Alina T Mooser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 30.99
Kinder und Werbung. Sind Kinder ein Stilmittel oder eine Zielgruppe der modernen Werbetechniken?
Autor:in:
Melanie Mertens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 14.99
Ambush-Marketing. Gefahr für Sponsoren oder cleveres Marketing?
Autor:in:
Felix Kaiser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Englischsprachige Werbeslogans auf dem deutschen Markt. Fluch oder Segen?
Autor:in:
Junyi Hong (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2016 , Grade: 1,0
Price:
US$ 15.99
Humor in der Werbung. Chance oder Risiko?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Lächelst du noch oder lachst du schon?
Die Wirkung unterschiedlicher Humortypen in der deutschsprachigen Fernsehwerbung
Autor:in:
Danielle Sprengnagel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2016 , Grade: 1,0
Price:
US$ 42.99
Social Media Abstinenzler. Entgehen diesen Menschen relevante Informationen und entstehen dadurch Benachteiligungen im privaten oder beruflichen Umfeld?
Autor:in:
Jessica Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1.3
Price:
US$ 31.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Geschäftsflächen- oder Leerstandsmanagement als Tätigkeitsbereich des Stadtmarketings
Autor:in:
Sylvia Lorenz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2011
Price:
US$ 14.99
Guerilla Marketing - Neue Marketingstrategie im Marketing-Mix oder unkonventionelle Kommunikationsmaßnahme?
Autor:in:
Ingrid Forster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 14.99
Direct Mailings - Marketingstrategie im Marketing-Mix oder Werbemaßnahme?
Autor:in:
Ingrid Forster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 14.99
System, Umwelt oder Was? - Public Relations aus Perspektive der Systemtheorie Niklas Luhmanns
Autor:in:
Daniel Heine (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Alles Event – Oder?
Die Bedeutung des Events im Marketing Mix
Autor:in:
Björn Zschommler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2008 , Grade: 2,0
Price:
US$ 17.99
Betriebliche Kriegszeitschriften im Ersten Weltkrieg - PR und/oder Propaganda? - "Süß und ehrenhaft ist es, für die Firma zu sterben!"
Autor:in:
Ulrike Römer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 15.99
Die Darstellung der Frau in den 70er und 80er Jahren: Angemessen inszeniert oder frauenfeindlich?
Autor:in:
Christine Hermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2004 , Grade: 2,0
Price:
US$ 14.99
Determination, Interpenetration oder Intereffikation? Ein Analysedesign zur Untersuchung von PR und Öffentlichkeitsarbeit aus systemtheoretischer Perspektive
Die Non-Profit-Organisation "Amnesty International"
Autor:in:
Jörn-Jakob Surkemper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
Price:
US$ 17.99
Testimonialwerbung. Werbung mit Prominenten. Turbos für die Marke oder Geldverschwendung
Autor:in:
Julia Vetter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Werbende Unterhaltung oder unterhaltende Werbung? Sonderwerbeformen im Schweizer Fernsehen
Autor:in:
Carmen Koch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2004 , Grade: sehr gut
Price:
US$ 17.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
NLP - Neurolinguistische Programmierung. Magie oder Methode? Und die Frage ob jeder alles lernen kann
Autor:in:
Kerstin Dahnert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,3
Price:
US$ 15.99
Prominente in der Werbung. Erfolgsrezept oder Placebo-Effekt?
Autor:in:
Nicola Mager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 15.99
Die Social Media Facebook. Sozialer und kommunikativer Nutzen oder Manipulation und globaler Datenhandel?
Twitter, YouTube & Co
Autor:in:
Sangevan Srithavan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,7
Price:
US$ 33.99
Feministischer Aktivismus und Öffentlichkeit in Social Media. Raumfüller oder Vehikel für gesellschaftliche Veränderungen?
Autor:in:
Jana Wienken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2018
Price:
US$ 15.99
Influencer Marketing. Überschätzter Trend oder nachhaltig wirksames Kommunikationsinstrument?
Eine empirische Analyse zur Erhöhung des Einflusses und der Glaubwürdigkeit des Influencer Marketings
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2017 , Grade: 2,0
Price:
US$ 36.99
Getränk oder Lifestyleprodukt? Die Marken DNA von Bionade
Autor:in:
Theresa Cramer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 15.99
Typische Phasen eines Shitstorms. Klassische Krise oder neue Herausforderung an die PR?
Autor:in:
Martha Vogel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 10.99
Die Qualität der Beratung durch junge oder ältere Verkäuferinnen beim Kauf von Damenunterwäsche
Auswirkungen des Similar-to-me-Effektes auf die Kundenzufriedenheit und die Kaufabsicht
Autor:in:
Marta Agnieszka Drelichowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 2
Price:
US$ 42.99
Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 44.99
Fremd- oder Selbstkontrolle? Selbstregulierung in der Werbewirtschaft
Autor:in:
Andrea Sommerfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 14.99
Eventmarketing - Modewort oder ein neuer Weg zum Kunden?
Autor:in:
Karena Friedrich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2000 , Grade: 2,0
Price:
US$ 15.99
PUBLIC RELATIONS UND JOURNALISMUS. Einseitige Abhängigkeit oder symbiotische Interdependenz?
Autor:in:
Stefanie Ibinger (Author)
,
Aichinger Stefanie (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2002 , Grade: gut
Price:
US$ 6.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
Fundraising von Nonprofit-Organisationen
Marketinginstrument oder Aufgabe der Public Relations?
Autor:in:
Julius Stucke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 17.99
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