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Zusammenspiel
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Kundenindividualisierte Sportartikel. Das Zusammenspiel von Marke und Produkt
Eine Betrachtung der Wechselwirkungen zwischen Mass Customization und Markenführung in der Sportartikelbranche
Autor:in:
Christoph Beaufils (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 42.99
Sportsponsoring und Sportbranding. Das Zusammenspiel von Marke und Sponsoring im Profifußball
Dargestellt am Beispiel deutscher und österreichischer Profifußballvereine sowie ihrer Sponsoren, Vermarkter und Fans
Autor:in:
Brunhilde Fellermeier (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Master's Thesis , 2011 , Grade: A+, sehr gut
Price:
US$ 42.99