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Oeconomicus
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Oeconomicus
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Der Journalist als Homo Oeconomicus
Inwieweit absatzpolitische Interessen und redaktionelle Leistungen miteinander verknüpft sind und sich die Berichterstattung an Markt- und Wettbewerbsstrategien, an PR-Kampagnen und an dem Interesse der Werbewirtschaft orientieren muss
Autor:in:
Katharina Riepertinger (Author)
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Communications - Movies and Television
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Diploma Thesis , 2009 , Grade: 1.0
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US$ 36.99