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Design (Industry, Graphics, Fashion)
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Kommunikationcontrolling in Nonprofit-Organisationen im universitätsmedizinischen Bereich
Erstellung eines Kommunikations-Controlling-Konzeptes für die Charité Universitätsmedizin Berlin
Autor:in:
Catharina Behlmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Social Media als Instrument der Imagebildung von Unternehmen. Die Calidris 28 AG
Autor:in:
Oxana Lauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 14.99
Die Markensoziologie am Beispiel des englischen Königshauses. Warum eine Königin auf einem Schloss wohnen und eine Krone tragen muss
Autor:in:
Charlotte Balzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 5 (Schweiz. 5=gut)
Price:
US$ 31.99
Analyse der Potenziale des Social Commerce. Einfluss sozialer Netzwerke auf das Einkaufsverhalten
Autor:in:
David Wötzel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 31.99
Satire im Social Web
Von Lucilius zum Postillon
Autor:in:
Henoch Förster (Author)
,
Joscha Kuczorra (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2014
Price:
US$ 17.99
Coca Cola und Co. Die Rolle von Reputation und Markenwert
Autor:in:
Nadja Ott (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 5,5
Price:
US$ 14.99
Erstellung einer Contentstrategie für die Facebookseite eines Hamburger Restaurants
Autor:in:
Markus Gorecki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2012 , Grade: 3
Price:
US$ 14.99
Die Verwendung olfaktorischer Reize in der Werbung
Autor:in:
Katharina Rempel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Mobile Marketing als neuer Megatrend in der Werbung
Autor:in:
Bachelor of Arts Christin Rehbein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013
Price:
US$ 17.99
Krisenkommunikation von Großunternehmen
Zum Einfluss ausgewählter Kommunikationsstrategien in Krisen auf die Unternehmensreputation
Autor:in:
Sarah Maulhardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 20.99
Die Erfolgspotentiale von Pop-Up-Stores
Modellentwicklung und empirische Überprüfung anhand von Erfolgsfaktoren
Autor:in:
Francesca Gursch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 17.99
Wirkung erotischer Werbung im High-Involvement
Autor:in:
Ricarda De Bellis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 14.99
Online-Werbung: Wie funktioniert Werbung im Internet?
Grundsätzliches und Unterschiede zur klassischen Werbung
Autor:in:
Liudmila Flad (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 2,1
Price:
US$ 17.99
Definition und Messung von Unternehmensreputation
Autor:in:
Waldemar Kessel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2013 , Grade: 1,7
Price:
US$ 14.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Werbung "just-in-time" - Strategische Markenkommunikation durch Retail Medien
Verhinderung schleichender Markenerosion durch Schaffung von Präferenzen über strategische Markenkommunikation am Point Of Purchase
Autor:in:
Diplom-Volkswirt Jörg F. Zinke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012
Price:
US$ 15.99
Storytelling als Marketinginstrument in Sozialen Netzwerken
Autor:in:
Manuela Linn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 15.99
"Sex Sells" - Gilt das Sex Sells-Prinzip heute noch?
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2007 , Grade: 2,0
Price:
US$ 20.99
Kinder und Kommerz
Zielgruppenspezifisches Marketing im Lebensmittelsektor
Autor:in:
Frauke Schoon (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2012
Price:
US$ 14.99
Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 33.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Sozialmarketing - Chancen und Gefahren
Besonderheiten seines Einsatzes als Managementinstrument für die Soziale Arbeit
Autor:in:
Daniel Bayerl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 17.99
Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Werbung: Märchen & Mythos des modernen Alltags
Semiotische Werbebildanalyse nach Roland Barthes
Autor:in:
Catrin Neumayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1
Price:
US$ 14.99
TV-Werbespots der Produktgruppe Sekt im Kontext ihrer markenspezifischen Kampagnenstrategien
Autor:in:
Stephanie Julia Winkler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 2,7
Price:
US$ 16.99
Die Einstellungen der Rezipienten gegenüber Product Placement
Autor:in:
Alex Zacharias (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 20.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Grundlagen des Ambush Marketings am Beispiel der FIFA Weltmeisterschaft 2010
Autor:in:
Julia Walter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 20.99
Anforderungen der Konsumenten an die Multichanneldistribution von Reiseveranstaltern
Autor:in:
Alexander Petschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2.0
Price:
US$ 20.99
Der Einfluss neuer Medien und Technologien auf die Entwicklung Jugendlicher
Identifikation relevanter Dimensionen und Konstrukte der Medienselektions-, Mediennutzungs- und Medienwirkungsforschung samt deren Wechselwirkungen und möglicher Erhebungsmethoden
Autor:in:
Alexander Hochmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Markenbildung im Internet
Autor:in:
Philipp Sonntag (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2008 , Grade: 1
Price:
US$ 14.99
Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Kognitive Dissonanz bei viralen Werbespots
Autor:in:
Nicholas Eckl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: Befriedigend
Price:
US$ 36.99
Konsumentenverhalten und Werbung. Motivationspsychologische und sozialpsychologische Theorien
Autor:in:
Jörg Haider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,3
Price:
US$ 18.99
Qualität von Werbung
Eine Experteneinschätzung zur Qualität klassischer Werbung
Autor:in:
M.A. Robert Pauly (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 2,3
Price:
US$ 36.99
Die Normative Exzellenztheorie von Grunig et al. und ihre Implikationen für das Berufsfeld der Public Relations
Autor:in:
Matthias Groß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2005 , Grade: gut
Price:
US$ 17.99
Der Herr der Ringe - Vom Kult-Buch zum Merchandising-Erfolg - Eine Betrachtung der wirtschaftlichen Verwertung eines Bestsellers und erfolgreichen Films
Autor:in:
Maren Herbst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,0
Price:
US$ 17.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 1,65
Price:
US$ 44.99
Kommunikationskonzept für die Destination Fuerteventura mit dem Schwerpunkt des "gesunden Urlaubs" für die Zielgruppe der jungen Doubles
Autor:in:
Julia Künnemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2003 , Grade: 1,7
Price:
US$ 33.99
Corporate Identity am Beispiel Yello Strom
Autor:in:
Denny Reising (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2001 , Grade: 1,3
Price:
US$ 15.99
Imageanalyse der Diakonie Katastrophenhilfe
Autor:in:
Joachim Krautter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 1,0
Price:
US$ 20.99
Erarbeitung eines Imagefilmes für ein fiktives Unternehmen. Fallstudie
Autor:in:
Antonia Esst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 14.99
Gender Marketing in der Lebensmittelwerbung. Eine Analyse ausgewählter Fallbeispiele
Autor:in:
Simona Kolze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,3
Price:
US$ 30.99
Manipulation der Generation Z in ihren Kaufentscheidungen durch Influencer
Eine qualitative Studie zum Kaufentscheidungsprozess, der Strategie zur Beeinflussung und Vermeidung von Manipulation
Autor:in:
Julia Gröbl-Püttmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 45.99
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