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Influencer Marketing. Überschätzter Trend oder nachhaltig wirksames Kommunikationsinstrument?
Eine empirische Analyse zur Erhöhung des Einflusses und der Glaubwürdigkeit des Influencer Marketings
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2017 , Grade: 2,0
Price:
US$ 36.99
Native Advertising. Ein empirisches Experiment zur Wahrnehmungsmessung von nativen Werbeanzeigen im journalistischen Kontext
Autor:in:
Alexander Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Abgrenzungsproblematik zwischen Public Relations und Werbung
Unterschiede und Definitionen
Autor:in:
Benny Kuder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 5.99
Kommunikationcontrolling in Nonprofit-Organisationen im universitätsmedizinischen Bereich
Erstellung eines Kommunikations-Controlling-Konzeptes für die Charité Universitätsmedizin Berlin
Autor:in:
Catharina Behlmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Krisenkommunikation in Unternehmen. Eine Inhaltsanalyse der Fluggesellschaft Germanwings
Autor:in:
Lucia Koch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 2
Price:
US$ 14.99
Erstellung eines Online-Kommunikationskonzepts für den Energiekonzern E.ON
Autor:in:
Bijan Khosravani (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,0
Price:
US$ 0.99
Viral ist das neue Marketing. Analyse der "Supergeil"-Kampagne
Autor:in:
Daniel Heißenstein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 14.99
Customer Relationship Management. Ausgewählte Strategien des CRM im Handel
Autor:in:
Christian Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2009 , Grade: 1,0
Price:
US$ 20.99
Öffentlichkeitsarbeit im Gesundheitswesen. PR-Maßnahmen im Krankenhaussektor
Autor:in:
Pia Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 6.99
Ausgewählte Einflussfaktoren auf die Kaufentscheidung von Endverbrauchern bei Bio-, Fairtrade- und regionalen Lebensmitteln
Autor:in:
Sabrina Etzroth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 41.99
Coca Cola und Co. Die Rolle von Reputation und Markenwert
Autor:in:
Nadja Ott (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 5,5
Price:
US$ 14.99
Public Relations im Kulturbereich unter besonderer Berücksichtigung der Social Media
Autor:in:
Sandra Wackenhut (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
Markenpersönlichkeit und Erfolg einer Marke
Bestandsaufnahme, Relevanz und kritische Diskussion des Konzepts
Autor:in:
B.A. Isabel Speranza (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011
Price:
US$ 14.99
Lobbying: Organisationsformen, Instrumente, Legitimität, Transparenz
Autor:in:
Vera Ohlendorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 14.99
Corporate Social Responsibility
Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR
Autor:in:
Jürgen Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1,0
Price:
US$ 21.99
Die Rolle der Geschichte in der Markenbildung
Autor:in:
Markus Feiks (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 20.99
Grundregeln Direkt Marketing
Kurzform in drei Teilen
Autor:in:
Hans-Jürgen Borchardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2011
Price:
US$ 6.99
Social Media Plattformen als integrierter Bestandteil der Unternehmenskommunikation am Beispiel von Starbucks
Autor:in:
Alexej Antropov (Author)
,
René Biniossek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 16.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Die Kommunikationspolitik als integrativer Bestandteil des Dienstleistungsmarketing
Autor:in:
Miriam Moch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 16.99
Audio-Branding. Die Wirkung von Musik in der Werbung
Autor:in:
Dipl.-Kfm. (FH) Fabian Litzendorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 15.99
Markenbildung im Internet
Autor:in:
Philipp Sonntag (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2008 , Grade: 1
Price:
US$ 14.99
PR-Meister der Manipulation?
Die Raucherinnenkampagne von Edward Bernays im Vergleich mit der Aufgabenstellung der Public Relations und der Vorder- und Hinterbühne von Erving Goffman
Autor:in:
Julia Degenhardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 , Grade: 1
Price:
US$ 17.99
Die Rolle der Sprache in der Werbung und ihre Trends
Autor:in:
Steffi Schlüter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,0
Price:
US$ 33.99
Möglichkeiten und Grenzen der Krisenkommunikation
Autor:in:
Sorina Hamburger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,7
Price:
US$ 17.99
Relationship-Fundraising in einer Non-Profit-Organisation
Autor:in:
Annett-Marlen Opolka (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 15.99
Krisen- Public Relations im Event- und Messe-Marketing
Autor:in:
Kerstin Weyler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: sehr gut
Price:
US$ 44.99
Möglichkeiten und Grenzen des Einsatzes von CALLCENTERN zur Kundenbetreuung
Autor:in:
Danila Weigel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: 2,0
Price:
US$ 6.99
Die Kleinen mit viel Geld - Das Werbeverbot in Kindersendungen
Die Problematik von Kindern als Zielgruppe der Werbung
Autor:in:
Benedikt Reichel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 15.99
Product Placement - die Integration der Produkte im medialen Kontext von TV und Kino
Autor:in:
Patrick Zeuner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
PUBLIC RELATIONS UND JOURNALISMUS. Einseitige Abhängigkeit oder symbiotische Interdependenz?
Autor:in:
Stefanie Ibinger (Author)
,
Aichinger Stefanie (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2002 , Grade: gut
Price:
US$ 6.99
Public Relations von Banken
Autor:in:
Marco Sauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 2,3
Price:
US$ 15.99
Die Kapitalmarktkommunikation der Deutschen Telekom AG
Autor:in:
M.A. Katja Seidel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Kundenkommunikation der PR-Abteilung der NfN-Bank
Autor:in:
Anja Horstkemper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: 2,7
Price:
US$ 17.99
Corporate Identity am Beispiel Yello Strom
Autor:in:
Denny Reising (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2001 , Grade: 1,3
Price:
US$ 15.99
Einfluss von Earned Media auf Instagram auf die Customer Journey von Millennials
Autor:in:
Anna Riederle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Chancen und Risiken von Influencer Marketing
Der Einfluss von Meinungsführern auf die Kaufentscheidung der werberelevanten Zielgruppe
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 33.99
Manipulation der Generation Z in ihren Kaufentscheidungen durch Influencer
Eine qualitative Studie zum Kaufentscheidungsprozess, der Strategie zur Beeinflussung und Vermeidung von Manipulation
Autor:in:
Julia Gröbl-Püttmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 45.99
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