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Die Bedeutung des Images für den Erfolg von Handelsmarken im Vergleich zu Marken im Gebrauchsgüterbereich
Dargestellt an ausgewählten Märkten
Autor:in:
Dipl.-Kfm. Marco Fricke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 42.99
Co-Branding als Alternative zur Schaffung eines Lifestyle-Image am Beispiel von Pulmoll und Red Bull
Autor:in:
Bachelor of Arts Marco Bernal y Paños (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Das Image des Österreichischen Bundesheeres aus der Perspektive von Frauen
Autor:in:
Mag. (FH) Werner Ofner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 2,00
Price:
US$ 36.99
Die Bedeutung von Corporate Social Responsibility (CSR) für das Image von Automarken
Eine differenzierte experimental-ökonomische Analyse
Autor:in:
Martin Cordes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Image- und Zufriedenheitsanalyse der Stadt Friedrichshafen sowie Ableitung zukünftiger Handlungsempfehlungen
Autor:in:
Melanie Kubens (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Ein Image in der Krise. Zum Einfluss der Volkswagen-Affäre auf das Unternehmensimage
Autor:in:
S. Wolff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 42.99
The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
Autor:in:
Jana Defontis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 2,0
Price:
US$ 18.99
Diversity Marketing. The fine line between tapping new customer segments and compromising brand image
Autor:in:
Jelena Krolo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 20.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them
Autor:in:
Plamen Marchev (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: DE: 1; DK: 12
Price:
US$ 36.99
Internationalising a national image - The case of Made in Germany in Western Australia
Autor:in:
Peter Schulz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,0 (A)
Price:
US$ 36.99
Imagewirkung des Sponsoring von Fußballarenen
Eine empirische Studie
Autor:in:
Alexander Schütz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 41.99
Imagetransfer - Eine wirtschaftsimagologische Betrachtung zu Möglichkeiten und Grenzen
Autor:in:
Jochen Hensle (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
Automobilvertrieb im Wandel. Wie unterscheiden sich verschiedene Aspekte der Marke aus Kundensicht im Vergleich zwischen Neuwagenkäufen und Auto-Abonnements?
Autor:in:
Lesley Bilger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt
Eine Strukturgleichungsanalyse
Autor:in:
M.A. Raymond Pocher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015
Price:
US$ 0.99
Prominente als Markenbotschafter
Chancen, Risiken und Herausforderungen
Autor:in:
Anna-Lena Dudek (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 31.99
Out of the Box Marketing. Die Werbewirkung von Ambient Media auf Digital Natives am Beispiel von Sachbüchern
Autor:in:
Marc Maher Akid (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
CSR im Reputationsmanagement
Eine qualitative Forschungsarbeit über Chancen und Risiken von Corporate Social Responsibility als Einflussgröße auf die Unternehmensreputation
Autor:in:
Victoria Homeier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 15.99
Marketing: Wie fällen Konsumenten Kaufentscheidungen?
Autor:in:
Fabian Stern (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 2,3
Price:
US$ 20.99
Kultursponsoring heute - Chancen, Probleme, Perspektiven
Autor:in:
Constantin Thurow (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 2.0
Price:
US$ 36.99
Neurokrisenkommunikation
Krisenkommunikation im Lichte der neueren Erkenntnisse der Neurowissenschaft
Autor:in:
Diplom Kaufmann (FH) Carsten Koch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 2
Price:
US$ 31.99
Reziproke Wirkungen von temporären Produktlinienerweiterungen auf die Stammmarke
Reciprocal effects of temporary product line extensions to the master brand
Autor:in:
Tim Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
How collages reveal your deepest thoughts
A guide to consumers' minds
Autor:in:
Philipp Pachler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2010 , Grade: 1,0
Price:
US$ 50.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Fit als zentrale Determinante des Markentransfererfolges
Autor:in:
Susanne von Pappritz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 20.99
Nostalgie in der Werbung. Eine empirische Studie
Autor:in:
Dipl.-Kffr. Désirée Pieschl (Author)
,
Jan Zilske (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Produktimage und Placement
Autor:in:
lic.oec.publ Nicole Oertli (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 5.5
Price:
US$ 41.99
Die Imageanalyse als Grundlage eines Corporate-Identity-Konzepts
Am Beispiel des TSV München von 1860 GmbH & Co. KGaA
Autor:in:
Tobias Brunner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Lebensmittelskandale: Eine experimentelle Studie zur Wirkung auf das Vertrauen zum Einzelhandel
Autor:in:
Dipl.-Kfm. Benjamin Brauer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,8
Price:
US$ 36.99
Nachhaltigkeit oder Greenwashing? Ökologisches Marketing in Unternehmen
Autor:in:
Judith Kleine (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Jugend und Theater
Jugendkultur & Kulturjugend – ein Antagonismus?
Autor:in:
Andrea Kasper (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: sehr gut
Price:
US$ 0.99
Von der weltweiten Dezentralisierung des CI-Prozesses zurück zur Zentralisierung am Beispiel der IBM Corporation
Autor:in:
Marion Maguire (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 1.3 (A-)
Price:
US$ 36.99
Product Placement in der Modebranche
Analyse der Zielgruppen- und Imageaffinität auserwählter Kinofilme am Beispiel der Modemarken Asics & Converse
Autor:in:
Diplom-Volkswirt (FH) Norbert Knapp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 43.99
USED Clothing. Konzeption und Realisierung eines Markendefinitions-Prozesses in Kooperation mit dem Ars Electronica Futurelab
Autor:in:
Mag. Martin Mairinger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: Sehr Gut
Price:
US$ 36.99
Imagerepositionierung von Destinationen
Dargestellt am Beispiel Russland
Autor:in:
Alexandra Zopf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: Sehr Gut
Price:
US$ 44.99
Sportsponsoring im deutschen Profifußball. Auswirkungen auf das Markenimage
Autor:in:
I. Runge (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 36.99
Marktchancen für österreichische Hotels am russischen Reisemarkt
Autor:in:
Uljana Vyshnyakov (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 , Grade: 1,0
Price:
US$ 20.99
Problematik des Imagetransfers als Instrument des Retro-Marketing aus Sicht einer Historischen Brand Community am Beispiel des "BugTalk"
Autor:in:
Christian Kehr (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 18.99
Kaufentscheidungen treffen. Der Country-of-Origin Effekt. Produkt- und Markenwahl im Lebensmittelbereich am Beispiel der Marke „Zurück-zum-Ursprung“
Autor:in:
Silke Weißhapp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Intermediate Diploma Thesis , 2007 , Grade: Gut
Price:
US$ 16.99
Kultur und Standort - Eine empirische Untersuchung zu der Sonderausstellung "Der Blaue Reiter" in Bremen
Autor:in:
Aldona Kucharczuk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Die ökonomischen und touristischen Effekte von Musikfestivals
Autor:in:
Raimund Bellinghausen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Prominente in der Werbung. Auswahl des geeigneten Prominenten und die Chancen und Risiken beim Einsatz
Autor:in:
Armin Brandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Examination Thesis , 2006 , Grade: 1,3
Price:
US$ 19.99
Die Fußballweltmeisterschaft 2006 als Marketing-Event des DFB
Autor:in:
Frank Conrads (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2,3
Price:
US$ 32.99
Strategische Markenführung für Konsumgüter. Der identitätsorientierte Ansatz als Managementkonzept der Zukunft?
Autor:in:
Nico Effenberger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 1,0
Price:
US$ 36.99
Effects of the co-branding strategy in the luxury industry on Chinese consumers
Autor:in:
Lucy Cheramy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 0.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Das Metaverse in Marketing und Vertrieb. Anwendungsfelder im B2B-Sektor
Autor:in:
Jakob Ramsenthaler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 40.99
Nachhaltigkeit erzählen. Storytelling als Trend in der Unternehmenskommunikation
Autor:in:
Niklas Ferreira Marques (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 31.99
Internetnutzung von Fitness-Studio-Mitgliedern und Handlungsempfehlungen für das Social-Media-Marketing
Autor:in:
Mariano Vivenzio (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 29.99
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