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Der Einsatz von Influencern auf Lifestyle-Events. Können Influencer zusätzliche Aufmerksamkeit generieren?
Autor:in:
Julian Pirlich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
Der Einsatz von Instore Medien am Point of Sale
Autor:in:
Christian Möller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 17.99
Wirkungsverluste beim Einsatz international standardisierter Fernsehwerbung
Eine interkulturelle Studie zum Kultureinfluss bei deutschen und russischen Probanden
Autor:in:
Polina Klebanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,1
Price:
US$ 36.99
Der Einsatz von Corporate Weblogs in der Öffentlichkeitsarbeit am Beispiel der FRoSTA AG
Autor:in:
Dipl.-Medienwirt (FH) Michael Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1
Price:
US$ 33.99
Kultur im Web 2.0. Einsatz von Social Media in der Kommunikation von Kultureinrichtungen
Kölner Kulturbetriebe
Autor:in:
Aurélie Sacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,7
Price:
US$ 36.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Der Einsatz von Social Media Instrumenten im internen Marketing
Autor:in:
Christine Höfer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 36.99
Humor in der Werbung. Formen, Techniken, Einsatz und Wirksamkeit
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2023 , Grade: 96 aus 100
Price:
US$ 39.99
Einsatz von sozialen Medien im öffentlichen Dienst zur Personalgewinnung
Autor:in:
Lisa-Maria Nalbach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,5
Price:
US$ 36.99
Influencer Marketing. Entwicklung und kritische Evaluation eines Performance-Measurement-Systems unter Einsatz einer Balanced Scorecard am Beispiel der Social Media Plattform Instagram
Autor:in:
Torben Seib (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 45.99
Bedeutung und Einsatz von Pinterest für soziale Organisationen
Autor:in:
Master of Arts Benjamin Hagenmüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,3
Price:
US$ 41.99
Social Media in der Non-Profit-PR: Einsatz von Facebook, Twitter und Co in der Öffentlichkeitsarbeit der deutschen Bistümer
Autor:in:
Benedikt Hamich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2012 , Grade: 2,0
Price:
US$ 0.99
Auswahlmethoden für Testimonials in der Werbung
Bestimmung eines geeigneten Prominenten in der Werbung
Autor:in:
Daniela Scheele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
Buy me, I'm famous! Prominente als Markentestimonials
Eine empirische Studie zu Sinn und Unsinn des Einsatzes von Thomas Müller als Werbeträger für BiFi
Autor:in:
Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,5
Price:
US$ 20.99
Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management
Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz
Autor:in:
Katharina Lahner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,00
Price:
US$ 36.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
Der Einsatz zielgruppenorientierter Kommunikation für österreichische Frauen in der finanziellen Vorsorge mit Versicherungen aus der Anbieter- und Beraterperspektive
Autor:in:
MSc Wolfgang Haas (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: Sehr gut
Price:
US$ 36.99
Künstliche Intelligenz im Content Marketing
Optimierungsmöglichkeiten durch den Einsatz von künstlicher Intelligenz im Content Marketing von kleinen und mittleren Unternehmen
Autor:in:
Maite Knickmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 31.99
Die Entwicklung des "Word-of-Mouth" Marketings zum "Eye-to-Buy" Marketing in der Mode
Der Einsatz von Visual Social Media im Online-Bereich
Autor:in:
Lennart Järvinen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 20.99
Online-Medien in der Kommunikation zwischen Kommunen und Bürgern. Potenziale und Herausforderungen
Autor:in:
Monika Graber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1
Price:
US$ 41.99
Beeinflussung der Kaufentscheidung durch Influencer im Ernährungssektor
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,8
Price:
US$ 20.99
Neuromarketing und die erfolgreiche Vermarktung durch Codes in der Produktsprache
Autor:in:
Christin Rehbein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 30.99
Influencer Marketing auf YouTube
Eine Studie zur Ermittlung der Akzeptanz von Produktplatzierungen mit abgeleiteten Handlungsempfehlungen für die Branche
Autor:in:
Olga Nohles (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 45.99
Social Media-Nutzung im B2B Bereich
Eine Untersuchung der Potentiale von Social Media-Diensten für den Vertrieb und die Beschaffung
Autor:in:
Paulina Sulej (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,7
Price:
US$ 30.99
Chancen und Herausforderungen der Online PR im Zeitalter von Social Media im österreichischen Bankwesen
Autor:in:
Katharina Wimmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: Gut
Price:
US$ 36.99
Direktmarketing im Sport: Chancen des B2B-Direktmarketings von Sportveranstaltungen
Autor:in:
Lasse Hofmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 44.99
Der Wettbewerb um die Aufmerksamkeit – Sportler als Werbeträger in Social Media
Autor:in:
Timo Grommes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Gewinnung neuer Tagespflegepersonen für einen Tageselternverein. Marketingkonzeption für Non-Profit-Organisationen
Autor:in:
Sandy David (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015
Price:
US$ 36.99
Social-Media-Marketing in der Fitnessbranche. Theoretische Grundlagen und empirische Forschung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 27.99
Best Ager als wichtiger wirtschaftlicher Treiber in der Tourismusbranche
Konzeption einer Produktlinie für Best Ager bei der REWE Touristik GmbH
Autor:in:
Michael Stift (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 20.99
Event-Marketing und soziale Beeinflussung
Compliance Techniken zur Verstärkung der Wirkungsweise von Kommunikationsbotschaften
Autor:in:
Sven Hamatschek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 15.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 17.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Das Fitting von Marke und Testimonial in der Fernsehwerbung
Autor:in:
Johannes Allgayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Das Verbot als Chance
Kundenbindung mittels Internet-Marketing in Branchen, die Werbebeschränkungen unterliegen, am Beispiel von Rechtsanwälten in Österreich
Autor:in:
Mag. (FH) Christian Rus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Semiotische Analyse der Dove-Printanzeigen-Kampagne
Eine Erfolgsgeschichte der anderen Art?
Autor:in:
Norman Scholl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 56.99
Testimonialwerbung. Werbung mit Prominenten. Turbos für die Marke oder Geldverschwendung
Autor:in:
Julia Vetter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Effektive Strategien im Lifestyle-Marketing
Zielgruppensegmentierung und Kommunikationsstrategien für den Aufbau starker Marken am Beispiel Ralph Lauren
Autor:in:
Stefanie Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Werbefilme als strategische Instrumente. Die Beeinflussung des Konsumenten durch Kinowerbung
-
New
Autor:in:
Bayram Umur Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1.0
Price:
US$ 39.99
Vom Influencer zum Entwickler. Eine Analyse der Kommunikation in den sozialen Medien und ihrer Auswirkungen auf das Marketing
Autor:in:
Kimberley Unger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 37.99
Content-Planung für den Social-Media-Kanal TikTok des Unternehmens "Strandbistro Buhne 16 GmbH & Co. KG"
Autor:in:
Lara Barth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Künstliche Intelligenz im Social Media Marketing nutzen. Wie ChatGPT die Arbeitsweise von Social Media Managern verändert
Autor:in:
Annkristin Schürhaus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 38.99
Nutzen und Potentiale von Voice-Marketing für Unternehmen. Empfehlungen zur Nutzung von Sprachassistenten
Autor:in:
Alexander Ammelounx (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 30.99
Welchen Einfluss hat provokatives Marketing auf das Markenimage eines Unternehmen?
Das Fallbeispiel "The Female Company"
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,5
Price:
US$ 38.99
Wirkung der crossmedialen Kommunikation im Bereich des Naturschutzes bei Kindern mit Hilfe von Zootieren als Botschafter
Autor:in:
Marlies Thieme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,0
Price:
US$ 40.99
Einfluss von Influencern auf den Kaufentscheidungsprozess der verschiedenen Generationen
Autor:in:
Sophie Geßner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
Social Commerce. Einfluss von Social Media auf das Konsumverhalten beim Onlineshopping
Autor:in:
Nathalie Felder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,43
Price:
US$ 33.99
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