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Electronic Word-of-Mouth im E-Commerce. Kundenbewertungen und ihre Bedeutung für das Kaufverhalten
Autor:in:
Janine Kuhlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 42.99
Ambient Media. Bestandteil einer modernen Kommunikationspolitik und ihre Effizienzanalyse
Autor:in:
Madlen Hebing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 31.99
Menschen und ihre Autos
Analyse einer potentiell kongruenten Beziehung zwischen KonsumentInnen- und Markenpersönlichkeit im Automobilbereich
Autor:in:
Alexandra Schels (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 45.99
Mobile Marketing: Instrumente und ihre Tauglichkeit zur Kundengewinnung und -bindung
Autor:in:
M.A. Tom Scheffel (Author)
,
M.A. Sascha Kirchner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 45.99
Wie fair sind Online-Communities für ihre User?
Explorative Analyse der Zusammenhänge einzelner Aspekte von firmeninitiierten Crowdsourcing-Geschäftsmodellen und dem Fairness- und Zufriedenheitsempfinden der User
Autor:in:
Stefan Hauer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: Sehr gut
Price:
US$ 36.99
Strategisches Kulturmarketing. Marketingstrategien für Theater für Kinder und Jugendliche und ihre Instrumente
Autor:in:
Mag.(FH) Astrid Zölfel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
KMU’s im War for Talents. Wie Sie ihre Sichtbarkeit und Reichweite durch Online-Marketing-Tools erhöhen
Autor:in:
D. Augsten (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2019 , Grade: 1,7
Price:
US$ 36.99
Die Health Claim Verordnung und ihre Auswirkungen auf das Marketing von Konsumgüterunternehmen
Autor:in:
Katharina Buschjäger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Sind Guerilla Marketing-Aktionen schlechter als ihr Ruf?
Eine kausalanalytische Betrachtung der Erfolgsfaktoren und Gefahrenpotentiale im Guerilla-Wirkungsmodell
Autor:in:
Thomas Backes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 41.99
Influencer im Modemarkt und ihre Wahrnehmung lokaler Modemarken
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 31.99
Kontroll- und Anreizsysteme und ihre Wirkung auf die Kreativität von Mitarbeitern
Autor:in:
Benjamin Mayer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 31.99
Neurowissenschaftliche Erkenntnisse zum Konsumentenverhalten und ihre Implikationen für das Marketing
Autor:in:
Andreas Schmidt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 39.99
Die Relevanz von Pretests und ihre Vereinbarkeit mit kreativer Werbung in Zeiten der Informationsüberlastung
Autor:in:
Susanne Schölzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1.3
Price:
US$ 36.99
Warteschlangen und ihre Behandlung als Phänomen des Marketings
Autor:in:
Manuel Maurer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 3,0
Price:
US$ 31.99
Real oder Fake? Markenpiraterie und ihre Wirkung auf Konsumenten
Autor:in:
Stephan Schori (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: 2
Price:
US$ 36.99
Die Veränderung von Betriebstypen des Einzelhandels und ihre Auswirkung auf den Immobilienmarkt
Autor:in:
Diplom Betriebswirt (FH) Sven Gaßmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 36.99
Die Relevanz von Pretests und ihre Vereinbarkeit mit kreativer Werbung in Zeiten der Informationsüberlastung
Autor:in:
Susanne Schölzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Installationen als Tool zur Markenkommunikation im Raum und ihre zunehmende Bedeutung für das Marketing von Unternehmen
Autor:in:
B.A. Christian Gansen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 32.99
Der Wert der Marke - Synopse der Markenbewertung und ihrer Modelle
Autor:in:
Wolfgang Lauterbach (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Wechselbarrieren und ihr Einfluss auf die Wirkungskette Kundenzufriedenheit - Kundenloyalität - Eine empirische Studie im Mobilfunksektor
Autor:in:
Volker Schattel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 36.99
Emotionale Netze und Marken
Status quo, Bedrohungen und ihr Einfluss auf die Strategie
Autor:in:
Christian Kollorz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Cause-related Marketing Kampagne
Ihr Beitrag im Hinblick auf die Aufwertung eines Unternehmensimage
Autor:in:
Stefanie Kruse (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
„Da brauchst’ einen guten Magen“
Systemisch orientierte Prozessberater in der Wahrnehmung ihrer Kunden
Autor:in:
Wolfgang Plasser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Podcasts – Teil der Markenwelt?
Einführung in das Medium Podcast als Komponente des Markenauftritts im Internet und Diskussion ihrer Eignung als Instrument zur Markenführung
Autor:in:
Alexander Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Markenbindung der Generation Y
Eine explorative Untersuchung des Konsumentenverhaltens von Millennials
Autor:in:
Elena Wotschel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2019 , Grade: 1,8
Price:
US$ 41.99
Freiwillige Selbstverpflichtung und Selbstkontrolle. Mechanismen und konkrete Anwendungsfelder für Konsumenten
Autor:in:
Michael Bucher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2019 , Grade: 3,0
Price:
US$ 31.99
Verhaltenswissenschaftliche Grundlagen des Gender-Marketing im Einzelhandel
Autor:in:
Dagmar Cyrklaff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015
Price:
US$ 36.99
Kinder und Jugendliche als Zielgruppe der Unternehmen. Eine kritische Betrachtung
Autor:in:
Karina Hofmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Examination Thesis , 2010 , Grade: 2,0
Price:
US$ 36.99
Konzeptionierung und Implementierung einer identitätsorientierten Markenführung
Analyse und Konstruktion einer Universitätsmarke
Autor:in:
Ludmila Cecan (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 41.99
Geschlechtsspezifische Warenpräsentation im Männerkosmetikbereich
Anhand des Beispiels "Nivea for Men"
Autor:in:
Eva Mairhuber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: befriedigend
Price:
US$ 41.99
Kundenmanagement unter besonderer Berücksichtigung des Cross-Selling mit einem Beispiel der Entsorgungsgesellschaft XYmbH
Autor:in:
Tobias Umpfenbach (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Grundlagen des Markencommitments bei Mitarbeitern - Theoretische Zugänge, empirische Erkenntnisse und Implikationen für Forschung und Praxis
Autor:in:
Jeanne Humpf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Kundenbindung im digitalen Zeitalter. Die Rolle von Online-Communities im CRM
Autor:in:
Paula Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 32.99
Die Relevanz von Online-Marketing in der Lebensmittelbranche. Mit Fokus auf kleine und mittlere Unternehmen in Österreich
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2023 , Grade: 1,0
Price:
US$ 38.99
Personalisierung im Onlinemarketing. Wie Investitionen in Marketing-Technologie den Wert von Kundenbeziehungen langfristig steigern können
Autor:in:
Yannik Kottusch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 36.99
Das digitale Kaufverhalten der Generation Z. Welchen Einfluss hat Influencer-Marketing?
Autor:in:
Mihriban Sentürk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 35.99
Der Einfluss von Corporate Social Responsibility auf die Unternehmensperformance
Autor:in:
Thore Jöhnk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 43.99
Social-Media-Marketing in der Gesundheitsbranche. Handlungsempfehlungen für eine erfolgreiche Online-Präsenz
Autor:in:
Daniel Steinhauser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 1,4
Price:
US$ 31.99
Möglichkeiten zum gezielten Aufbau einer Influencer-Rolle. Der Einfluss des Influencer Marketing
Autor:in:
Foziya Basha (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 1,6
Price:
US$ 31.99
Influencer Marketing. Strukturiertes Literaturreview
Autor:in:
Kayley White (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
Externe Determinanten des Differenzierungsgrades von Verkaufsverpackungen in der Eurozone
Eine empirisch geleitete Analyse des Entscheiderverhaltens in der deutschen Konsumgüterindustrie
Autor:in:
Matthias Zeisberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2007 , Grade: cum laude
Price:
US$ 41.99
Social Media Marketing in China
Chancen und Risiken für deutsche Unternehmen in China
Autor:in:
Luisa Oklitz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 1,9
Price:
US$ 30.99
Aktuelle Konkurrenzanalyse. Lufthansa vs. Air Berlin und Ryanair
Autor:in:
Sebastian Simon (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 1,5
Price:
US$ 36.99
Der Einfluss von Gütesiegeln auf die Qualitätsunsicherheit von Konsumenten beim Dienstleistungskauf in der Lebensversicherungsbranche
Autor:in:
Master of Science Mark Gonschior (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 33.99
Mobile Marketing. Trends und Erfolgsfaktoren für ein erfolgreiches Direktmarketing
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016
Price:
US$ 31.99
Erfolgsfaktoren für die Markenführung im Onlinehandel
Analyse ausgewählter Unternehmen
Autor:in:
Alexandra Wagner-Emden (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,5
Price:
US$ 42.99
Vom E-Commerce lernen. RFID und Smartphone als Konversionsoptimierer im stationären Modehandel
Autor:in:
M.A. Medienwirtschaft Niklas Dorn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Die Wirkung von Product Placement am Beispiel der James Bond Filmreihe
Autor:in:
Jennifer Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,6
Price:
US$ 36.99
Erlebniswertorientierte Markenführung bei Luxusprodukten unter besonderer Berücksichtigung von Herrendüften
Autor:in:
Noushin Moarefi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014
Price:
US$ 36.99
Virales Marketing in der Automobilindustrie
Vorübergehender Trend oder nachhaltiges Kommunikationsinstrument?
Autor:in:
Master of Science Markus Figiel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
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