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Ad Disclosure im Influencermarketing und seine Wirkung auf das Konsumentenverhalten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 17.99
Stereotypisierungen in der Werbung. Wie Volkswagen in Spanien und Russland für seine Produkte wirbt
Autor:in:
Karina Stolte (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 18.99
Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung
Autor:in:
M.A. Gesa Lüß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 1,5
Price:
US$ 36.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
PR und KMU - Social Media als Public Relations-Instrument für Kleine und Mittelständische Unternehmen in Österreich unter besonderer Berücksichtigung der Kleinstunternehmen
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 33.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 41.99
#writersofinstagram. Praktiken der Selbstinszenierung von Autorinnen und Autoren auf Instagram
Autor:in:
Anja Brauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 40.99
Körpersprache im Teleshopping. Verkaufsförderung in Warenpräsentationen
Autor:in:
Franziska Marie Michels (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2,3
Price:
US$ 18.99
Wie vermarkten sich (Spitzen-)SportlerInnen? Eine Analyse der Vermarktung Cristiano Ronaldos
Autor:in:
Alexander Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 36.99
Programmatic Advertising. Voraussetzungen und Herausforderungen für kleine mittelständische Unternehmen
Autor:in:
Nina Offierowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,6
Price:
US$ 32.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Facebook-Commerce
Erwartungshaltung von Nutzern sowie Evaluierung existenter Facebook-Shop Lösungen
Autor:in:
Thomas Lipfert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Lifestyle & Trends als Erfolgsfaktoren des Event-Marketings
Autor:in:
Jan Bast (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 22.99
Herausforderungen der crossmedialen Markenführung, dargestellt am Beispiel von "Welt der Wunder" - TV, Print, Online
Autor:in:
Julius Markertz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 17.99
Das Fitting von Marke und Testimonial in der Fernsehwerbung
Autor:in:
Johannes Allgayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Marketing 2.0? - Das Internet als Medium der Digitalisierung und Vernetzung und daraus abgeleitete Regeln für ein medienspezifisches Marketing
Autor:in:
Abel Hoffmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Praktisches Kundenbindungsmanagement
Am Beispiel der Karlsruher Messe und Kongress GmbH
Autor:in:
Dipl.-Betriebswirtin Nadine Weber (Author)
,
Sandra Otto (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 44.99
Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Möglichkeiten und Grenzen der Bewertung von Internetauftritten - Meta-Evaluation am Beispiel der Studie "Internetanwendungen im Natur- und Umweltschutz"
Autor:in:
Jürgen Schaper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 147.99
Entwicklung einer Social Media Strategie für eine fiktive Strandbar in Frankfurt am Main
Autor:in:
Raphaela Rosca (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,8
Price:
US$ 32.99
Content-Planung für den Social-Media-Kanal TikTok des Unternehmens "Strandbistro Buhne 16 GmbH & Co. KG"
Autor:in:
Lara Barth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Die Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden
Autor:in:
Vanessa Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation
Autor:in:
Katharina Tiefenthäler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 43.99
Influencer-Marketing auf YouTube. Ästhetik und Narration
Autor:in:
Jascha Frédéric Vogelpohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,00
Price:
US$ 17.99
Möglichkeiten von Onlinekommunikation in Berufsgewerkschaften. Eine Analyse am Fallbeispiel Verband medizinischer Fachberufe e.V.
Autor:in:
Martin Völkner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,9
Price:
US$ 30.99
Influencer Marketing in dem Sportverein TSVgg Stuttgart-Münster 1875/99 e.V.
Autor:in:
Tabea Jakisch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 31.99
Kongruenzeffekte bei der Nutzung von Health Claims. Auswirkungen auf die Glaubwürdigkeit von Produkten
Autor:in:
Alisa Said (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Die Benetton Werbung und ihre ethische Kontroverse. Eine quantitative Analyse der Werbewirkung am Beispiel zweier Kampagnen Oliviero Toscanis
Autor:in:
Nadine Dinkel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Reaktanz im Marketing. Ein psychologisches Phänomen
Männer in der Altersgruppe von 41 bis 60 Jahren
Autor:in:
Asylzada Tenelbay (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 2.0
Price:
US$ 17.99
Der Einsatz von Influencern auf Lifestyle-Events. Können Influencer zusätzliche Aufmerksamkeit generieren?
Autor:in:
Julian Pirlich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
#Nationalratswahl2017 in Österreich. Der Wahlkampf auf Facebook
Autor:in:
Michelle Kölbl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 38.99
Come and follow me. Katholische Ordensgemeinschaften in Deutschland auf Social Media
Autor:in:
Annette Kaschner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Plastikkonsum im modernen Alltag
Über einen nachhaltigen Umgang mit Kunststoffverpackungen
Autor:in:
Ariane Lüpke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
In-Game Advertising. Computer- und Videospiele als Werbemedium und deren intermediale Positionierung
Autor:in:
Alexander Wiesinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1
Price:
US$ 0.99
Bilderwelten sozialer Netzwerkseiten
Analyse von Selbstinszenierungsstrategien auf Profilbildern anhand des Freundschaftsnetzwerkes Facebook
Autor:in:
Carolina Wolfrum (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Examination Thesis , 2018
Price:
US$ 30.99
Biete Privatsphäre gegen Sozialkapital. Eine kritische Untersuchung der Funktionsweisen von Social Media
Autor:in:
Firat Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Online Marketing versus Social Media Marketing. Werbemaßnahmen für Non-Governmental Organisations (NGOs)
Autor:in:
Annemarie Wolf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Virtual Reality. Die neue Dimension des E-Commerce und Zukunft des Handels
Autor:in:
Hans Wilmot (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,0
Price:
US$ 47.99
Kundenbindung als Marketingziel von Online-Shops für vegane Lebensmittel
Eine Analyse der Instrumente des Marketing-Mix
Autor:in:
Eugenia Laiko (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Sportsponsoring und soziale Medien. Eine vergleichende Untersuchung zwischen Sponsoren und Nicht-Sponsoren
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren im Männermarketing. Das geschlechtsspezifische Kommunikations- und Kaufverhalten von Männern
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Social-Media-Marketing in der Fitnessbranche. Theoretische Grundlagen und empirische Forschung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 27.99
Ein realistischen Schönheitsideal der Frau in der Webung? Analyse der Marke Dove
Autor:in:
Julia Wehrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Optimierung der Web Usability von Online-Spezialitätenshops
Testing von zwei Webshops mit der Thinking Aloud Methode
Autor:in:
Anita Gerstmayr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 33.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
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