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Electronic Word-of-Mouth im E-Commerce. Kundenbewertungen und ihre Bedeutung für das Kaufverhalten
Autor:in:
Janine Kuhlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 42.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Blog vs. eWOM. Einflüsse von Internet-Bloggern auf den Kaufentscheidungsprozess im Vergleich zum elektronischen Word-Of-Mouth
Autor:in:
Lena Dahl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 35.99
Word of Mouth-Strategien im Marketing und deren Erfolgswirkung
Autor:in:
Jennifer Fries (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2014 , Grade: 2,0
Price:
US$ 20.99
Wie unterscheiden sich Online Reviews von Produkttestern und Käufern? Eine qualitative Analyse
Autor:in:
Daniela Barbaro (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 41.99
Retargeting. An Acceptable Ad? Akzeptanz und Gestaltung von Online-Werbeanzeigen unter Berücksichtigung von Datenschutzaufklärung
Autor:in:
Stefanie Muth (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 42.99
Der Einfluss des Internets auf die Entscheidungsfindung des Kunden im Bankensektor
Eine empirische Analyse
Autor:in:
Benjamin Heckmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Influencer Marketing. Strukturiertes Literaturreview
Autor:in:
Kayley White (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
Das Marketing von Apple. Analyse und Darstellung neuer versus klassischer Vermarktungsmethoden
Autor:in:
Adrian Bondar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,9
Price:
US$ 36.99
Ökonomische Wirkungen und ökologische Folgen von Neu- und Gebrauchtgütermärkten im Bereich des eCommerce am Beispiel der Internetauktionsplattform eBay-Deutschland
Autor:in:
Stefan Wachholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Virales Marketing: Potenziale und Gefahren
Autor:in:
René Kordes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 16.99
Soziale Medien im Rahmen des Online-Marketing
Ziele, Einflussmöglichkeiten, Problembereiche und korrespondierende Lösungsansätze aus Sicht eines Konsumgüterherstellers
Autor:in:
Rüdiger Klemm (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 15.99
Interaktives Marketing und Web 2.0. Grundlagen und Potenziale
Autor:in:
Andreas Janson (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 , Grade: 1,7
Price:
US$ 31.99
Der Einfluss von kundengenerierten Produktempfehlungen auf das Konsumentenvertrauen im E-Commerce
Ziele, Erscheinungsformen, Problemfelder und korrespondierende Lösungsansätze aus Sicht eines Konsumgüterherstellers
Autor:in:
Mark Gonschior (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 , Grade: 2,3 (gut)
Price:
US$ 20.99
Marketingkommunikation im Web 2.0 - Mit viralen Kampagnen junge Gruppen erreichen
Autor:in:
Sascha Ernst (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Analyse des Status Quo Bias im Adoptionsprozess von Neuprodukten
Eine experimentelle Studie
Autor:in:
Jennifer Pupp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Umwelteinflüsse im E-Commerce. Eine kritische Analyse der äußeren Einflüsse auf das Online-Kaufverhalten am Beispiel der Covid-19 Pandemie
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 40.99
Clickbait. Der Einfluss von Social Media Posts auf Emotionen
Autor:in:
Jakob Hoffmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,00
Price:
US$ 20.99
Der Nischenmarkt Mikroapartments in Hamburg. Rentable Assetklasse oder vorübergehender Trend?
Autor:in:
Oliver Ursic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2018 , Grade: 2,0
Price:
US$ 20.99
Einfluss bezahlter Online-Reviews auf Kundenkaufprozesse
Autor:in:
Johannes Welde (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 15.99
CO2-Offsetting. Symbolisches und substanzielles Handeln in der Logistikbranche
DHL GoGreen - Substanzieller Umweltschutz oder symbolisches Handeln?
Autor:in:
Johannes Middendorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2019 , Grade: 2,3
Price:
US$ 18.99
Augmented Retailing. Marketingchancen und Anwendungsmöglichkeiten im Einzelhandel
Autor:in:
Tobias Auer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 20.99
Analyse eines Stadtmarketingprozesses
Die Stadt Teltow
Autor:in:
Elke Kögler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2006 , Grade: 2,0
Price:
US$ 20.99
Online-Marketing. Wie kann Konsumentenverhalten über verschiedene Kanäle hinweg erfasst und gemessen werden?
Autor:in:
Isabell Stupak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 18.99
Sind Guerilla Marketing-Aktionen schlechter als ihr Ruf?
Eine kausalanalytische Betrachtung der Erfolgsfaktoren und Gefahrenpotentiale im Guerilla-Wirkungsmodell
Autor:in:
Thomas Backes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 41.99
Herausforderungen, Möglichkeiten und Grenzen für die Etablierung und Vermarktung einer neuen Eventlocation. Kritische Analyse und Entwicklung eines Marketingkonzepts
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,7
Price:
US$ 35.99
Unternehmen in der Krise. Wirkung einer Entschuldigung in einer vermeidbaren Krisensituation
Ein Vergleich der Krisenkommunikationsstrategie "Apology" mit äquivalenten Strategien
Autor:in:
Leona Engelen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Erfolgsfaktoren des selektiven Demarketings. Eine qualitative Untersuchung
Autor:in:
Jassir Qushta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Der Marketingplan für zukunftsfähige Steuerkanzleien
Von Strategie-Entwicklung über den Marketing-Mix bis zum Controlling
Autor:in:
Maximilian von Bennigsen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 31.99
Operationalisierung und Messung der Kundenbindung eines Mobilfunkanbieters
Autor:in:
Michael Witte (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2001 , Grade: 1.7
Price:
US$ 36.99
Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt
Eine Strukturgleichungsanalyse
Autor:in:
M.A. Raymond Pocher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015
Price:
US$ 0.99
Transparenz und Vertrauen in der Beratung. Die Bedeutung von Transparenz für das Vertrauen der Klienten in wissensintensive Beratungsleistungen im Marketing
Autor:in:
Daniel Beye (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Die Codierung von Geruchs- und Geschmackserlebnissen in der Werbung
Autor:in:
Ekaterina Budnikov (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 20.99
Das Bonusprogramm als Instrument der Kundenbindung. Eine Analyse von Miles&More und Payback
Autor:in:
Cansu Tuglu (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 31.99
Erfolgs- und Mißerfolgsfaktoren von Multichannelkonzepten
Autor:in:
Daniel Lüpertz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Möglichkeiten und Grenzen der Vermarktung nachhaltiger Produkte am Beispiel von Ökostrom
Autor:in:
Tom Sperner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Planung, Seeding und Steuerung von Viral Marketing im Social Web
Autor:in:
Ralf Brüser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Neuromarketing als emotionale Konsumentenansprache
dargestellt anhand eines existierenden Unternehmensbeispiels
Autor:in:
Matthias Traa (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010
Price:
US$ 36.99
Pop-up-Stores als Instrument des Marketings
Eine kausalanalytische Untersuchung und Praxisanleitung zu den Erfolgsfaktoren
Autor:in:
Nina Rittinghaus (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Social Media-Marketing - Wirkungsweise und Erfolgskontrolle
Autor:in:
Dipl. Gerontologe (Uni), Dipl. Sozialarbeiter (FH), Dipl. Sozialpädagoge (FH) Thomas Löhr (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,9
Price:
US$ 39.99
Interaktion von Unternehmen mit Kunden in sozialen Netzwerken
Eine Untersuchung der deutschen Facebook-Seiten von Automobilherstellern
Autor:in:
Pascal Mansmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 22.99
Der Einfluss ausgewählter Persönlichkeitseigenschaften auf das Beschwerdeverhalten von Konsumenten
Autor:in:
Tobias B.F. Fidesser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1
Price:
US$ 41.99
Untersuchung der Kundengruppe "Späteinkäufer" im Lebensmitteleinzelhandel
am Beispiel der REWE-Märkte in Bietigheim-Bissingen und Freiberg am Neckar
Autor:in:
Bernd S. Wolff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 , Grade: 2,2
Price:
US$ 36.99
Identitätsorientierte Markenführung von erklärungsbedürftigen Produkten - am Beispiel rezeptpflichtiger Pharmaka
Autor:in:
Anna Maria Hüwel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2011 , Grade: distinction
Price:
US$ 42.99
Konsequenzen der Liberalisierung der Ladenschlussbestimmungen im deutschen Einzelhandel
Autor:in:
Paulina Gugenheimer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1.7
Price:
US$ 36.99
Der Immobilienmakler in der Zukunft
Alternative Unternehmensorganisationsformen und Marketingmethoden in der Immobilienvermarktung
Autor:in:
Richard Fetscher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 , Grade: 1
Price:
US$ 36.99
Elektromobilität in Deutschland. Analyse der Rahmenbedingungen für die Entwicklung des Marktes.
Autor:in:
Markus Lange-Stuntebeck (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 43.99
Realität und Anspruch des Stadt- und Regionalmarketings unter besonderer Berücksichtigung der Stadt Köln
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 3,0
Price:
US$ 31.99
Social Media Communication
Einsatz und Handlungsempfehlungen der integrierten Web 2.0 Unternehmenskommunikation
Autor:in:
Sabrina Kapitza (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Vorankündigung und Krisenkommunikation am Beispiel der A-Klasse
Autor:in:
Dr. Ekkehard Musold (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
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